Prakriti Sinha

PROJECT MANAGER (SCRUM MASTER) PRAKRITI SINHA Phone: - || E-mail-|| Skype: prakritisinha3 Career Highlights: Below is a brief highlight of my professional acumen: • PMP Certified by IIM, Rohtak. • Earned Scrum Master Certified SMC™ credential from SCRUMstudy - Accreditation Body for Scrum and Agile, License 645637. • Certified Agile SCRUM MASTER Product/Project Manager and comfortable with predictive & adaptive methods of implementation. Initiator of Agile Practices and responsible for implementing it End to End for project development phases. • Certified with Google’s over all certification to be a PRO Digital Marketer and thus plays a vital role in campaign planning, content planning & strategic marketing, digital media plans, analysis and auditing. Expertise over tools like SpyFU, SEMRUSH, MOZ, Raven, GoogleStudio, Brand24, Power Ads, Lucky orange, nachos analytics & other related Tools. • Expertise in software development lifecycle, architecture, resource management, follow up decisions, SDLC-Waterfall and Agile. Expertise to tools like JIRA, TRELLO, ASANA & other. • Designing and developing solutions to meet client requirements and also worked in conjunction with Architects, Business Analysts, Project Managers, and other Developers. • Proficient in analyzing the Business Requirements, System Requirement Specifications, Functional Requirements, Efforts Estimation, Design Documents. • Experience of work over BOTS - Specifically Chatfuel & Intercom. • Implementing & mentoring team members to learn about Agile using different effective agile techniques & thus maintaining an agile-friendly environment related structure. • Scrum Master for Product teams with a focus on guiding the teams towards improving the ways of working. Project effort estimates & delivers projects on schedule. • Certified Marketing Strategy Associate, Marketing Research, Digital Media Marketer, GoogleMobile AdWords & other Google certificates. • Proven track record in Strategic Consulting including business plan & IT sales strategy development. Keen on Business Development, over Major ALL Freelancing Portals, pitching & campaign planning with ROI based models. Certifications: ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ Scrum Master Certified SMC™ credential from SCRUMstudy - License 645637. Scrum Fundamental Certified credential from SCRUMstudy - License 621673. Market Research Associate credential from SCRUMstudy - License 588128. Digital Marketing Associate credential from SCRUMstudy - License 588052. Marketing Strategy Associate credential from SCRUMstudy - License 588127. Negotiation Associate credential from SCRUMstudy - License 583500. Corporate Sales Associate credential from SCRUMstudy - License 588135. Google Ads Fundamental Certification from Google - License-. Google Ads Search Certification from Google - License-. Google Ads Display Certification from Google - License-. AdWords Mobile Certification from Google - License-. Google Ads Video Certification from Google - License-. Google Shopping Certification from Google - License-. Google Creative Certification Exam for Project Management - License-. 1! | Page Tools Known: JIRA, Confluence, Redmine, draw.io, Spyfu, SEMrush, Moz, Brand 24, Power Ads, Lucky orange, Asana, Basecamp, Trello, Keep, MS Excel, MS Project Mang, Slack, V-Tiger, SugarCRM, Nachos Analytics, Google studio. Work Experience: Freelancer Project Manager/ Scrum Master - Jan 2018 to Till Date (Remote JOBS) • Working with remote based client and team members from round the globe as a Proper full time dedicated work role. • Working as a Scrum Master and Project Coordinator for technical & digital marketing project part of company and taking daily stands & organising JIRA. • Thoroughly working on Tools starting from JIRA, Confluence, Figma, BitBuket, banner snack to Spyfu, SEMrush, Brand24, PoweradsSpy, nachos Analytics, googlestudio, Raven, Lucky Orange, & other related tools. • Handling 1 major product of attorney’s group of California and other related service clients as well in terms of management of work & coordinating between team members to manage timely & quality delivery with all necessary testing done. • Working on BOTS ( Chatfuel & Intercom) analysis & planning with the team to handle the queries generated & to assist the B2B clients- complete AI based model of working. • Creating all technical documents & flows via draw.io & confluence respectively to make team members understand the work. • Assisting project manager by coordinating all stuff & thus holds a project coordinator part as well. • Working on Agile over Technical process and Digital marketing process. Thus, handling both team of Technical development & digital media planning and even have a keen role over market research for both the domains. • Responsible for making team members coordinate work smoothly & removing the hinderances & dependencies if any. • To look over conflict resolutions as all team members are from around the globe with different timezones & community and thus managing timely SPRINT delivery & timely retrospect of Sprints Planned. • Organized and facilitated project planning, daily stand-up meetings, reviews, retrospectives, sprint, release planning, demos, and other Scrum-related meetings. Assisted team to solve problems rather than provide solutions. • Facilitator for getting the work done without coercion, assigning, or dictating the work. Facilitated sprint planning, retrospective & sprint demos • Working with BA team closely to help & monitor the competitors and bringing new stuff onto the ongoing client projects/ products. • Tracked and effectively communicated team velocity and sprint/release progress to all affected teams & management. Acted as a PM when necessary. • Applied Marketing Strategy techniques to priorities deliverables of the project. • Assisted closely vendor projects for MICROSOFT INDIA PVT. LTD. • Management of work via JIRA. Took responsibility of delivery & management of task. Coaches team to log time regularly into JIRA & time-sheet for correct visibility on team progress. • Assisted Digital marketing team for campaign targeting & ROI based campaigns. • Digital Marketing Analysis/ Auditor and used MOZ, Spy & SEMRUSH tools to work for content marketing, digital marketing and campaign planning over Social Media & Adwords Tools. • Content planning for technical & digital media projects. 2! | Page • Prime concern on value-driven delivery, motivating the teams in delivering their commitment. Also responsible for escalating relevant issues and managing the risks and thus applying Scrum techniques and learnings of Agile amongst the team members. • Working with Product Owners and Stakeholders providing products/ methodologies that drive organizational goals and maximizing ROI. Work with Product Owner in grooming the product backlog; manage all the communications with PO and other stakeholders. • Responsible for release planning, sprint planning, retrospectives, estimating the efforts required, tracking the schedules. • Sharing a part with the Digital Marketing team to plan and perform the ad targeting over Google, Facebook & Linkedin ad targeting. • Facilitator for getting the work done without coercion, assigning, or dictating the work. Facilitated sprint planning, retrospective & sprint demos • Shared a hand in technical recruitment with HR team. DroolWorthy Tech Indore (M.P.) - From Sep 2016 to Jan 2018 • Leading a talented and cross-functional team as a Scrum Master/ Project Manager to deliver-on high-value projects. Implemented servant leadership for project implementations. • Coached team members on Agile principles & providing general guidance on methodology. • Continuously learned Agile/Scrum techniques and shared findings with team. • Assisted team to remove impediments by having an understanding the control & release processes. Assisted with internal & external communication, improved transparency, and radiated information. Updated Agile tracking systems to provide transparency on product & sprint backlogs. • Built relationship with Product owner and other stake holders to facilitate team's interaction with them. Coached Product Owners in creation and maintenance of Product Backlog. • Provided support to the team using a servant leadership style whenever possible and led by example. Removed impediments by finding the right personnel to remove the impediment. • Worked closely with the Digital Marketing team for product plan, interest generation & market research sections. • From zero planned the digital promotional plan for the product of the company and was an auditor of all social media plannings. WebCraft IT Pvt. Ltd Indore (M.P.) - From Dec 2014 to Aug 2016 • Was responsible to work & study on the technological enhancement, company portfolio management, delivery of work, client requirement gathering. (Role of a SM) • Shared a big part of a product of the company which was into E-commerce - Marketplace named ShopyKart as Product head with all the responsibilities. • A special role was over market research for technical feature development. Used the aid of Digital Media Tools & analyzers to work on the same. CreativeWeb Jaipur (Raj.) - From Jan 2014 to Dec 2014 (Part Time Role) • Startup of career, started with an online bidding system, handling clients, dealing with the team for same. • Generating leads via Digital Media Marketing, AdWords planning, Facebook campaign planning. • Learned project management skills as well. Worked over a bunch of clients dealing over international as well as the local project. • Started the use of basic tools & assisting the project management team & business analyst team for project implementations. 3! | Page Education: ➢ MBA from Indian School of Business Management & Administration with specializations (A+ Grade): International Business & Corporate IT Management. ➢ B. Tech from Jaipur National University, Jaipur (Raj.) with specialization: Computer Science & Technology (UNIVERSITY TOPPER, GOLD MEDALIST). ➢ HSC (CBSE) from Advanced Academy, Indore with 84.8%. ➢ SSC (CBSE) from Pragya, Indore with 85.2%. Personal Snapshot: ➢ Creative Minded Blogger with Influencer marketing mind and thus established profiles with active followers over LinkedIn, Quora & WordPress, BlogSpot. ➢ Active KINDLE (AMAZON) Writer - Author of few books. Personal Details: • Nationality • Passport Status : Indian : Available Kind Regards, Prakriti Sinha 4! | Page