Prakher

Prakher Pratik E-Mail:-Mobile : - PROFESSIONAL SNAPSHOT ✓ A dynamic professional, MBA Marketing and Telecom & Bachelor of Engineering (Information Technology) with more than 2 year experience in marketing, Pre-sales and secondary research in IT and Telecommunication. ✓ Presently working with Shyvin Services, the major role is Product benchmarking and market analysis. ✓ Previously worked with Tecnova consulting as a Business Development and strategy consultant role. ✓ Previously working with Deloitte Touche Tohmatsu India Private Limited (Hyderabad), as a Research Analyst with focus on TMT industry vertical. ✓ Previously working with CRISIL Global Research & Analytics (GR&A), as Marketing Analyst with focus on Telecommunication products of British Telecom. ✓ Awarded with “Bright Spark” title, for Q2, 2012 by Crisil GR&A for delivering projects within stringent time lines, keeping up the quality and depicting extra ordinary work commitment. ✓ In 2011, awarded with prestigious “Baldev Shastri Award”, for keeping up the human and cultural values, and making the environment lively and friendly till the accomplishment of the master’s degree at Amity University, Noida. Project Details Project 1: Global Broadband Market Analysis: Understanding the marketing and pricing initiatives in the industry along with competitor benchmarking. The scope of project was focused towards competitor product identification. Eventually the project was used by the marketing team of the client to place new product into the saturated market. Project 2: European Market Analysis on Enterprise Mobility: This project examines the key metrics of mobility market in Europe. The project evaluated the changing competitive environment of mobility in Europe. It used a sophisticated scoring and ranking model based on both qualitative and quantitative criteria that resulted in a graphical illustration for each player's position in the market. Project 3: Analysis of commercial model within railway stations in UK: The project was scoped within the requirement of the client to launch its WiFi connected offering across UK. Hence the project evaluated the commercial model across all train operating companies (TOCs) and the ownership of the telecom network infrastructure within the railway stations identifying the revenue model of the UK’s railway system. Project 5: Financial Kiosk Market Analysis: It was a time bound complex project for the Financial Kiosks, understanding their business models and revenue generation models along with the critical challenges and opportunities which the prominent players face. The scope of the study was global and involved great knowledge building into the backbone network deployment. CAREER HIGHLIGHTS Since Jan'18 - Shyvin Services is a financial consulatancy firm handeling several clients specific roles like adhoc projects and on demand market analysis. Since May'16 - Tecnova Consulting is India based consulting firm which provides India entry strategies to multination companies in the world. Since July’13 - Deloitte Touche Tohmatsu India Private Limited is one of the Big 4 organizations in the world. The Company operates as the market leader in the consulting and business research divisions. Since Jun’11– CRISIL Global Research & Analytics (GR&A) is the largest and top-ranked provider of high end research and analytics services to the world's leading commercial and investment banks, insurance companies, corporations, consulting firms, private equity players and asset management firms. 1 of 2 Projects and assignment • • • Work with UK counterparts and with internal teams closely to ensure that all projects are managed and delivered within agreed schedule, cost and quality; and to the client satisfaction. Preparation and presentation of the proposed solutions with clear insights based on historic and forecasted data to clients. Conduct financial data searches using online databases, the Internet, print materials, technical reports, scholarly journal articles, and original source material. Business Development for the clients • • • • • • Supporting consultants, advisors, and sales team with required backend research and provide support for proposal creation. Performing the scoping and project development activities in relation to the client related requests. Helping the client with feasibility analysis of the marketing campaigns. Coordinating with different stake holders and getting details for the quarter wise strategy formulation and budget preparation. Conducting Win/Loss Analysis & bring out quantified reasons & actions for all stakeholders. Also helping out client with web analytics and preparing product related pipe line reports (win, lost, cancel and open opportunities). Competitive intelligence • • Closely monitoring the Telecom market segments to identify and evaluate emerging trends/ practices/ technologies being offered by competing firms / clients in telecom space. Evaluating and defining competitive landscape for new and existing competitors, including in-depth analysis of competitive revenues using PESTLE analysis, SWOT analysis, value chain analysis, and Porter’s 5-forces framework etc. ACADEMIC CREDENTIALS   MBA Marketing and Telecom (2009-11, Full-Time), Final Year, from AITTM, Amity University, Noida, 7.93. Bachelor of Technology (Information Technology) -), Anand Engineering College, Uttar Pradesh Technical University, 73%. IT Skills     Languages: C, C++ and HTML. Database: DBMS / RDBMS Oracle, SQL server 2000, MySQL High proficiency in MS Excel (Macro, pivot table, vlookup, hlookup, what-if analysis, multivariate analysis) High proficiency in MS PowerPoint Personal Details Contact Address: 1927 Outram line kings way camp, Delhi -110009 Contact number:- Date of Birth – 1st June 1986 2 of 2