POULOMI BASU
Duitsepoort 66C, 6221HJ, Maastricht, Netherlands
Email-, Mobile: +31 -
https://www.linkedin.com/in/brandpoulomi D.O.B:-
PROFESSIONAL SUMMARY
Entrepreneurial, global professional, with the perfect blend of business, creative, and people
experience, specifically in Europe, India, Asia-Pacific, and the Middle East. Highly
experienced in brand management, copywriting, and strategic and digital marketing, with
excellent managerial, analytical, communication, and interpersonal skills.
Also an unwavering optimist and vibrant person passionate about people, building
relationships, brands, writing, well-being, leadership and personal development.
I am keen to deliver my best in roles that support my mission of helping people and
businesses in their professional journey and growth.
PROFESSIONAL EXPERIENCE & ACHIEVEMENTS
IGNITE Marketing Consultancy, Singapore + Netherlands
Owner & Director (self-employment)
2016-Present
www.weignitegrowth.com
Branding & Marketing Consultant, Digital Marketeer and Copywriter for Small Businesses
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Building a strong and differentiated brand positioning
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Developing marketing plans and digital marketing communication
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Managing Content Management Systems (Wordpress), email and social media
marketing, Marketing Automation software and Google Analytics
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Creating brand messaging, and online content (websites, blogs, emails, landing pages)
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Copywriting and editing
Brands: EIPA, Connect2Improve, Amalied, Toku, Miz Partners, Mind Body Advisor, SAP, MDIS, Connected
Women, PrimeTime, Charisma Academy
Own blogs: IGNITE website, IGNITE Facebook, LinkedIn, Wordpress
JOHNSON & JOHNSON, ACUVUE ®, Singapore
2015 − 2016
Senior Manager, Global Marketing Management
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Developed the global strategy and growth plan for ACUVUE ® DEFINE ®, a primarily
Asia-based business, including developing the brand positioning, launch strategy, and
IMC campaign for NPD, focusing on the key markets of Japan, South Korea, and China.
Led the business in the dynamic Asian market by developing the marketing plan in
collaboration with the global cross-functional partners in the US headquarters.
L’ORÉAL, Paris (France) + Singapore
2012 − 2015
Luxury & Consumer Division. Brands: Biotherm, L’Oréal Paris
Senior Manager, Regional Marketing Management, Asia
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Achieved business growth of +25% by driving the creation of specific launches and
programs for Asia pertaining to country specific needs, by working with the crossfunctional, international teams of Product Development, Retail Education, Digital, PR,
Merchandising, Communication, & also by exchanging best practices between Europe,
US, Latin America, & Asia.
Developed the strategic direction & marketing plans for the Asian countries, guided
their budget planning, ensured on-time & smooth processes for key product launches,
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& supported countries on effective implementation of marketing operations, and
branding & promotional activities, by working with the international teams of
Marketing, Logistics, Industrial Development.
Monitored the countries on a regular basis on business results& KPIs, with a constant
check on pricing & distribution strategies, competitor analysis, market & consumer
understanding to identify need-gaps &future opportunities for the brand.
SEPHORA, LVMH, Paris (France)
2011 (6 month project)
Consultant for International Business Development (Denmark) & Retail Strategy
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Identified new opportunities and set the product offering for the country launch, based on
market trends and competitor analysis.
Developed the pricing strategy, retail space allocation for brand assortment, and the
go-to-market strategy for the country.
DMA YELLOW WORKS (Brand Consultancy), Mumbai (India)
2010
Key Brands: Cavin Kare hair and skincare, Kara Skincare, Godrej soaps, Diageo, Nestle
Senior Brand Consultant
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Devised and supervised the implementation of strategic solutions for the brands after
extensive consumer and market research.
Developed the corporate identity and brand strategy for 2 brand and product launches.
DRAFTFCB, Dubai (UAE)
2008 − 2010
Key Brands: Noor Islamic Bank, Nivea (Beiersdorf), Oreo, Lurpak butter, Kraft cheese
Senior Art Director
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Attained 20% expatriate customers for the bank (the highest for any Islamic bank) by
developing the brand from scratch. The bank won the award for Best Launch of The
Year (2008).
Generated 2 new businesses for the agency by building excellent client-agency
relationships.
Managed a 9-member team of diverse nationalities to create effective communication
for the Middle East market.
REDIFFUSION, YOUNG & RUBICAM, Mumbai (India)
2006 − 2008
Key Brands: The Taj Group of Hotels, Colgate, Singapore Tourism Board, The Economic Times
Art Director
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Attained full bookings for specific Taj hotels by developing 360º communication (ATL,
BTL, outdoor) for privileged customers.
Achieved market penetration of 9 extra states for The Economic Times with the
campaign on a brand extension.
OGILVY & MATHER, Mumbai (India)
2003−2006
Key Brands: Vodafone, Ponds (Unilver), Kotex (Kimberly-Clark), Public Awareness campaigns
Senior Visualizer
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Effectively created communication strategies for the national Vodafone brand campaign.
Generated a whopping 400 calls to the helpline center by launching a 360º campaign for
Ponds against domestic violence.
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OTHER ACTIVITIES
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TV & Print Journalism-
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Mentor for migrant working women
Aidha (Singapore). 2015 - Present
QUALIFICATIONS
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Master of Business Administration
(President, Marketing & Media Club)
HEC School of Management, France -)
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Post Graduate in Communication (English Journalism)
Indian Institute of Mass Communication, India -)
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Bachelor of Science (Economics Major)
University of Calcutta, India -)
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Native English speaker, fluent in 2 Indian languages (Hindi & Bengali),
conversant in French
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