Portia Kuivi

Mobile: - Portia Kuivi Address: 2982 West 3rd Avenue, Vancouver BC, V6K 1N1 Email:- Highlight of Qualifications - Analytical Skills: Conducted in-depth market research from conception to completion Communications Skills: Created innovative and engaging content for both digital and print platforms Interpersonal Skills: Successfully worked within a diverse team in both physical and virtual environments Education University of British Columbia, Vancouver, Canada - Bachelor of Arts in Psychology, minor in Commerce May 2021 Relevant Experience Co-Founder & Marketing Director AKUVI Braids, Vancouver, Canada - Carried out extensive service positioning analysis and market research to identify new markets and develop targeted growth strategies Brainstormed and executed marketing campaigns which resulted in over 200% increase in client base across a 5month period Generated a 28% increase in customer retention by designing an original loyalty program and employing a CRM software focused on optimizing client interaction Served as a liaison between the company and its stakeholders to respond to client’s enquiries and build meaningful partnerships with industry influencers Arts & Communications Manager Cineworks Independent Filmmakers Society, Vancouver, Canada - - May 2019 – Present Researched and pioneered a communications and brand guide that synchronised protocols for disseminating information with external audiences Increased both Facebook and Instagram followers by over 40% within a year, through the development of multimedia content for the organisation’s social media, email campaigns and other marketing materials Gained a 15% increase in sales by building an e-commerce website to enable memberships to be purchased remotely Created comprehensive reports to share insights from social media initiatives, MailChimp campaigns, e-commerce traffic and other activities with the team Co-Marketing Director UBC Africa Business Club (ABC), Vancouver, Canada - June 2020 – Present March 2017 – April 2018 Surpassed sales goal by nearly 35% for the UBC ABC Business Forum by composing effective marketing campaigns Conducted an in-depth cost analysis and created a budget for the marketing team, ensuring that all marketing activities optimised the club’s ROI Produced graphics for both print and digital marketing collateral using a variety of graphic design software and coordinating with external vendors Supported the team with event logistics and other administrative duties to enable the organisation run efficiently Honours - Recipient of the UBC Karen McKellin International Leader of Tomorrow Award Honoured as a 2015 Bezos Scholar by the Bezos Family Foundation Technical Skills - - Language proficiency: Verbal and Written English (Advanced); Written French (Intermediate) Software proficiency: iWork, Microsoft Office and G Suite; WordPress; Adobe Illustrator, Photoshop and InDesign blogs Page 1 of 1