POP FONGHE
--
Freelance Influencer Marketing Specialist
Bulacan, Philippines
SUMMARY
Creative and data-driven influencer marketing specialist with 2+ years of experience crafting impactful
campaigns for diverse brands. Proven ability to secure cost-effective collaborations, negotiate sponsor fees, and
drive audience engagement. Passionate about building authentic brand partnerships and utilizing data insights
to optimize campaign performance. Seeking freelance projects to leverage expertise in content creation,
negotiation, and campaign management.
EDUCATION
PROFESSIONAL EXPERIENCE
Matias Aznar Memorial College of Medicine
Freelance Influencer Marketing Specialist
Doctor of Medicine
2020
Flexispot | September 2023 - Present
Cebu Doctors' University
BS Biology 2016
SKILLS
Influencer Marketing: Influencer research &
selection, campaign strategy development,
collaboration negotiation, content creation,
performance tracking & reporting.
Social Media Marketing: Content creation,
platform management, audience engagement,
paid advertising.
Content Marketing: Copywriting, editing, blog
post creation, email marketing.
Data Analysis: Google Analytics, campaign
performance tracking, reporting & insights.
Communication & Negotiation: Strong written &
verbal communication, persuasive negotiation
skills.
ADDITIONAL INFOMATION
Fluent in English and Tagalog, and Bisaya
Strong analytical and problem-solving skills.
Excellent time management and organizational
skills.
Available for immediate freelance projects.
Secure and manage cost-efficient collaborations with highreach Instagram, TikTok, Facebook, and Youtube KOLs across
diverse industries, specializing in the US & UK markets.
Negotiate sponsor fees and product exchange deals to maximize
client ROI.
Monitor campaign performance and KOL output, ensuring
deliverables align with brand objectives and target audience.
Analyze campaign data to inform future strategies and optimize
results.
Influencer Marketing Specialist
Flexispot | CA, United States | November 2022 - September 2023
Developed and executed influencer marketing campaigns across
various channels, driving brand awareness and engagement.
Managed influencer relationships, fostering collaboration and
ensuring content alignment with brand messaging.
Analyzed campaign performance and proided data-driven
insights for continuous improvement.
Contributed to social media content creation and community
management.
Public Relations Specialist
Spectra Sculpt | United States | February 2023 - April 2023
Managed ongoing relationships with new and established key
opinion leaders (KOLs), partners, agencies, and affiliate partners.
Developed and executed monthly influencer campaigns,
ensuring alignment with brand objectives and target audience.
Monitored campaign performance and provided data-driven
insights for future optimization.
Built brand awareness and generated positive engagement
through effective influencer collaborations.
