Pop Canata Fonghe

Here are some of the influencers I negotiated and handled for our campaigns and generated thousands of sales. Merchant: Flexispot Deliverables: 1 IG Reel + 1 IG Static Giveaway Post Region: US Posts: IG Reel Static Post Giveaway IG Story Merchant: Flexispot Deliverables: 3 IG Reels Region: US Posts: Reel Story Reel 2 (August 2023) Reel 3 (November 24, 2023) Merchant: Flexispot Deliverables: 1 Tiktok Video Region: US Posts: Tiktok Video Merchant: Flexispot Deliverables: 1 Tiktok Video cross-posted on FB and YT shorts Region: Canada Posts: Short Tiktok Facebook video Merchant: Flexispot Deliverables: 1 Tiktok Video Region: US Posts: TikTok Video Recollaboration Tiktok Video: Merchant: Flexispot Deliverables: 1 YouTube Ad Integration Video Region: US Posts: Midroll Integration Video Merchant: Flexispot Deliverables: 1 Dedicated YouTube Video Region: Canada Posts: Dedicated Video Merchant: Flexispot Deliverables: 1 YouTube Ad Integration Video Region: US Posts: Midroll Integration Video Merchant: Flexispot Deliverables: 1 YouTube Ad Integration Video Region: US Posts: Midroll Integration Video Merchant: Flexispot Deliverables: 1 YouTube Ad Integration Video Region: US Posts: Midroll Integration Video Testimonials Awarded as the highest rate of closed deals Case Study Challenge: Increase brand awareness and drive sales for the C7 Chair, a premium ergonomic chair targeting health-conscious professionals. Solution: Identified a prominent lawyer-YouTuber known for promoting well-being and productivity hacks in the legal community. This strategic choice targeted a niche audience with specific needs aligned with the C7 Chair's benefits. Campaign Execution: Unique Approach: Instead of a traditional sponsorship agreement, we opted for a product trial approach. We sent the C7 Chair to the YouTuber for personal evaluation, allowing him to organically integrate it into his content if he found it valuable. High-Risk, High-Reward: This approach involved some risk, as the YouTuber rarely accepted sponsorships. However, it also fostered authenticity and potentially stronger audience trust. Leveraging Expertise: The YouTuber incorporated the C7 Chair into a video discussing tips for maintaining good posture and ergonomics during long legal hours. He shared his genuine experience and positive feedback about the chair's benefits. Results: ROI - The impact of this campaign was truly impressive. Our collaboration with the well-respected lawyer-YouTuber resulted in a 6.5x return on investment, exceeding our initial expectations. We saw a significant surge in website traffic. More importantly, the campaign directly generated $13,000 in sales, demonstrating the power of influencer recommendations in reaching our target audience. This success wasn't just about numbers, though. The YouTuber's genuine endorsement fostered trust and positive brand sentiment, with viewers engaging actively through comments and inquiries about the C7 Chair. POP FONGHE Let’s connect! --Bulacan, Philippines