Ponti Carlo E. Aranda

Ponti Carlo Aranda Writer, Appointment Setter & Trainer 006 Singkil Street, Lanzona Subdivision, Matina Davao City, Philippines -- SKILLS Results-driven content writer, copywriter, and virtual assistant with 10+ years of experience creating persuasive, conversion-focused content for diverse industries including health, technology, business, and wellness. Proven track record in optimizing email campaigns, managing CRMs, training teams, and driving engagement through data-informed strategies. Strong appointment-setting background, skilled in handling objections using the H.E.A.R.T. framework and maintaining brand-consistent communication across platforms. Seeking to bring strategic content creation and analytical insight to a role focused on conversion optimization. EXPERIENCE Trainer & Appointment Setter​ Smart Business Mastermind & Delegate You — Remote​ October 2021 – April 2025 ●​ Increased lead-to-call conversion by refining outreach scripts and training setters in personalized messaging. ●​ Engaged 20–25 new leads daily, tracked performance in Flowchat CRM, and implemented strategic follow-ups. ●​ Handled client inboxes and DMs, resolving objections using empathy-based frameworks and booking qualified calls. ●​ Trained new setters in CRM use, message frameworks, lead management, and KPI tracking. ●​ Reported performance metrics to clients and collaborated on improving strategies monthly. ●​ Tools: Flowchat, Meta Business Suite, Google Workspace, Slack, Zoom, Grammarly Freelance Content Writer, Copywriter & Social Media Marketer​ January 2010 – Present ●​ Delivered high-converting content including SEO blog posts, landing pages, email sequences, and social media captions. ●​ Collaborated with brands in medical, tech, education, wellness, and travel niches to craft content aligned with tone and goals. ●​ Optimized client email open rates and CTRs through data analysis and A/B testing. ●​ Developed content calendars and managed social media platforms for consistent audience engagement. ●​ Ensured high-quality, deadline-compliant deliverables with minimal supervision. ●​ Tools: Grammarly, Google Workspace, ChatGPT, Meta Business Suite CORE SKILLS ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Content Writing & Copywriting Conversion Rate Optimization (CRO) Email Marketing & Funnel Strategy Social Media Management & Engagement CRM Management (Flowchat, Meta Business Suite) Lead Generation & Appointment Setting Objection Handling (H.E.A.R.T. Framework) Team Training & Leadership Tools & Platforms Google Workspace | Slack | Zoom | Grammarly | ChatGPT | Meta Business Suite | Flowchat CRM EDUCATION Brokenshire College, Davao City, Philippines - Bachelor of Science in Nursing JUNE 2003 - APRIL 2007 CERTIFICATIONS 1.​ Content Marketing Certification – HubSpot | December 2024 2.​ Email Marketing Certification – HubSpot | December 2024 3.​ Inbound Marketing Certification – HubSpot | December 2024 4.​ Virtual Assistant Social Media Marketing Course | September 2021