Phillip Edgar / Atlanta - -
Copywriter / Content Management / Marketing
Website and Portfolio: http://www.pwedgar.com
Professional Summary:
Spending 15+ years in global high-tech sales and marketing roles has taught me how to distill complex ideas into messaging that is easy for technical and non-technical buyers alike to understand. Buyer journey mapping is another powerful process I have used to more clearly understand a consumers experience of your products and services. This helps me to craft copy that creates compelling “aha” moments that connect consumers with your core value adds, improving how they relate to your brand and better aligning their purchasing habits with what you sell.
I've been fortunate enough to work globally with many different kinds of companies, from barely off the ground startups to large well-known enterprise brands. I've been trusted by teams from Southwest Airlines, General Dynamics, British Telecom, Mercedes Benz, Microsoft, VMWare, and many more. I have also helped numerous fast-growing Software-as-a-Service (SaaS) companies go to market with messaging and campaigns that strongly resonated with their target audience, helping drive new revenue, and reducing churn.
Having managed teams virtually and in-person over many years, I have a mature leadership style that can improve project outcomes by leveraging tools and processes that have repeatedly increased communication and shortened workflow cycles. I have built my career around customer service excellence, which means that when we work together, you can rest easy knowing I will do whatever it takes to ensure your total satisfaction.
Areas of Expertise:
• Copywriting - use cases, web copy, sales letters, landing pages, email campaigns, sales funnels, Facebook Ads, social media copy and more.
• Content writing - blog posts, social media content, articles, whitepapers, news stories, newsletters, and more.
• SEO - Optimization across content, architecture, HTML, trust, links, social, and more.
• Marketing Strategy - Inbound/outbound, social, lead generation, sales campaigns, user experience, journey mapping, and more.
• Sales Strategy - enablement, prospecting presentations, email campaigns, sales letters, funnel, calls-to-action (CTA's), and more.
• High-tech - Digital Transformation, Software-as-a-Service (SaaS), Cloud computing, healthcare, banking, software, and more.
• Research - highly skilled in research projects and processes, data analysis, and identifying actionable insights.
Recent projects:
• Use case copywriting for a global security software company.
• Marketing campaigns, website content, newsletter, and lead generation copy for a national emergency management software company.
• Content writing for customer quarterly business reviews and internal team wiki for a global IT company.
Web copy and a fundraising letter for California based immigration non-profit company.
Web copy and branding for a connected ecosystem implementation services firm.
Tools:
• HubSpot, Salesforce.com, Marketo, GainSight, Microsoft Office, Google Docs, Slack, Photoshop, Wordpress, and more.
Availability:
• Immediate - freelance, contract, part-time, full-time.
