Phillip MacDonald

Phillip Eugene Mac Donald Contact:-(email),- Career Objective: To obtain a rewarding position in an organization where I can learn & flourish using my knowledge & professional skills learnt during my career. Work Experience Total Years of Experience in SEO and Digital Marketing- 16 years (May’01 - Present) GroupM Connect – Media Agency Malaysia Senior SEO/Senior Manager Performance (Jan’15 – Present) Search Engine Optimization/Performance Marketing          Responsible for on-page and off-page optimization for GroupM agency clients Strategizing and creating various campaigns in different verticals, like local, social and SEM etc Link building strategy and execution to balance out client’s SEO foundation Client post campaign reporting for Social, SEM and SEO SEO optimized content building on every vertical to include off-site and on-site copy On-site Schema optimization and internal linking structures Client facing sales and campaign strategy meetings for upcoming SEO and SEM campaigns Team organization and management for four FTEs to manage all MEC clients’ Campaign oversight and management for all MEC clients MediaCompete – Media Agency Malaysia Senior SEO/Manager Performance (Nov’13 – Jan’15) Search Engine Optimization/Performance Marketing        Responsible for on-page and off-page optimization for MediaCompete clients Strategizing and creating various campaigns in different verticals, like local, social and SEM etc Link building strategy and execution to balance out client’s SEO foundation Client post campaign reporting for Social, SEM and SEO SEO optimized content building on every vertical to include off-site and on-site copy On-site Schema optimization and internal linking structures Client facing sales and campaign strategy meetings for upcoming SEO and SEM campaigns Studio 7 – Web Design and Internet Marketing Studio Senior SEO/Internet Marketing Strategist (Feb’12 – July’13) Search Engine Optimization       Responsible for on-page and off-page optimization for Studio 7 clients Strategizing and creating various campaigns in different verticals, like local, social and PPC etc Link building strategy and execution to balance out client’s SEO foundation Local citation building strategy and execution to gain client’s website prominence in local search SEO optimized content building on every vertical to include off-site and on-site copy On-site Schema optimization and internal linking structures Chatter Buzz Media Ltd. – Chatter Buzz Media Florida SEO/SEM Account Manager (May’06- Feb’12) On-site optimization/Keyword Research       Setup and optimization of client websites and Adwords accounts. Internal linking execution of websites On-page optimization of essential search engine spider code SEO content writing for websites Ad copy writing for Adwords ads Bid and split test optimization of Adwords ads Trainings handled: Part of        quarterly training program for client as well as internal units covering Basics of proper keyword research On-site optimization planning and building On-site keyword specific content building Internal linking structure before design implementation Website usability structure and optimization Basic Adwords account optimization Basic Google Analytics deciphering Educational Qualifications Professional Certification Bachelor of Science degree in Internet Marketing (with specialization in Search Engine Marketing) from Full Sail University, Winter Park Florida. Dean’s list, top of class Technical Proficiency MS-Office, Windows9X/XP, Search Algorithm & Design, MS-DOS, Mac OS. Extra Curricular Activities & Achievements:    Team building leader for SEO term class. Team collaboration on website optimization club. Actively participated in south east Asian martial arts in Florida