Sahara Group Case Study
Strategy Analyst
Outline
1
Overview
4
Positioning for Growth
2
Current Market Assessment
5
Conclusion
3
New Market Assessment
6
Appendix
2
Overview
Overview
Snapshot of current and future markets
Current Markets
1
Future Markets
2
Upstream
3
1
Trade
4
Downstream
2
Finance
3
Power
Contracting and
Procurement
4
Midstream
Data and
Tech
Current Market
Assessment
Current Market Assessment 1/3
A review of the current portfolio and benchmarking against industry growth
Downstream
Upstream
Contribution of Sectors to Overall
Revenue
2.2
2.4
-49.4%
-7.7%
+6.6%
2.5
3.0
-42.3%
2.0
1.0
29%
1%
2019
12%
47%
2020
2021
2019
Trade
+1.3%
12%
12.3%
3.9
4.0
2020
2021
Power
+9,900%
+1.5%
4.0
+11%
1.0
12%
19%
Upstream
xx%
xx%
Downstream
Sector GDP CAGR
-)
Market Share
Power
Trade
2019
2020
2021
0.0
0.0
2019
2020
2021
Despite GDP growth decline in the upstream sector, Sahara
revenue reported positive growth. This might likely be as a
result of increased production by Sahara over the periods.
The revenue from the downstream business has been on
steady decline in line with industry movement. This decline can
be attributed to FX scarcity and high importation cost.
The revenue growth in the trade segment has been moderate.
This is probably because the business has reached its maturity
stage.
The power revenue significant growth far above the industry
can be traced to the substantial investments made by Sahara,
and the business being in its growth phase.
Current Market Assessment 2/3
Industry review and policies that will impact the current markets
Upstream
• The upstream sector is
projected to grow by a CAGR
of >2% in the next 5 years.
Industry
Growth
Estimates
Key Policy
Impacts
• Oil price has been projected to
hover around $80-85/b in the
next 5 yrs.
• Nigeria oil production to hit
2million bpd in the next 5yrs
Downstream
• Downstream sector is
projected to grow slowly at a
CAGR of <1% due to
uncertainties in the sector.
• The refining segment is likely
to dominate the market as
demand for petroleum product
is expected to grow by 14.6%.
• Dangote refinery to boost
capacity to 650,000b/d.
• Passage of the PIB will provide
transparency and drive
investment in the sector
• FG implementation of PIA will
drive investment and
deregulate the sector.
• 100 Oil and Gas projects,
including 25 upstream projects;
as government is focused on
growing the hydrocarbon
sector.
• FG keen desire to established
domestic refinery and Dangote
refinery project could spur
growth in the downstream
sector .
Power
• By 2030, Nigeria plans to
increase power generation to
30,000MW.
• Demand is projected to grow at
a CAGR of 12% in 5 years as
the economy grows.
• 30% of estimated power to be
generated by renewable
energy by 2030
Trade
• West Africa consumes over
34bn liters of petroleum
product annually.
• Nigeria boasts of the highest
total trade volumes in the West
African region (90% export
from crude oil)
• Intra-Africa trade (AfCTA)
projected to grow trade by 30%
and trade deficit down by 51%
• Positive outlook for the power
sector as FG plans to spend
over $3bn to boost the sector
through PPI initiative.
• FG construction of new port to
position Nigeria as regional
trade hub and prioritize IntraAfrica trade.
• FG development of
renewables and off-grid
solution attracting international
players into solar mini-grid
construction
• Implementation of Pan-African
Payment and Settlement
(PAPSS) by AfCTA to drive
more trade opportunities
Current Market Assessment 3/3
Key insights and observations that will impact future growth
Upstream
The Nigerian Upstream
sector is experiencing growth
with major investment going
into offshore asset and gas
production.
Growth in revenue would
be largely driven by
increase in production
capacity and oil price.
Development of assets
(offshore and onshore)
will play a major impact
on revenue growth for
Sahara group.
Sahara group upstream
revenue will have to
grow at a CAGR of 32%
to hit $10bn by 2026.
Downstream
Sahara downstream
sector has experienced
significant revenue
decline at a CAGR of 42% from 2019 to 2021.
Sahara’s revenue decline
also reflects the industry
decline rate at a CAGR of
40% within the period in
review.
Growth in the industry
will be very slow and
highly dependent on
long term government
policies.
With refining likely to
dominate the market in the
future, there are other
opportunities to play in the
sector to drive revenue.
Power
Positive outlook in the
power sector and a
key focus area for the
FG to drive economic
growth
Sahara Power revenue
growth of 9,900% from
2020 to 2021 was driven
by growth in generation
and distribution
To drive Sahara Power
revenue growth,
generation to increase
to over 10,000MW by
2026 (CAGR of 33% )
Sahara Power can achieve
higher revenue than
projected $5bn by 2026
with focus on renewable
(solar) and power plant
The trade sector will
continue to grow with
FG focusing more on
export trade to drive
economic growth
Sahara Trade revenue
has been relatively flat
in the last 3 years with
no projected growth in
2026.
This could mean that the
market has reached
maturity level, or there are
current operational
challenges affecting growth
To achieve growth,
develop innovative trade
offerings across the
value chain players of
the energy sector (oil,
gas, solar etc.)
Trade
New Market Assessment
New Market Assessment
Industry growth and policies that will impact the new markets
Finance
•
Industry
Growth
Key
Policies
Contracting and Procurement
The Nigerian financial
services sector is forecasted
to grow from $18.47bn in
2022 to $29.08bn in 2026.
•
•
By 2025 the proportion of
households earning over
$5,000 is forecast to double.
•
•
Nigeria Fintech industry is
projected to grow at a CAGR
of 23.4% ($324bn by 2026)
•
New regulations
strengthening the central
bank's oversight could
constrain lending in the near
term.
Procurement and contracting
market grew in the last 6yrs at
7.6% and expected to grow at
a CAGR of 8.2% by 2027.
Midstream
•
Global demand for crude oil is
Increasing and projected to hit
104mbpd
•
Natural gas distribution
market is expected to grow at
a CAGR of 10% and pipeline
transportation by 12%
Positive outlook in the market
with a valuation between $50
- $100bn yearly in revenue
Data & Tech
•
ICT sector has maintained
steady growth in the past 10
years and second highest
contributor to Nigeria GDP
•
The sector is expected to add
over $88bn to the Nigeria
economy by 2027
•
Over 90% of crude oil, gas
and other petroleum product
are moved by sea.
•
Nigeria has the fastest
growing data center in Africa
and expected to grow at a
CAGR of 17%
•
The Nigerian government has
budgeted N5.46trillion in
capital projects in its 2022
Financial budget
•
The passage of petroleum bill
to give more transparency,
drive growth and investment
into the oil and gas sector
•
FG to facilitate $40bn private
capital investments in digital
infrastructure into the ICT
sector.
•
FG to focus on more oil and
gas projects and power
projects to drive economic
growth.
•
FG to put an end to security
challenges affecting pipeline
crude oil transportation
•
The FG projects N150bn
investment to make
digitization a key driver of
national economic
development strategies
Positioning for Growth
Positioning for Growth
Wining in these new markets
Current Market
•
Development of offshore and onshore asset to drive
production
•
Increase focus on gas development and production to
drive additional revenue
Upstream
•
Increase generation to drive export to other West African
countries through the West African Power Pool
•
Increase focus on renewable energy (solar)
•
Create an R&D section to develop a strong play in
alternative energy
Power
•
Develop compelling trade products leveraging
technology to the meet the demand of retail
consumers
•
Develop trade finance product across the entire value
chain of the energy sector
•
Downstream is not an attractive market due to high risk
as a result of uncertainties in the market
•
Although the Dangote refinery will boost production in
the long term, the market will still be seen as a high
operational and political risk
Trade
Downstream
New Market
•
Deploy AI and IoT technologies that help devices collect
and provide insights to create robust decision that support
entire energy value chain.
•
Deploy smart grids / meters with data driven decisions that
influences customer behavior to capture the retail market
•
Invest in R&D to develop innovative solutions
•
Optimize operations (logistics fleet, pipelines, vessels
etc.) in distribution of crude oil and gas product
•
Leverage AfCTA trade to distribute products across the
African continent
•
With technology disrupting financial services, partnership
or acquisition of FinTech to create unique proposition
(payments, funding etc.) across the value chain
•
Other areas of growth include asset and pension
management, capital market
•
Redefine supplier relationship and identify cost saving
initiatives to drive spend efficiencies.
Procurement & •
Contracting
Actively participate in key energy projects (private and
government)
Data & Tech
Midstream
Finance
Growth Projections
Growth revalued based on industry assessment
Sahara Group 2026 Projections
Upstream
10.0
Revalued Sahara Group 2026 Projections
Power
10.1
Trade
Finance
8.2
5.0
3.0
4.0
5.0
1.0
2026
2026
2026
Contract & Procurement
2.0
2026
2026
Midstream
2.2
2026
2026
Data & Tech
2.5
Others
3.0
2.0
1.0
0.5
0.5
2026
Sahara Group 2026
Projections
2026
2026
Revalued Sahara Group
2026 Projections
2026
2026
2026
2026
2026
2026
Conclusion
1
The group should prioritize high growth markets such as Power. Being a major player in this industry, Sahara
can potentially grow its market share to unprecedented levels by a substantial investment increase into the
sector.
2
Investment is also required in the development of field assets to drive up production volumes which will
impact the Upstream and Midstream revenues.
3
New market such as Data and Tech is the future of industrialization. Hence, investment in R&D will aid the
development of solutions that meet markets demands.
4
The group should consider leveraging technology and data insights to drive efficiency across all identified
market areas.
5
Despite the decline in the Downstream sector, there still exist some opportunities within; Logistics and
Storage which can be a potential source of additional revenue for the group.
6
Currently, entrance into the Financial sector is difficult due to tight regulatory policies and low margins.
However, the Fintechs remain a viable area to play with huge potentials for growth and partnerships to gain
significant market share.
Philip Aikinomioria
JENNIFER O L ATUNDE - THO RP E
Apt 9 Canal View Estate, Opp Shoprite,
- -
-
THANK YOU
Appendix: Basis of Projections
Upstream
Midstream
Power
•
Projected Sahara offshore and onshore production volume by 2026 (70%
producing
•
Oil price
•
Estimated gas production = 1 billion scf
•
Gas price = $2.5scf
•
Projected crude oil and gas export volumes
•
Average price for shipping crude oil
•
Average price for gas distribution
•
Sahara current power generation capacity
•
Revenue mix of Generation and distribution to total revenue
•
Projected Sahara Production capacity by 2026 (80% estimated to be produced)
Appendix: Basis of Projections
Procurement &
Contracting
Trade
Data & Tech
Finance
•
Total industry market size (current and projected)
•
Projected Sahara market share by 2026
•
Current market share (revenue) from sales of petroleum product
•
Projected demand of petroleum product by 2026
•
Projected Sahara market share by 2026
•
Projected ICT contribution (market size) to Nigeria economy
•
Projected Sahara market share
•
Projected FinTech market size by 2026
•
Average revenue generated by FinTech yearly
•
Average margin on return on asset and pension fund
•
Projected industry Total Asset under management by 2026
•
Projected Sahara market share of total asset under management by 2026