Phil Gray

I have developed the branding of my family business who is developing solar electric vehicle technology. I understand the importance of a strong brand and image and what is required for a brand to scale. Many designers do not appreciate to the variety of ways their companies logo will be used as they spend their time in front of computer monitors instead of seeing their designs in action.

Because from print to web, and small pixelated favicon on the website toolbar to a full 4-meter tarpaulin at sales booth I have done it all for our company I have a first-person experience of the subtleties of how brand style and image can succeed or fail in the real world.