Pherrin Lowery

SUMMARY P L PHERRIN LOWERY Dynamic and results-driven professional with a solid background in marketing strategies, campaign execution, and providing administrative support to business professionals. With excellent communication skills and a collaborative mindset, I excel in crossfunctional teams and thrive in fast-paced environments. Committed to staying abreast of the latest trends, I am dedicated to delivering innovative and effective marketing strategies to maximize brand visibility and achieve business objectives. EXPERIENCE SOCIAL MEDIA INTERN ENVISION2BWELL | JULY 2021 - DEC 2021 Managed social media accounts and created social media for daily postings Assist with the design and execution of social media campaigns Create weekly and monthly editorial calendars to promote company brands on various social media websites Track social media engagement to identify high-performing ideas and campaigns for scalability PEOPLE AND CULTURE ASSISTANT SOUTHWIRE | SEPT 2021 - JUN 2022 CONTACT -- TECHNICAL SKILLS Social media marketing Content curation Copywriting Editing Sales support ADDITIONAL SKILLS Canva MailChimp Wordpress Provided direct assistance to HR Specialist and surrounding professionals as needed Assisted in making travel arrangements and booking venues for conferences and events Utilized office appliances such as photocopier, printers etc. and computers for word processing, spreadsheet creation etc. Assisted in office management and organization procedures SALES AND MARKETING COORDINATOR LAMBERTSON MANAGEMENT SERVICES | JUN 2022 - JUN 2023 Support the marketing director in establishing marketing strategy by setting objectives, organizing promotional presentations, and updating calendars Conduct research on market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion Created weekly content and managed social media accounts, blogs, and newsletters EDUCATION BACHELOR OF BUSINESS ADMINISTRATION, MAJOR IN MARKETING UNIVERSITY OF WEST GEORGIA | 2017 - 2021 Salesforce Sprout Social AWARDS SEM Rush UNIVERSITY OF WEST GEORGIA PRESIDENTS LIST MAY 2021 UNIVERSITY OF WEST GEORGIA CERTIFICATE OF ADVERTISING MAY 2021