Phan Thị Thùy Trang

PHAN THỊ THÙY TRANG District 7, Ho Chi Minh City | - | linkedin.com/in/trang-phan1510 I- Creative and results-oriented marketing professional with practical knowledge in consumer marketing strategy, brand activation, and digital campaigns. Proven ability to create data-driven marketing strategies, carry out multi-channel campaigns, and manage cross-functional teams. Applied to consumer insight analysis, market research, and category development. Looking to contribute to channel growth and brand success. My Portfolio: trangphan.my.canva.site/thuytrangportfolio EDUCATION RMIT University Viet Nam Bachelor's degree, Digital Marketing March 2025 Minor: Management & Change EXPERIENCE Marketing - Event Executive, Anne Hill Bilingual School Feb 2023 – Present Led planning and execution of marketing and community events to boost brand visibility. Developed integrated marketing campaigns across digital and offline channels. Created engaging content for social media, newsletters, and websites. Managed vendor relationships, event budgets, and cross-departmental coordination. Marketing Assistant Trainee, Thermomix company September 2024 – Feb 2025 Supported B2B and B2C marketing campaigns in alignment with sales and inventory planning. Conducted market analysis to assist in pricing decisions and product positioning. Contributed to PSI coordination: collaborated with sales and supply teams to align promotions with inventory levels and sales forecasts. Planned marketing activations, managed event logistics, and developed promotional materials. Created engaging content and maintained content calendars to support consistent messaging across channels. March 2024 – August 2024 Marketing Intern, Luxperia Collective company Developed a growth marketing strategy, resulting in a 30% increase in website traffic & engagement. Assisted in managing B2B and B2C sales campaigns and aligning marketing strategies with sales goals. Managed SEO and SEM campaigns to optimize search engine rankings and drive organic traffic. Created and optimized social media ads and content to enhance brand visibility. Created and analyzed weekly social media metrics reports using tools such as Google Analytics, WordPress, and Canva. November 2023 – Present Student Ambassador, Samsung Vietnam company Selected as 1 of 50 ambassadors from a competitive pool of over 800 applicants nationwide. Produced compelling video content, articles, and social media posts to promote Samsung Galaxy innovations. Collaborated with a national ambassador network on coordinated product marketing initiatives. Project Leader, Neo Culture Technology RMIT Club January 2023 – July 2024 Led creative projects & events to foster student engagement in culture & technology. Developed event marketing strategies to boost participation and visibility. Coordinated project timelines, managed budgets, and handled stakeholder communication. Created content for social media to promote club activities and events. Led a content & email marketing strategy, increasing event pre-registrations by 20%. Managed a team to create multi-platform content (blogs, videos, graphics) for promotional campaigns. Developed and implemented an email marketing strategy, increasing pre-event registrations by 20%. SKILLS & INTERESTS Channel Marketing: On-premise execution, brand planning, trade promotions Shopper Insight & Category Development: Sub-channel analysis, trend tracking Marketing Tools: Google Analytics, Power BI, WordPress, Canva Digital & Social Marketing: SEO, SEM, content strategy, email marketing Project & Event Management: Budgeting, stakeholder coordination, timelines Project & Event Management: Budgeting, vendor coordination, timeline management Communication: Stakeholder engagement, presentation, negotiation Cross-Functional Collaboration: Sales, supply chain, and creative teams ADDITIONAL INFORMATION Languages: English, Vietnamese. Certifications: Fundamentals of Digital Marketing (Google Learning) Social Media Marketing Foundations (LinkedIn Learning) RMIT English Advanced (6.5 IELTS) Excel and Power BI (MCI Center)