Peter Wachira

A Quick Guide To Using Images For Your Digital Marketing Images play a crucial role in digital marketing since humans are highly visual creatures. For a marketing strategy to be successful, it should communicate the company's messages to potential clients effectively. Passing messages across using text alone has less impact than when images are involved. People process visual images faster than text, and they help them to understand information more easily. Visuals get more attention from potential clients as they invoke emotions, desires, and needs. To be effective in your marketing strategy, you should use high-quality images in all your blog posts, ads, emails, and site pages. You can use many types of images, such as GIFs, graphics, infographics, and stock images, to convey your message. This guide from Romain Berg will help you know why using images is essential and how to implement them in your digital marketing strategy. Why are images important in marketing? Memorability Improved Brand Recognition Faster communication Reader retention Helps people follow directions Boosting engagement rates Increased sales Increased traffic How To Use Images In Marketing Digital marketing is broad; how you approach image usage depends on your digital marketing strategy. Here are some ways you can use images in your digital marketing. Content Marketing Adding images to blog posts makes them interesting, and they help the readers to know what the text is all about. Images help to illustrate your topics and engage readers while spicing up lengthy pieces of text. Blog posts with images attract more viewership. You can use illustrations, infographics, screenshots, explainer photos, and graphs that will help you to prove your point. Email Marketing You have seconds to grab the reader's attention with email marketing. Images are ideal for effectively attracting their attention. When you use high-quality images, funny GIFs, or your brand logo in your emails, the recipient will be interested in clicking on it and viewing its contents. Using images in your emails will make you stick around, read them, and get more information about the purpose of the email. Social Media Marketing Social media platforms such as Facebook, Instagram, Twitter, Snapchat, and LinkedIn are basically visual marketing channels. Using images on social media gathers more views and encourages users to read your content. Content with images will likely get more likes and shares than without. You must ensure you use the correct dimensions when posting images on social media to fit the platform's standard. Product Images Product images make potential customers decide to make the order quicker when they see what they want. It would be best to use professional product photography to take high-quality images. Digital products like web applications or software require you to show what the product is like after purchase using animated GIFs and screenshots. What type of images can be used in marketing? 1. Stock Photos These are pre-captured professional photos that provide a simple and convenient of using images in marketing. However, stock photos don't represent the offers and ideas of your company, so you had better use your brand photos. 2. Quotes These are images of famous quotes, experts, or people discussing relevant topics that offer industrial expertise. 3. Branded Images Or Graphics These are digitally designed, not real, photos that remind visitors of your brand. They are colorful animated visuals that are engaging and help customers to visualize your brand as related to the text they are about to read. 4. Videos Videos are a great way to produce rich content. They may seem time-consuming and expensive, but with a smartphone and a quality camera, you can create quality videos and share them. 5. Screenshots Screenshots are images that add information to digital content. They can be in the form of processes, feedback, statistics, quoted websites, or comments. They help to enrich your content. 6. Infographics These are images that include text, figures, and other information. They aim to illustrate web pages or blog posts with visual data and symbols. 7. Presentations Presentations provide readers with an easier way to read through the information. They offer a perfect way to present a lot of content at once. They are a great way to enhance brand consistency with images and text. 8. Memes Memes are a great way to make your readers smile while reading your content. They have a brand effect, inspire emotions, and capture attention. 9. GIFs Graphics Interchange Formats (GIFs) are funny animations that showcase a snapshot from a movie, video, or TV program. You can use ready-made GIFs or make your own graphic or visual for your marketing campaign. 10. User-Generated Content (UGC) These are videos or images of your products and services published or shared by your customers. It is a word-of-mouth marketing that significantly influences purchasing decisions. 11. Illustrations Illustrations are a great way to present your message. They effectively paint a clear picture of a given scenario. Conclusion Using images will have a positive effect on any marketing that you do. You can choose between GIFs, stock images, memes, and the rest to spice up your marketing efforts. However, it might take time to figure out the best images for your brand. Whichever approach you choose, take it as an experiment, and it will work out in the end if you are consistent. https://stock.adobe.com/au/images/male-working-with-computer-laptop-on-wood-bar-in-cafe-business-lifestyle-concepts-digital-marketing-concepts-with-male-working-with-computer-laptop-showing-data-interface-for-processing/-? https://stock.adobe.com/au/images/business-creative-coworkers-team-meeting-discussing-showing-the-results-chart-and-graph-work/-?