Peter Maina
Linkedin: www.linkedin.com/in/peter-maina-ba-/
Business Development | Performance Marketing
3+ years of experience in sales, growth, and digital marketplaces
Accomplished Account Executive and Business Development Leader with proven success in managing full sales cycles, building high-value client relationships, and negotiating contracts in digital marketing and SaaS. Skilled at outbound prospecting, performance marketing, pipeline management, and exceeding revenue targets. Adept at leading teams, scaling campaigns, and delivering strong ROI in U.S. and international markets.
- Strong record of quota achievement and revenue growth in competitive industries.
- Skilled in pipeline development, cold outreach, demos, and closing six-figure deals.
- Expertise in negotiation, multi-year contracts, and client retention.
- Experienced in performance marketing, funnel analytics, and lead-gen marketplaces.
Technology Profile: HubSpot CRM | Salesforce | Analytics Platforms
Professional Experience
Business Development & Campaign Manager
Z3 Media | Remote | 2024 – Present
- Closed and managed deals ranging from $40K–$100K ARR, negotiating contracts, renewals, and upsells.
- Built and managed a robust sales pipeline, combining outbound prospecting with inbound marketing.
- Oversaw six-figure+ advertising budgets, consistently achieving >400% ROAS and exceeding growth targets.
- Partnered with cross-functional teams to design client onboarding and retention strategies.
- Delivered strong results in multi-vertical lead generation (home services, SaaS, e-commerce).
Digital Marketing & Media Buyer (Freelance/Agency Roles)
Various Clients — SaaS, E-commerce, Local Services |-
- Managed full-cycle paid acquisition campaigns across Google, Meta, Quora, and Next-door.
- Consistently improved client ROAS, achieving up to 5x returns through ad testing and optimization.
- Designed lead funnels and performance dashboards to track ROI, LTV/CAC, and conversion rates.
- Worked with U.S. and international clients, adapting to different markets and time zones.
Customer Support Team Lead (Non-US)
The Jitu | Remote | 2020 – 2022
- Managed and coached a team of 15+ agents, raising customer satisfaction scores by 20%+.
- Implemented structured performance review systems, improving efficiency and team accountability.
- Collaborated with product and growth teams to improve customer acquisition and retention processes.
- Maintained SLA compliance while scaling team operations in a high-growth startup environment.
SKILLS
• Negotiation & Multi-Year Contracts
• Team Leadership & Client Retention
• Pipeline Development & CRM Management
• Strategic Partnerships & Business Development
• Performance Marketing & Funnel Analytics
• Outbound Prospecting & Cold Outreach
EDUCATION
Bachelor of Arts Economics
Chuka University, Kenya, 2016
Key Achievements
• Scaled ad campaigns to achieve >300% ROAS across multiple verticals.
• Consistently exceeded sales and revenue targets in competitive digital marketing environments.
• Negotiated and closed multi-year client contracts, securing long-term partnerships.
• Successfully led and developed high-performance teams in sales and customer service functions
