Perterean Joseph A. Brinas (PJ)
34 Gladiola Road, Pilar Village
Bgy. Pilar. Las Pinas City
--EDUCATION
Masters, Business Administration
De La Salle University
2016
TUA
Medical Technology
2010
La Salle Green Hills
Primary & Secondary
PROFESSIONAL SUMMARY
More than 10 years of Marketing and Business Development Leadership for Services and Solutions
RELATED EXPERIENCE
COUNTRY HEAD (APAC Marketing and Business Development)
GBiz Inc. (Black Swan Shared Services)
June 2022 - Present
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Business Operations Leadership
○ P&L Management
○ APAC Operations oversight and weekly cross-departmental business reviews in a shared services
landscape
Business Development Leadership
○ Pioneered local and cross-country initiatives for all platforms for both B2B (SaaS: PSP/Payment
Gateway Solutions, aggregator) and B2C lines of business for the APAC market
○ Created mutually beneficial partnerships with the biggest providers in iGaming, from game
providers, fintech solutions, crypto and other providers.
Marketing Leadership
○ Implemented Marketing Campaigns across APAC landscapes that increased brand engagement,
website traffic (SEO), SEM, Social Media Marketing, Content Marketing, Google Ads, Email
Marketing, PPC, Below-the-line Marketing and met measurable ROI objectives
DIRECTOR, MARKETING AND BUSINESS DEVELOPMENT
(Under the Kingwin Brand, PH)
Awards:
Winner, Sportsbook Operator of the year, SIGMA 2023
Nominated, Sportsbook of the year, Asia Gaming Awards 2023
Marketing
• Headed Overall Marketing initiatives for all channels – SEM, SEO, PPC, Google Ads, Email Marketing,
Social Media Marketing, Programmatic Ads, Lead Generation, Below-the-line, and successfully met ROI
objectives.
• Lead all Advertising and promotions efforts in local and international platforms; from billboards to car wrap
ads, jeepney ads, bus ads, tv ads, to digital marketing ads with measurable results.
• Established the overall Brand bible through a combination of Market Research, Brand Strategy, Brand
Planning and correlating them with Business objectives.
Business Development
• Lead development of products for B2B (B2B SaaS), including PSP/Payment Gateway solutions,
aggregator business, sportsbook service.
• Lead strategic marketing partnerships with significant local and international institutions in order to grow
strategic partnerships for the B2B division.
• Oversees company regulatory compliance.
• Structured and implemented the company’s B2B (B2B SaaS) department in pursuit of a pre-IPO phase –
API, White label, and Retail
• Closed a record 20 retail investments with multiple investors during the first month of the department’s
implementation phase
Operations Management
• Implemented most efficient communication structure and process improvements for the company.
• Managed to cut down Creative Agency and Public Relations expenditures by 300% by establishing inhouse processes.
• Managed cross-departmental financial reporting for C-level executives
DIRECTOR OF BRAND STRATEGY AND CREATIVES
Thirty One Digital Media Solutions, Inc.
March 2021 – June 2022
Acted as Agency Head, leading internal and external business and strategy for several brands across different
Industries.
● Business Head. In-charge of B2B sales/business development for partnerships and client acquisitions as
well as Key Account Management
● Brand Manager and Marketing Campaigns Head. Leads Digital and Traditional Marketing campaigns
from strategy, marketing campaign creation, creatives to implementing actual executions for brands in
various categories such as: FMCG, Automotive, Healthcare, Transport, Home Improvement, etc.
● Strategy Director. Leads brand strategy for multiple brands by analyzing industry, category and
consumer behaviors and trends leading up to each campaign or execution’s main communication and
execution strategy.
● Head of Creative Innovation. Due to the ever-changing landscape of each category and industry in the
country, the thrust of brand leadership is on its ability to keep up with the changing times and eventually
gain category leadership.
MARKETING STRATEGY LEAD
ABL Creative Solutions, Inc.
January 2017 - March 2021
(4 years & 2 months)
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Agency Head and Marketing Lead, in-charge of client partnerships and acquisitions, as well as Lead
Generation (B2B Business Development)
Created Campaigns that involved both digital and traditional marketing, from ATL to BTL, including Content
Marketing, Email Marketing, PPC, Programmatic, SEO, SEM/Google Ads, across different industries
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Industries: FMCG Brands, iGaming Brands, Production houses and Media Companies to lead Brand
strategy, Content Strategy, Brand Communications and Creatives for several campaigns
Regional Projects:
Google
Google4PH – Helmed marketing campaign design, content and execution for Google’s Asian initiative for “The next billion users” for
the Philippines.
Globe Telecom – Lead content design for several award-winning digital series for Globe Telecom and Globe Studios
Philippine Department of Tourism - Marketing and Creative Direction for multiple initiatives of the DOT-NCR. Authored and
designed a local tourism initiative amidst the pandemic called the “Leadership Excellence Series” focused on empowering local
business leaders in order to properly inspire and motivate leaders to succeed amidst the struggles of the pandemic.
Nutriasia - Lead several projects under different brands, as well as designing and implementing executions under their trade
marketing wing.
ASSOCIATE CREATIVE PRODUCER
ABSCBN TV Production and Star Cinema
April 2013 – January 2017
(3 years & 10 months)
Mainly in-charge of Content Creation and Marketing Campaigns: Consumer Strategy, Content Marketing, Digital
Marketing, Social Media Marketing.
Star Cinema
Acted as creative producer who conceptualized, developed and creatively produced big titles
such as Barcelona a love untold, Bloody Crayons, etc. along with screenwriting titles such as
Always be my maybe, How to be yours, etc.
TV Production
Writer for mainstream TV series The Better Half, The greatest love, Hanggang Saan, and eventually becoming a
creator of the hit series Playhouse.
RECRUITMENT TEAM MANAGER
PSG Global Solutions
August 2010 – March 2013
(2 years & 8 months)
AWARDS
● First Prize, MTRCB 50th Anniversary Screenwriting Competition
● Several Advertising awards for leading Content for the Globe Kaleidoscope Series:
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Adobo Design Awards
○ Silver Award for Video/Film Craft (Cinematography)
○ Silver Award for Video/Film Craft (Direction)
○ Silver Award for Video/Film Craft (Editing)
○ Bronze Award for Video/Film Craft (Music)
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Boomerang Awards
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Silver Award for Digital Craft
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Youtube Ad Awards
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Top Ad (Crystal) in Multi-Video storytelling
