PERLA GOMEZ DI VUOLO
AI-Driven SEO & Paid Media Expert | Senior Digital Marketing Strategist | PPC &
Content Specialist
➢ AVAILABILITY: Proven track record delivering marketing, paid media campaigns (PPC) and SEO
results remotely across US, UK, and Australian markets, with flexible availability spanning
multiple time zones (up to 11 PM Bangkok time).
➢ LINKEDIN: https://www.linkedin.com/in/perlagomezdivuolo/
➢ SUMMARY: A 15-year digital marketing senior specialist delivering AI-powered SEO audits,
data-driven paid media, and UX optimisation for luxury & SME brands (e.g. The Ritz London, The
Ned, Mövenpick Hotels).
KEY ACHIEVEMENTS
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Designed a Social Media Tracking Tool for more than 50+ Hotel branches. Sold for £20K
Grew organic traffic 250% YoY
Achieved 12:1 Ads ROI on £200K budgets
Boosted social engagement 950%
Reduced technical SEO errors 80%
PROFESSIONAL EXPERIENCE
Freelancing Projects | PEARLS MARKETING ACADEMY | Remote, Thailand
➔ Gym & Fitness | Bangkok/Koh Tao, Thailand | July 2025 - Present
● Designed branded sales and client-facing documentation, including brochures and pitch
materials tailored to fitness audiences.
● Currently managing ongoing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads,
focused on lead generation, community engagement, and membership growth.
● Aligning creative branding with performance-driven advertising to help gyms and fitness
businesses scale their digital presence and client acquisition.
➔ Simply Scuba Koh Tao | Koh Tao, Thailand | March 2025 - July 2025
● Designed & developed a full website from the ground up
● Crafted and executed a zero-to-launch marketing strategy, including Google Ads setup
● Led hands-on SEO workshops to build in-house capabilities
● 35% sales uplift in month 1
➔ Isla Tortuga Diving | Koh Tao, Thailand | November 2024 - January 2025
● Ran a three-month Facebook & Instagram campaign with country and
● interest-based geotargeting
● Developed ad creative, landing pages, and lead-nurture automations
➔ 2,000% increase in web traffic, +45% more contact form submissions, with 25% of leads
converting to customers
➔ Monsoon Gym | Koh Tao, Thailand | October 2023 - November 2024
● Performed deep technical SEO audit and overhauled content strategy
● Prioritised high-ROI keyword clusters and optimised on-page structure
➔ +45% top-ranked keywords in 6 months
Marketing Director | ARCSEC DIGITAL | Remote, USA | Oct 2021 – Oct 2023
● Led SEO strategy that boosted organic sessions 180% YoY for enterprise clients.
● Conducted advanced technical audits (SEMRush, Screaming Frog, GSC), resolving 95% of
crawl errors.
● Integrated PPC insights (Google Ads, Meta Ads) to support SEO growth campaigns.
● Delivered biweekly and monthly client-facing meetings, presentations, and performance
reviews. Produced all monthly reporting across Google Analytics, Looker Studio, Search
Console, and SEMrush, owning results and ensuring transparency of campaign performance.
● Managed backlink outreach, disavows, and competitor analysis, improving domain authority
by 1.5 points.
Social Media Manager | THE GOODS | Sydney, Australia | Aug 2021 – Nov
2021
● Designed and ran multi-platform social campaigns (Facebook, Instagram, LinkedIn, YouTube)
aligned with brand goals.
● Created content calendars, briefs, and coordinated high-quality copy, visuals, and video.
● A/B tested creatives, raising CTR +25% and cutting CPM –18%.
● Reported on performance with actionable insights for strategy refinement.
80 DAYS | Edinburgh, Scotland | Jan 2016 – Oct 2019
Digital Marketing Analyst → Head of Social Media & Content Marketing
● Promoted from Analyst to Head of Social Media & Content within 12 months.
● Executed technical SEO audits and on-site fixes, improving load times +20% and traffic +15%.
● Expanded keyword portfolio by 200+, increasing paid search CTR +18% and reducing CPC
–10%.
● Managed Google Ads and Bing campaigns, achieving 8:1 ROI.
● Built end-to-end social strategies, delivering +50% engagement and +30% follower growth.
● Delivered 10+ workshops and guidelines, with 80% of attendees reporting improved
proficiency.
● Conducted audits and competitor benchmarks, optimising cadence for +25% organic reach.
Online Marketing Manager | SITELICON ECOMMERCE SERVICES | Madrid,
Spain | Mar 2014 – Aug 2015
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Ran paid search and display campaigns, improving conversions +35% and brand search
+20%.
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Implemented SEO best practices, lifting SERP visibility +15%.
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Supervised and mentored a two-person team, accelerating campaign deployment by 30%.
Freelancing SEO Projects While Travelling | 2019 – 2022
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Zeoform (AU): SEO strategy design, audits, content optimisation, and campaign structuring to
improve lead quality and online visibility for a sustainable materials innovator.
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Vibe Yoga & Pilates (AU): Website and social media strategy, brand launch planning for a
boutique wellness studio.
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True Blue Sailing (AU): Technical audit and SEO best practices for a Whitsundays sailing and
tourism operator.
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La Tabella (AU): Social media audit, competitor benchmarking, and branding for a renowned,
high-end restaurant in the heart of Airlie Beach.
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Gravity Fitness (AU): Technical audit, analytics setup, and content strategy for a strength and
conditioning gym.
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Zap Fitness (NZ): Social media audit and content planning for a national low-cost gym chain.
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Dukes & Drakes (NZ): SEO audit, analytics, and content strategy for a hospitality venue.
EDUCATION & CERTIFICATIONS
● Master’s in Digital Marketing & Communication, IMF Business School, Spain (2014–15)
BA PR & Advertising, Complutense University of Madrid, Spain (2007–13)
● Google Ads Certifications (Skillshop):
○ Search Certification
○ Display Certification
○ Video Certification
○ Shopping Certification
○ Measurement Certification
● Google Analytics Qualified
● Cert III & IV in Personal Training
● PADI MSDT & Scuba Instructor
● Drone Operator License
● Podcast editor and producer
CORE SKILLS & TOOLS
● PPC & Paid Media: Google Ads • Meta Ads (Facebook/Instagram) • Bing Ads • Budgets up to
£200K • Keyword segmentation • Retargeting • Audience building • Bid optimisation • Funnel
strategy.
● SEO & Technical Audits: SEMrush • Screaming Frog • Ahrefs • Schema • Core Web Vitals
● Analytics & Reporting: GA4 • Google Search Console • KPI dashboards
● Content & Social: Landing page CRO • Editorial calendars • Paid + organic alignment
● Training & Mentoring: Custom SEO and PPC workshops • Team development.
● Audio/Video Production: Premiere Pro, Adobe Lighthouse, Photoshop, Splice, Canva,
VideoLeap
REFERENCES
References and client testimonials available upon request.
