Perla Gomez Di Vuolo

Digital Marketing Consultant, and SEO Expert Hi there, I’m Perla, a business coach, performance advisor, and digital marketing expert, specialised in all things social media & website content. I’ve provided client-facing training & team workshops, strategy definition, paid social campaign proposals, and social media audits & consultancy projects to big brands such as The Ritz London, Movenpick Hotels, The Ned London, or The Goring. After several years working in the luxury travel and hospitality industry in Europe, I now want to explore the Southeast Asian market, starting with Thailand, as I am currently living here. What makes me different from other business coaches and marketing managers? I run the extra mile, not only meeting clients’ needs, but also using my expertise to provide future-proof marketing strategies, and delivering sustainable business solutions that align with the values and needs of your business. Shall we talk? Marketing Consultancy ● How I can help your hotel ● Understanding where you are now: Initial website audit covering the following - SEO, PPC, social media, content strategy, usability, mobile friendliness, & technical website audit. Planning where you want to go: Putting together a marketing strategy covering the following areas: ○ Keywords research & Brand designing ○ Marketing objectives vs business objectives ○ Audience definition Hands-on Actions ○ ○ ○ SEO optimisation and website fixes Advertising campaign guidance & support Weekly/monthly/quarterly SEO performance monitoring and reporting. Want to do it yourself but don’t know how? I also conduct Digital Marketing masterclasses, workshops and training sessions. Business Consultant & Marketing Strategist Zeoform, Queensland (Australia) July 2020 | December 2020 Career highlights Head of Social Media & Content Marketing 80 DAYS, Edinburgh (Scotland) February 2017 | October 2019 Digital Marketing Analyst 80 DAYS, Edinburgh (Scotland) January 2016 | February 2017 Online Marketing Manager Sitelicon Ecommerce Services, Madrid (Spain) December 2012 | August 2015 Education Background ● - Master’s degree | Digital Marketing & Communication | IMF Business School ● - Bachelor’s degree | PR & Advertising | Complutense University of Madrid Certifications ● ● ● 2023 L4 Personal Training & Group Fitness Instructor | TrainFitness UK 2024 PADI Scuba Instructor- Business & Health Coach | Australian Institute of Professional Coaches & ICF) Brands I have worked with References available upon request Areas of Expertise (Services, Examples & Portfolio) Delivery of Key Market Insights ● What is the current market intent? ● How many people are searching for your brand? ● Is your brand covered monetary or are there competitors bidding on your brand and ranking 1st on search engines such as Google? ● What will be the travel intent in the next few months to a year in Southeast Asia? What about Thailand? ● Where are your customers coming from? How long are they staying? Are they engaging online? ● What are your competitors doing to push their business online? Digital Marketing Strategy A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media. How I can help: ● Analyse your existing audience (brand advocates vs clients) ● Define your goals to ensure they’re on brand ● Plan a campaign structure across channels based on your goals & timeline. Google Analytics 4 & Analytics Set Up Accurate and insightful data can drive informed decision-making, optimise marketing strategies, and enhance user experiences. With the introduction of Google Analytics 4 (GA4), businesses have access to more advanced and detailed analytics capabilities. However, to harness the full potential of your data analysis tools, regular data audits are essential. Data Analysis Measurement How I can help: - Set up a tracking mechanism (e.g. event and conversion tracking) on your website. - Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives. - Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement. - Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights. Setting Up Conversions (Key Events) A key event is an event that measures an action that's particularly important to the success of your business. When someone triggers the event by performing the action, the key event is recorded in Google Analytics and surfaced in your Google Analytics reports. How I can help: - Provide masterclasses on how to migrate from UA to GA4, managing accounts, data, understanding reports, Google Ads, audience and remarketing, etc. - Audiences: Help create audiences, audience triggering, migration and monitoring. - Conversions/Key Events: set up & monitoring key conversions such as room bookings, phone call clicks, form submissions, etc. - Reporting: produce a monthly report with key business and marketing insights for your marketing team. SEO Strategy & Processes How I work with customers in terms of SEO: It is challenging to measure SEO performance success instantly, as it takes months to pick up. And so, I have designed a unique, clear roadmap where my customers know exactly what is happening and what is coming next. SEO & Technical Audits Meta Data Optimisation & Keywords Research: Within the SEO & Technical audits, I can help conducting keywords research (left screenshot) and optimising website’s meta data (top right screenshot) SEO & Technical Audits SEO health checks: Technical problems, errors and surprise releases are all regular features in the day to day management of a website. I'll run through a technical audit to spot any issues and ensure your website maximises its search engine performance, e.g. crawl issues, headings, robots.txt, sitemap checks, broken links, image alt tags, schema markup, etc. Content Audits & Calendars I will take a look at all the content on your website and assess its relative strengths & weaknesses in order to prioritise your future marketing activities. How I can help: ● Check navigation menu ● Check main CTAs (call-to-action) ● Check missing and duplicate content ● Analyse content findability, readability, and relevancy based on user behaviour on-site Social Media Analytics Setup To understand how your Facebook page, and/or your Instagram are contributing to your business goals, it is essential to have the appropriate Facebook tracking code on-site. How I can help: ● Set up Facebook Pixel ● Connect Facebook Pixel to other existing measuring platforms such as Google Tag Manager ● Create custom conversions, audiences, and events on Facebook Business Manager Example of custom conversions & events setting on Facebook Business Manager Social Media Marketing I will review what's working, what's failing and what can be improved upon across your social media channels. I also run through a competitors’ benchmark to ensure your brand stays on top of your main competition. How I can help: ● Check your social media audience ● Check your social engagement ● Review your social media posting ● Provide a list of opportunities and next step Social Media Marketing Portfolio example I had the pleasure to work with Luxury Facebook page likes increased almost 11% Scotland between March and June 2019. How I helped: ● Social Media strategy ● Social Media content calendar ● Social Media community management ● Paid social campaigns on Instagram and Facebook (brand awareness ads) Luxury Scotland’s Facebook page likes, activity and engagement rates reached their highest peaks when I took over the platform (between March 2019 and June 2019) Social Media Marketing Portfolio example Over 4 months, I’ve managed their organic and paid content on Instagram to attract brand advocates, and improve user interaction. How I helped: ● Engagement growth of +5,388% (11,893 likes & 181 new comments) ● Followers rate increased 67% (from 1K to nearly 1.8K) Instagram followers increased 14% Instagram followers growth & engagement rates between March 2019 and June 2019 Social Media Marketing Portfolio example How I helped: ● Engagement growth of +5,388% (11,893 likes & 181 new comments) ● Followers rate increased 67% (from 1K to nearly 1.8K) Example of some posts I’ve scheduled, published & managed for @LuxuryScotland between March 2019 and June 2019 Tailored Training Sessions I provide workshops and tailored training sessions to both internal teams and clients. I deliver bespoke training sessions around SEO, PPC, Social Media, and Content, to suit any needs and any expertise level (from amateurs to more advanced and technical sessions) Contact Book a free consultation, request a quote, send me a proposal, or just ask me whatever it’s concerning you regarding your business. Perla Gomez Di Vuolo-www.linkedin.com/in/perlagomezdivuolo