PERIS NJAKWE
MARKETING MANAGER
PERSONAL PROFILE
CONTACT ME AT
Location: Nairobi, Kenya
City :Kenya, Africa
Age: 30 years--www.stedcomm.com
SKILLS SUMMARY
Brand Management
Strategic Creativity
Analytical Skills
Communications skills
Team working skills
Market research
AWARDS RECEIVED
Most Outstanding Markter of
the year (2017)
Best Graphic Designer (2019)
I am a Marketing and Brand Management expert with holistic
knowledge in Brand development, positioning, Public
Relations as well as Market research. I am also experienced
in coordinating with stakeholders.
WORK EXPERIENCE
Brand and Marketing Manager
StedComm 2015- present
Gather feedback from sales and analyze consumer
behavior to define our company’s positioning.
Craft our differentiation strategy.
Create guidelines that define our company’s voice both
online and offline (including terminology and slogans).
Brief our creative team about marketing projects they’ll
be working on (for example e books, email campaigns
and advertising banners).
Conduct competitive research to identify our strengths
and weaknesses.
Design promotional campaigns for new products and
markets
Develop our social media strategy.
Assess the performance of our advertising campaigns and
events.
Analyze market trends and identify new opportunities
and challenges
Marketing Officer
Globalink International Freighters | Jan 2014 -Jan 2015
Devised marketing campaigns.
Organised a calendar of marketing events, such as
dinners, promotions, exhibitions, product launches,
workshops, open days or fundraising activities.
Represented the company at events.
Undertook market research and established the best way
to reach target groups.
Developed and communicated through the organisation’s
CRM (Customer Relationship Management) system.
HOBBIES
EDUCATIONAL HISTORY
Watching documentaries
Chartered Institute of Marketing
Reading Marketing books
Post graduate Diploma in Marketing | Sept 2019- Present
Studying effective Marketing, Management International
Marketing, Marketing Planning and Strategy Marketing.
Working with various startups on launching new brands
and products.
Networking with Marketers
Egerton University
Bachelor of Commerce | Jan 2011 - Dec 2013
GPA: 3.26
Minor in Finance and Accounting.
Thesis involved studying several financial companies
and optimizing their internal controls.
REFEREES
Martin Muthui
Director, StedComm.
Email address:-Contact: -
Purity Chepkurui,
Director, Globalink International
Freighters
Email
address-contact:-
Rift Valley Institute of Business Studies
Diploma in strategic Brand Management
Brand personality.
Brand Values and culture.
Branding communication strategies.
.
