Curriculum Vitae
Full Name:
Identity number:
Age:
Gender:
Marital Status:
Dependents:
Home Address:
Contact number:
Email:
Penelope Will (Nee – Cunard –Naramos-
Female
Married
One child
70 Charlie Street, Fontainebleau, Randburg--/-
Education History:
High School:
Hillcrest High School – Kwa Zulu Natal
Final Year Completed:
1996
Highest Level:
Matric Certificate
Subjects:
English – Higher Grade
Afrikaans – Higher Grade
Business Economics – Higher Grade
Home Economics – Higher Grade
Geography – Higher Grade
Art – Higher Grade
Tertiary Education:
Academy of Learning
Course:
Principle of Public Relations & Marketing (Distinction)
Advertising
Computer Skills – Microsoft Windows / Word / Excel
Basic Business Skills
Completed:
1998 – One Year Course
Certification:
Diploma
Employment History
Current:
Recent Project:
Project Outline:
Duties:
Freelance Contractor: MoneyPenni Productions
Contracted Operations Manager: Coffee & Chocolate 2018
Contracted from 1 June 2018 – 25 July 2018
Organise and attend exhibitor and supplier briefings. Ensure all exhibitors and suppliers
are on track with the full spectrum leading up to the event. Ensure a qualified team is
in place for event management throughout the show. Manage exhibitor services and
floorplans. Onsite, Senior event management, include VOC, Venue liaison, exhibitor
and supplier management and ensure that all parties adhere to safety regulations and
venue regulations. Ensure the smooth running of the show from build-up to strike.
Recent Project:
Project Outline:
Duties:
Contracted Vendor Administration and Booking Operations: Absa Rebrand 2018
Contracted from 12 June 2018 – 2 July 2018
Contact each vendor booked per venue across 12 regions. Ensure their contracted
units were calculated and correctly booked, including all legal documentation
relating to gas usage and COA’s were in place. Floorplan management of KZN event,
onsite vendor management. Event management amongst national team of vendors
Recent Project:
Project Outline:
Duties:
Contracted Sales & Operations Manager: Coffee & Chocolate Expo
Contracted from 1 February 2017 – 31 October 2017
Full event involvement relating to all stand sales and exhibitor management. All
floorplans, exhibitor manuals and briefings, supplier liaison and briefings, all external
correspondence relating to the event, including radio and television interviews. Venue
liaison and management, including Venue Operational Control (VOC) Onsite
exhibition and festival management including management of guests.
Freelancing:
MoneyPenni Productions offers full spectrum and all-round exhibition and event project
management. Exhibition stand sales, sponsor management, floorplan design &
implementation; Supplier sourcing and management; Venue liaison; Ensuring expo is at
the correct standard for venue and JOC; Coordination of on-site event logistics;
Coordination of promotional activities; Exhibitor Services Management; Venue
Operation Control manager; Client to Venue liaison; Custom Stand Liaison; Problem
Solving; Client care – visitors & exhibitors; Exhibitor Training; Quality small to medium
corporate events including cocktail functions, launches, end of year functions and
special projects; Band liaison and Artist Management; Backstage management and
general festival management. I have an excellent reputation amongst vendors,
suppliers and colleagues alike. I work with integrity, transparency and respect.
Project details:
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Most Recent:
Company:
Dates:
Job Description:
Exhibition & Operations management of Coffee & Chocolate Expo 2014: Monte Casino
Johannesburg: July 2014; Suncoast Casino KZN: Apr 2015; Montecasino Johannesburg:
July 2015: Suncoast Casino KZN: Apr - May 2016; Montecasino Johannesburg: July 2016;
Greenpoint Cricket Club Cape Town; September 2016, Sales & General Operations:
Montecasino October 2017; Durbanville Racecourse 2017; Montecasino July 2018; Jam
Jozi 2016: Montecasino October 2016;
Onsite assistance for build-up of SAITEX 2014: Gallagher Estate: June ‘14
Last minute sales for Decorex Joburg 2014: July ‘14
Exhibition & Operations management of African Farmers Workshop & Expo 2014: Expo
Centre, Nasrec: August ‘14
Exhibition & Operations management of Limpopo Agri Expo: Letaba Showgrounds,
Tzaneen, Limpopo Province: August ‘14
Exhibition & Operations Manager
Moshate Media
1 September 2012 – 1 February 2014
Full project development including earmarking partners, design and manage floor
plans; logistics including venues, site inspections, budgets, outsourced work, supplier
management and liaison; Ensuring JOC was in place with Safety & Security. Database
Management; Internal processes and administration; working closely with Marketing
department on look and feel of each new project and assisting in creation of sales
collateral such as fact sheets and concept docs; Key Account Management with a
number of clients not related to the expo; budgets and supplier sourcing for all tender
submissions and special project events; All event listings across four agricultural expo’s;
Full support to sales department; sales coordination with in-house contract
management system; weekly sales reports (Access) Editor of Event Publication; Also
handled all in-house events including 3 team building exercises for 15 staff members.
Special Projects:
During tenure as Operations Manager, worked with a small team on a number of
special projects. These included:
•
MTN Foundation Market Day
•
Parsons Brinckerhoff Launch & Welcome to Newly Elected Chairman
•
Parsons Brinckerhoff Lephalale / Medupi Plant End of Year Function
Previous:
Sales Manager 1 June – 31 August 2012
Job Description:
Full support and management of the sales department; working with individual sales
team members to identify strengths and weaknesses and drive the sales process till
completion of project, attending meetings and offering new ideas and processes
internally; Also, sales measurement via sales reporting, call monitoring and fact sheet
creation; drawing up of floorplans, organising exhibitor briefing, advertising
opportunities and operational support; venue and supplier liaison for African Farmers
Workshop & Expo; onsite event management and client liaison; post show reports and
after show service; In the initial two months, support and management assistance of
the marketing department; after the event, I recruited two new sales staff, and worked
closely with them on training; roll out of four new events which entailed concept
design and venue liaison; rates and fact sheets; and training on different industry
related events; Editor of Event Publication.
Mahlatse Masimini – Managing Director:-
Reporting to:
Contract:
Company:
Dates:
Job Description:
Reported to:
Company:
Previous:
Dates:
Job Description:
Reported to:
Company:
Position:
Dates:
Job Description:
Sponsorship and Activation Sales – Atomic Junkies Easter Adrenalin Fest
Thebe Exhibitions & Projects Group
15 October 2011 – 10 April 2012
Conceptualising and ground coverage of new extreme sports outdoor theatre
activation; Originally based in Durban: sourcing and initial communication with venue;
sourcing of public toilet facilities, grandstands, fencing, safety bollards, marquee tents,
security, car show & shine, refrigeration and generator power; Sale of sponsored areas
and exhibitor stands; Trips to Durban to meet with suppliers, venue and clientele.
Exhibitor database maintenance and support; Regular team status meetings; Show
movement up to Joburg 3 weeks prior to activation – sale of R100,000.00 space &
sponsorships; liaison between production crew; exhibitors & sponsors; general social
media updates; Onsite management of exhibitors and activation area’s.
Janine Smit / Rene Staack:-
Exhibition Management Services
Sales Executive
10 January – 31 August 2011
Sales of exhibition space and exhibition marketing medium in the trade sector. First
project: Watertec Africa: Water technology exhibition. Second project: behind the
scenes assistance and exhibition management for SAITEX & Africa’s Big 7; Responsible
for organising & managing the onsite charity initiative & disbursement to AMCARE
facility – company PR effort.
Tamasine Ramwell -
Thebe Exhibitions & Projects Group – Decorex SA Division
Sales Executive
11 November 2008 – 31 November 2010
Sales of exhibition space, and exhibition marketing medium. To acquire new business
from new companies, as well as maintain relationships with existing database. Keep
client database up to date and current. Client liaison, outbound sales and visits with
clients when necessary; Researching of appropriate clientele for the industry and the
exhibition integrity; Ambassador and representative of the company and its brand. Hall
manager on site, ensuring floor plan is correct as per stand specifications; CRM training
and knowledge of database management package. Assisted training for new sales
person, and sales coordinator.
Previous position:
Job Description:
Awards:
Reporting to:
Previous Company:
Position:
Dates:
Job Description:
Reporting to:
Previous Company:
Dates:
Contact:
Assignments:
Previous Company:
Dates:
Position:
Job Description:
Sales Coordinator
Coordination of the sales functions for the exhibition, reporting to the sales manager.
Central communication point between head office and 3 external sales reps; Ensuring
all contracts are captured onto Access database, and floor plans. Follow through to
accounts function; Client correspondence and mail shots via email. Hall Manager on
site ensuring floor plans are correct according to stand packages.
Certificate of excellence and trophy – year end 2009.
Angela Chatfield - /-
Document Output Solutions
Reception
May 2008 – September 2008
Front line reception and switchboard operator, coordinating sales orders, part time
consumable sales, driver and technician support.
Liezl Menzies
Temp Assignments
March 2008 – end April 2008
Angelique:-
Dalene:-
Service Counter – Leo Haese BMW
Reception – Security Warehouse
Reporting to:
Durban Motorcycle Centre
June 2006 – end February 2008
Marketing and Advertising Manager – Junior owner of company
Coordinating all marketing functions from newspaper and magazine advertising, to instore and outbound promotions, product launches, and dealership launch; Website
design and maintenance. As part owner of the business, I was the staff mediator.
Should any problems arise, I would act as mediator for staff to resolve issues. Also,
included in duties was part time workshop manager, overseeing job cards, and back
orders from suppliers; Customer care and service.
Keith Will – Senior business partner
Maternity Leave:
May 2003 - June 2006
Previous Company:
Dates:
Position:
Job Description:
Central Vehicle Tracking – Netstar
February 2000 – end May 2003
Sales Executive
Sale of Netstar tracking units to private sector, insurance industry and motor dealers.
Maintain relationships with existing clientele – ie: motor dealers and insurance brokers;
Collection and delivery of fitted vehicle, and hand over to client. Attain new business
and ensure sales process is followed through from beginning to end process. Customer
care and liaison
Kerry-Anne Meikle -
Reporting to:
Previous Company:
Dates:
Position:
Job Description:
Reporting to:
Subaru – Romic Motors
January 1999 – January 2000
Front line reception and general assistant
Front line reception and general office admin; Assisting in moving vehicles around the
show room, and relocating vehicles to and from the head office. Client liaison and
customer care.
Brendan Meinties
Previous Company:
Dates:
Position:
Bucco Canopies (Pty) Ltd
March 1998 – January 1999
Front line reception
Job Description:
Reporting to:
Front line reception and switchboard operator. Client liaison and sales assistance;
Typing up of quotations and ensuring clients receive them. General Office assistance
Anne Smit -
Personal Attributes: I am a very positive and confident person. I work well with people, and can also be left to
get the job done without supervision. I am hard working, and prepared to get my hands dirty. I love to read
and collect books, and am excellent at spelling and grammar, and take pride in being efficient and organised.
I have a love for events and exhibitions and can talk experiential shows all day long! All I want to do is build fun,
interactive, quality experiences for people who are looking for something exciting and different.
Privately, I enjoy spending time with my family. We are a very active and “outdoorsy” bunch, and we enjoy
working together on the renovation of our property which we have been working on since Noah arrived with
the Ark, or so it seems. My hubby and I are very proactive, and always on the look-out for new opportunities to
better ourselves and our family situation. My husband enjoys riding off-road motorcycles, and my personal
passion is live music.