Penelope Reilly (nee Privett- |-| www.linkedin.com/in/penelope-reilly
Career Summary
A passionate “Data Artist” with a keen eye for building informative, visually pleasing and interactive dashboards.
Comprehensive experience across many industries, including sports, telecommunication and government. Broad
knowledge of data visualisation and analysis, content design and facilitation, stakeholder engagement,
continuous improvement and process documentation.
Key Strengths
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Strong reporting and data visualization experience using Tableau Desktop and Server
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High level problem solving skills with outstanding attention to detail
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Strong ability to effectively engage with business stakeholders
Professional Experience
DATABOOK | Palo Alto, California, USA
May 2020
Data Visualisation Consultant
Databook is an AI-powered, customer intelligence platform based in Palo Alto, California. Databook combines
predictive intent data, real-time insights and time-saving productivity tools to improve selling performance
across the enterprise. Databook recently raised US$5M in seed funding
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Brought on as an independent consultant, I was asked by Databook to build Executive-versions of their
customer intelligence dashboards across three key visualisation platforms - Tableau, DataStudio and PowerBI
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Effectively managed client relationship remotely with Databook delivering the project on time and under
budget
AUSTRALIAN FOOTBALL LEAGUE | Melbourne, Victoria, Australia
February 2019-Current
Reporting Analyst
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January 2020-Current
Making large and/or complex data more accessible, understandable and usable by transforming, improving
and integrating data using Tableau
Achievements:
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Sole, independent, in house data visualisation expert with extensive, self-taught Tableau skills including
calculated fields, sets, parameters and dashboard actions
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Developed and rolled out suite of desktop and mobile optimised dashboards to be used by CEO and Executive
team to report on key metrics for each round of the AFLW, Marsh Community Series and AFL seasons
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Developed and rolled out dashboard containing Experian Mosaic data to be used by clubs to analyse and
segment their membership and prospect base
Membership Training Coordinator
February 2019-December 2019
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Delivery and management of Archtics and Tableau training for clubs and internal staff
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Assist with the management and development of Tableau dashboards for multiple departments
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Build and foster relationships across all clubs and provide troubleshooting support
Achievements:
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Developed and implemented a comprehensive, multi-stage Tableau training program for internal and
external users, including facilitator lead sessions, user guides containing AFL specific content, supporting
Tableau workbooks and online knowledge base
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Redesigned and added additional content to internal Archtics online training portal, including creating
process documentation and training videos allowing AFL to move to an online only training model for new
users
nbn | Gold Coast, Queensland, Australia
March 2013-November 2018
Learning Facilitator
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August 2016-November 2018
Delivery of training courses and ensuring successful training outcomes by delivering content in an engaging
and impactful way
Achievements:
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Lead outsourcing of Enquiries and Complaints training to external partner including creating training
material and accrediting external facilitators resulting in the successful launch of the new contact centre
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Devised and rolled out training for new customer relationship management system (Salesforce) which lead
to improved processes and system efficiency
Facilitation | Documentation | Quality
March 2013-August 2016
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Delivery of training courses and ensuring successful training outcomes by delivering content in an engaging
and impactful way
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Implement and manage contact centre quality framework
Achievements:
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Redesigned Induction program to increase role readiness for consultants based on “best fit” content
resulting in better training experience and faster speed to competency
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Redesigned and maintained new process documentation framework and templates to simplify and
standardise knowledge resources
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Redesigned call centre quality assessment framework to streamline processes and improve efficiency and
understanding
SERCO (FORMALLY EXCELIOR) | Gold Coast, Queensland, Australia
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SENIOR QUALITY ANALYST
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PRODUCT SUPPORT SPECIALIST
2010 -2011
CUSTOMER SERVICE REPRESENTATIVE
2009 -2010
HOUSING INDUSTRY ASSOCIATION | Australia
2007 - 2009
TRAINING COORDINATOR (Brisbane Regional Office)
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WORKSHOP PROJECT COORDINATOR (Canberra National Office)
2007
Education and Professional Development
Tableau | Tableau Desktop I & II
LIV Training | Cert IV Training & Assessment TAE40110
The University of Queensland | Bachelor of Applied Science (Wildlife Science)
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