Pee Jay Pernia

I am an experienced Social Media Manager with a solid background in managing and executing online content strategies. I previously worked part-time as a Social Media Manager, where I gained hands-on experience in content creation, brand communication, audience engagement, and performance analytics. My work involved managing social media accounts across platforms like Facebook, Instagram, Twitter, and TikTok. I developed a strong understanding of how to tailor content to fit the voice and audience of each platform, ensuring consistency in tone and visual identity.

During my part-time role, I was responsible for planning and scheduling posts using tools like Meta Business Suite, Buffer, and Later. I also monitored engagement, responded to comments and messages, and maintained a friendly but professional brand presence online. I collaborated with graphic designers and copywriters to create content that was both visually appealing and informative. In cases where I managed content creation myself, I used tools like Canva and CapCut to design posts and short-form videos.

Analytics was a key part of my job. I regularly tracked performance metrics such as reach, impressions, engagement rate, click-through rate, and follower growth. I generated weekly and monthly reports to help the business assess the effectiveness of our social media campaigns. These insights allowed me to tweak strategies for better results — for instance, adjusting posting times, experimenting with hashtags, or trying out different formats such as reels and carousels.

What sets me apart is my adaptability and creativity. I stay updated with current social media trends, algorithm changes, and viral content strategies. I’m comfortable working independently, but I also thrive in team environments where brainstorming and collaborative content planning are encouraged. I understand the importance of aligning social media efforts with broader marketing goals, such as brand awareness, lead generation, or customer engagement.

In addition to my practical experience, I continuously invest in learning. I’ve taken online courses on digital marketing and content strategy, and I regularly follow industry blogs and influencers to stay ahead. My communication skills, eye for detail, and strong sense of branding make me confident in my ability to grow and manage an effective social media presence for any organization.