PEDRO M HOFFMANN
Web Coordinator | Marketing Generalist
Linkedin: www.linkedin.com/in/pedromhoffmann
EXPERIENCE
Web Coordinator
ISSA | Chicago, IL (Remote)
May 2018 – Jan 2025
Managed targeted ad campaigns via Google Ad Manager.
Maintained and developed multiple WordPress sites, ensuring performance and brand consistency.
Built and customized pages using HTML, CSS, JavaScript, PHP, and page builders (Beaver Builder,
Avada, Elementor, WP Bakery).
Created lead generation/payment forms.
Designed assets for web and print.
Hosted webinars and edited video content for online courses.
Localized digital content and educational materials into Portuguese and Spanish.
Produced web analytics reports to inform strategy and optimize performance.
Latam Member Support
ISSA | Chicago, IL (Remote)
May 2018 – Jan 2025
Provided responsive support to LATAM members, addressing inquiries, resolving issues, and ensuring a
positive member experience.
Supported sales initiatives by assisting with lead follow-up, member onboarding, and regional outreach.
Represented the organization at industry trade shows and exhibitions, engaging with prospects and
promoting services.
Translated marketing materials, presentations, and communications between English, Spanish, and
Portuguese to support regional engagement and accessibility.
Marketing Assistant
APICS | Chicago, IL
Jun 2015 – May 2016
Designed digital materials for website communications.
Maintained and updated website content.
Assisted in the development of email marketing campaigns to promote initiatives and boost member
engagement.
Generated web analytics reports to track user behavior and support data-driven marketing decisions.
Administrative Assistant
Agência Mateada | Porto Alegre - Brazil
Mar 2013 – Ago 2013
Created graphic design assets for client campaigns across digital and print platforms.
Assisted in SEO tasks, including keyword research, on-page optimization, and performance tracking.
Supported the setup and management of paid ad campaigns on Google Ads and Facebook Ads,
optimizing for reach and ROI.
Sold digital marketing services to small and medium businesses, tailoring solutions to client needs.
Conducted cold calls to generate leads and set up discovery meetings.
Managed follow-ups with prospects and existing clients to nurture relationships and close sales.
Marketing Assistant
Opções Turismo | Porto Alegre - Brazil
Sep 2012 – Feb 2013
Designed marketing materials for print and digital channels, ensuring brand consistency and visual impact.
Executed targeted email campaigns to promote products, events, and promotions, improving engagement
and open rates.
Coordinated with external suppliers and vendors, managing quotes, timelines, and production quality.
Managed social media content and scheduling across platforms, increasing audience engagement and
brand visibility.
EDUCATION
Bachelor in Mass Communication - Specialization in Advertising
Universidade do Vale do Rio dos Sinos | São Leopoldo - Brazil
Jun 2008 - Dec 2014
Complementary Course - Sales Management
Universidade do Vale do Rio dos Sinos | São Leopoldo - Brazil
Jan 2013
Complementary Course - Customer Relationship Marketing
ESPM/RS - Brazil
Jul 2011
Complementary Course - Market Research
Universidade do Vale do Rio dos Sinos | São Leopoldo - Brazil
Nov 2010
