Pedro Henrique Gonçalves De Oliveira

I’m a Performance Marketing Specialist with over 10 years of hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.

Throughout my career, I’ve worked primarily in performance-driven agency environments, managing multiple client accounts simultaneously across a wide range of industries, including e-commerce, SaaS, B2B, local services, digital products, education, healthcare, and automotive.

I’m very comfortable working with both lead generation and revenue-focused campaigns, always prioritizing efficiency, scalability, and measurable business outcomes.

My approach combines strategy and execution. I start by deeply understanding the business, market, demand, competitors, and sales funnel, then translate that into a clear acquisition strategy. From there, I work hands-on building campaigns, researching keywords and audiences, testing ad creatives and messaging, managing bids and budgets, and continuously optimizing based on performance data.

I have strong experience with analytics and tracking, including Google Analytics (GA4), Google Tag Manager, Meta Pixel, conversion tracking, and attribution setup. I regularly analyze KPIs such as CPA, ROAS, CTR, CPC, conversion rate, and lead quality to identify optimization opportunities and guide decision-making.

I also prepare clear performance reports with insights and recommendations for clients and internal teams.

Beyond paid media, I have working experience with CRO, SEO fundamentals, email marketing automation, and data analysis, which gives me a full-funnel perspective and allows for better collaboration with content, design, and development teams.

I’m comfortable working remotely, collaborating across time zones, and managing deadlines independently.

I’m proactive, detail-oriented, and focused on delivering consistent performance improvements rather than vanity metrics.