Pedro da Silva Gusmão
Guaíba, Brazil
--linkedin.com/in/pedrogusmao/
pedrogusmao.digital
Summary:
I’m an Email Marketing Specialist with a background in Digital Marketing and Web Development.
Proficient in HTML, CSS, JavaScript, PHP, and other programming languages. Skilled in utilizing
Google web tools such as Google Analytics, GTM, and Search Console. I have worked with digital
marketing, marketing automation with drip e-mail/SMS campaigns and web development for more
than five years now, experience which has helped me to accomplish some important achievements
and to grow as a professional.
Professional Experience:
Jun 2021 – Present, Digital Marketing Operations and Infrastructure Analyst, TK Elevator, Guaíba –
Brazil.
Responsibilities and achievements:
• Implementation of Infobip (marketing automation platform), transporting customer data trough
API and creating dynamic flows (email, SMS and WhatsApp);
• Creation and management of multiple drip campaigns, integrated with segment lists of customers
and employees;
• Developing projects with my tech stack: HTML, CSS, Javascript, jQuery + frameworks, PHP and
others.
• Created dynamic flows, connecting trigger action on landing pages and others through webhooks,
API, Zapier and others.
• E-mail creation on HTML/CSS, using the best practices to make it readable in every platform.
Other experiences:
May 2019 – Present, Web and WordPress developer, ROCO Design Digital, Guaíba - Brazil.
Feb 2018 – May 2021, Digital Marketing Coordinator, 3POD Varejo, Porto Alegre - Brazil.
May 2017 – Feb 2018, Digital Marketing Analyst, One Imóveis de Luxo, Porto Alegre - Brazil.
Education:
B. Sc. in Advertising and Marketing, Instituto Metodista de Porto Alegre (IPA), 2015.
Postgraduate Degree in Digital Marketing Management, Uni Dom Bosco, 2018.
Skills:
Technical skills: HTML, CSS, JavaScript, PHP, MySQL, technical SEO, Google Analytics, GTM, Search
Console, Photoshop scripts and others.
Marketing skills: Zapier, Salesforce Trailhead, Klaviyo, Infobip, Eloqua, Marketo and Hubspot.
Soft skills: Collaboration, communication, problem-solving, creativity.
