EXPERIENCE
SENIOR LEAD OPTIMIZATION MARKETING MANAGER
04/2015 – present
Perform regular assessment of email performance and work with Marketing Ops team to implement A/B testings and Marcom team to develop content improvements
Work closely with Segment, Sales and Marketing ops teams to refine and improve the lead scoring strategy and lead management process,
Create, manage and optimize email lead acquisition campaigns that drive traffic and high quality leads to our direct sales teams
Build and manage campaign dashboard that shows key performance indicators
Develop integrated lead management programs – designed to drive new lead acquisition, building automation for lead nurturing, and ensuring lead follow-up
Develop highly customized and strategic lead nurturing plans for all high revenue leads; implement and monitor through Sales CRM
Monitor and analyze lead behavior to understand how our inbound marketing activity turns leads into customers, their buyers journey and continually refine the process to convert customers
LEAD PRODUCT MARKETING MANAGER
12/2011 – 02/2015
Provide Product support to Global Sourcing team for onboarding new suppliers and maintaining/enhancing existing contract vehicles
Develop compelling positioning and value proposition and selling tools
Product ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
Ten years or more in marketing or product management, product development or pricing with strong technology management, marketing or telecom
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities
Creates monthly reporting highlighting all results for the Neesley organization
Develops engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue
INDIA MARKETING MANAGER LEAD
06/2005 – 07/2011
Responsible for overall India marketing budget
Drives and monitors the result of awareness and demand generation activities in the region
Ensures continuous optimization of marketing activities through review and improvement of content and tactics
Responsible for achieving customer engagement KPI’s including leads
Ensures amplification of Autodesk marketing strategy through channel partners (MDF investments, training, etc.)
Actively engages cross-functionally within the APAC organization and with global brand and industry teams
Acts as single point of contact for aligning execution in India with brand objectives and industry business and positioning priorities
EDUCATION
Bachelor’s Degree in Marketing
oPORTO UNIVERSITY
SKILLS
Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications
Be product owner throughout the life cycle
Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
Provide continuing product surveillance and management of established product to attain financial objectives
Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
Develop business plans and product positioning in the marketplace
Provide readout to leadership level regarding products and plans as assigned
Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader
