Peace Effiong

Effiong Peace Social Media Marketing Nigeria - –- SOCIAL MEDIA MARKETING STRATEGIST| VIRTUAL ASSISTANT| CONTENT CREATOR| SOCIAL MEDIA MARKETING SUMMARY Results-driven Social Media Strategist with over 6 years of experience in developing and implementing innovative social media strategies to drive brand growth, engagement, and customer loyalty. Adept at leveraging analytics and market trends to optimize performance and achieve measurable results. KEY SKILLS ✔ Social Media Strategy ✔ Multi-Platform Management ✔ SEO & Hashtag Optimization ✔ Content Creation ✔ Advertising Campaigns ✔ Collaboration ✔ Analytics & Insights ✔ Community Management ✔ social Media Manager RELEVANT PROFESSIONAL EXPERIENCE Social Media Strategist - Hospitality Finder | Remote UK • Increased client inquiries by 40% through data-driven social media strategies designed to boost audience engagement and conversions. • Planned, created, and distributed on-brand content across platforms like Instagram, Facebook, and LinkedIn to amplify reach and impact. • Implemented effective paid advertising strategies that reduced cost-per-click by 30% while increasing high-quality website traffic. • Built community engagement through interactive campaigns, such as live Q&A sessions, polls, and contests tailored to audience preferences. • Partnered with influencers to enhance brand visibility and create authentic connections with target audiences. • Delivered comprehensive monthly analytics reports, providing actionable recommendations for continuous performance improvements. SOCIAL MEDIA MANAGER - Bis2Bis | Remote Brazil • Designed and implemented a comprehensive social media strategy that increased brand visibility by 35% and improved engagement metrics by 50% within one year. • Developed and maintained a detailed multi-platform content calendar to effectively support product launches, seasonal campaigns, and promotional events. • Analyzed campaign performance using tools like Google Analytics to optimize strategies, resulting in a 25% improvement in click-through rates. • Created engaging multimedia content, including animations, graphics, and videos, tailored to resonate with diverse target audiences. • Researched and incorporated emerging industry trends to ensure strategies remained innovative and aligned with market demands. • Coordinated with internal departments to align social media campaigns with broader business objectives and marketing goals. • Compiled monthly performance reports for stakeholders, offering actionable insights to drive ROI and future planning. CONTENT MARKETING SPECIALIST - First Solar| Remote US • Produced infographics, videos, and articles that significantly increased organic website traffic and strengthened the company’s online presence. • Conducted in-depth market research to understand audience trends, tailoring content strategies to meet evolving demands. • Optimized marketing campaigns with A/B testing, achieving a 15% increase in conversion rates and audience retention. • Worked closely with product teams to effectively showcase technical solutions via targeted social media content. • Provided regular performance insights and suggestions for improving engagement and campaign outcomes. • Strengthened relationships with clients by ensuring content consistently aligned with their branding and messaging goals. Digital Marketing Consultant - Urban Style Furniture | Remote | US • Developed and executed marketing initiatives that tripled sales during peak seasons through creative and targeted campaigns. • Designed visually captivating advertisements and social posts that bolstered brand loyalty and drove audience interaction. • Partnered with influencers to expand brand reach and generate authentic user-generated content, increasing overall exposure by 40%. • Conducted detailed competitor analyses to identify market gaps and capitalize on opportunities. • Presented actionable insights to stakeholders, ensuring strategies remained aligned with business goals. • Successfully launched seasonal campaigns that exceeded performance benchmarks and enhanced brand visibility. ADDITIONAL EXPERIENCE Community Engagement Manager- LearnSphere Academy | Remote/ Nigeria • Increased course enrollments by 45% in six months by leveraging targeted social media strategies and promotions. • Organized webinars and interactive live events, boosting audience participation by 50% and expanding community reach. • Maintained active engagement with the community by responding to inquiries and fostering meaningful conversations. • Designed and executed email campaigns that complemented social media initiatives, achieving a 35% improvement in click-through rates. • Introduced reusable content templates, reducing production time by 20% while maintaining quality. • Launched loyalty programs to reward active community members and build brand affinity. • Delivered growth and engagement reports, highlighting successes and areas for optimization. EDUCATION Degree, Credential Graduation 2025 Obafemi Awolowo University Osun State PORTFOLIO; https://drive.google.com/drive/folders/1AvofVdTQaOncdvsfba9SYriuAXXNm6zS