Payal Tyagi
Content Manager | B2B and B2C Writer | Content Marketing
- ·-· London, UK
As a content writer and marketer with a unique blend of over six years of experience across the Edtech,
FinTech, SaaS, iGaming and travel industries, I bring a proven track record of crafting compelling content
in all forms, driving engagement, and meeting business objectives for startups and big organisations.
With full authorisation to work in the UK, I am ready to contribute my adaptability and versatility to the
success of your marketing team.
LinkedIn: https://www.linkedin.com/in/payal-tyagi-cm1010/
Portfolio: https://traveltomuse.com/writing-portfolio/
Skills and Tools
Web Analytics · Client Engagement · Sales Presentations · SEO · Social Media Marketing · Content
Management Systems · Writing · Microsoft Office · Reporting · Proofreading · Project Management · AI ·
ML · Content Strategy · Proficient in English · Basic HTML Language · Story-telling · Content Marketing ·
Business communication · Problem-solving · Positive attitude · Creativity · Adaptability · Teamwork ·
Leadership · Deadline-oriented · Attention to detail· Email Marketing
Tools
Asana · Google Analytics · SEMrush · Ahrefs · Hubspot · Hootsuite · Google Search Console · Looker
Studio · WordPress · Canva · Trello · Figma · Google/Instagram/Facebook Ads · CapCut · SurfersSEO
Travel Writing and Volunteering Experience
After May 2023, I took a break from my full-time job for personal reasons, volunteered with Tinig UK,
learnt various advanced courses, upskilled in digital marketing, and travelled to multiple countries while
writing for my travel website, Travel To Muse, where I am also experimenting with new marketing
strategies.
Travel Writer
Traveltomuse.com
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October 2023-Present
London, UK
Researched and crafted engaging blog posts, how-to guides and articles capturing the essence of
diverse destinations and inspiring readers to explore new places.
Implemented effective digital marketing strategies, optimising articles with relevant keywords,
meta tags, headings, and images, resulting in an increase in organic traffic, user engagement,
and brand visibility.
Executed an A/B testing approach to refine social media content strategy and evaluated content
performance.
Collaborated with renowned travel and jewellery brands and created authentic digital content
for them on social media, attracting huge impressions.
Editorial Assistant
Tinig UK
June 2023-Oct 2023
(Volunteered)
London, UK
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Improved web traffic by analysing website data through Google Analytics, worked on SEO
strategies through Ahrefs and identified content gaps through competitive analysis.
Interviewed Philippino Food Entrepreneurs to celebrate their success and mark the launch of
Tinig’s first business event, “Voice and Visibility of British-Filipino Women in Business,” in
London. Based on the interviews, I published a series of articles. Here is the link.
Work Experience
Content Manager
Oddschecker - iGaming
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January 2022-May 2023
(Permanent)
Led content creation and curation for the leading sports betting and casino games platform,
driving brand visibility and user acquisition.
Collaborated with cross-functional teams to align content strategy with business goals.
Utilised SEO and content best practices to revamp CasinoSmash web content, resulting in a 40%
boost in organic search rankings and website traffic.
Managed a team of freelancers, providing guidance, briefs and feedback to ensure high-quality
content production.
Content Specialist
January 2021-December 2021
Mentionlytics - SaaS |Marketing Agency
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December 2019-November 2020
Hyderabad, India
Worked on theoretical and video content for the entrepreneurship course curriculum and
launched it for undergraduate college students via Skillioma’s cloud-based (SaaS) Learning
Management Systems (LMS).
Collaborated with the marketing team to create promotional campaigns that enhanced brand
awareness by 40%.
Partnered with the in-house design team to ensure synergy between images and copy for social
media and website, delivering a cohesive experience for the Skillioma brand.
Content Analyst
My Money Karma - FinTech
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London, UK
Created landing pages, web pages, and articles for the B2B and B2C target market, emphasising
the need for Mentionlytics’ AI and Machine learning-enabled social media monitoring tool and
motivating customers to take action.
Wrote case studies explaining how Mentionlytics helped its clients.
Interviewed the sales team and engineers to use their product expertise while writing content.
Created documentation to guide clients about the software and its new features.
Senior Content Writer
Skillioma - EdTech
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London, UK
May 2018-October 2019
Hyderabad, India
Developed and executed content marketing campaigns to promote financial literacy and
consumer education following the buyers’ persona, journey and in-house style guide.
Created high-quality content across multiple digital channels, including website, blog, email,
video scripts, and social media, to reach and engage the target audience.
Monitored industry trends and competitors’ activities to formulate content planning, strategise
editorial calendar and maintain a competitive edge.
Sales Support Officer
Insources Education Pty. Ltd
March 2016-July 2017
Australia
Business Development Manager
June 2011-January 2016
True Seed Realty, Rentech Designs, Askme.com
India
Education and Certifications
Hubspot
Google
Hubspot
upGrad.com
and MICA
Amity
University
D.A.V
College
Advanced SEO Certification
Google Analytics 4
Content Marketing | Copywriting
Postgraduate in Digital Marketing & Communications
Certified in ‘Growing Business with Facebook’, PPC, and ‘Google Ads and
Analytics’
M.B.A in Marketing
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Bachelor of Science Degree in Biotechnology
2008
2011
Key Achievements
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Helped improve Alexa
and Google rankings
and website CTR by 60%
in My Money Karma
through keyword
research and on-page
SEO.
Created successful
affiliate marketing
avenues for
Traveltomuse.com,
driving an additional
15% increase in revenue
within six months.
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Introduced Quora
marketing to Skillioma
and responded to nearly
five hundred question
threads, resulting in a
considerable spike in
web traffic. Link:
https://www.quora.com
/profile/Payal-Tyagi-69
Accomplished paid
partnership deals with
travel and jewellery
brands on
@traveltomuse Insta
page and generated
income.
References will be shared as required.
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Implemented content and
SEO strategies, increasing
revenue growth by 32% for
the Oddschecker UK Casino
website.
Implemented social media
marketing strategies to grow
Travel To Muse's social media
channels, resulting in a 55%
increase in organic followers
and brand visibility.
