Pavle Vlahović

Pavle Vlahović A seasoned marketing leader with 10+ years leading complex projects. About Me Experience Focus Shift Over a decade in strategic Transitioning into Project and brand and marketing roles. Product Management in IT. Certifications & Skills • Google Project Management Professional • Agile, Scrum, Risk Management • Tools: Asana, Trello, Gantt Brand Strategy - Defined long-term relations using Demand Chain Methodology. Positioned corporate brand for growth and strength. - Aligning brand image with mid-term business goals. Enhancing communication to convey core values efficiently. Graphic Standards & Brand Identity Brand Books Market Adaption Defined brand identities for Adapted Drive Cafe and G NIS and Jazak. Drive brands for new markets. Visual Consistency Strict application of graphic standards across platforms. Brand Audit Overview Network Size Geographic Reach Brand Presence 2 petrol station networks across multiple countries Operations in 4 countries with 400 stations total Consistent brand representation across all locations Event Management Expertise Large-Scale Events Small-Scale Events Engaged C-level executives and government representatives. Organized product launches, conferences, and team buildings. Led preparation and execution of over 200 diverse events. International Fairs & Brand Promotion Global Presence Brand Visibility Represent brands at over 20 international fairs. Promote corporate and customer brands internationally. Sustainability Reporting & Promotion Report Design Promotion Created Sustainable Organized multi-channel Development report promotion maximizing covering 12 of 17 UN goals. outreach. Transparency Accessible report to public and stakeholders. Access Full Report: https://www.nis.rs/wpcontent/uploads/2023/10/NIS-IOR-2022_ENG_-final-compressed1.pdf Sponsorships & Community Support Sports & Culture Science & Education Support for top Serbian Backing programs that sports clubs and cultural advance knowledge and festivals. learning. Corporate Campaign Highlights Campaign Theme Our Home is Serbia — national corporate branding, 2019. Channels Used • Out of Home in 8 cities, 110 faces • TVC aired 1,745 times on 8 channels • Online portals generating 4.5 million impressions • Print ads and PR releases Results & Reach Multichannel strategy ensured strong market penetration. TVC: https://focusedproduction.tv/portfolio/tvc-nis-nas-dom-je-srbija/ CSR ACTIVITIES Supporting companies CSR activities including: • Donations to minority groups • Support for children in need • Environmental cleaning RASTIŠA Additional project – with childhood friends we started „Rastiša“. Sustainable product in DIY category. Kit of recycled materials made for inhouse growth of spice herbs. https://www.blic.rs/slobodno-vreme/trojica-zrenjaninaca-u-garazi-prave- cudo-zbog-njihovog-izuma-svi-hoce-u-bastovane/8zve7hx Thank You!