Pavle "Pav" Petrovic

Pavle Petrovic Creative Strategist & Operations/Project Manager Belgrade-- Industries I worked in: • Search Arbitrage • DTC (VSL and UGC) • Media & Entertainment Tool Proficiencies: • • • • • ClickFlare Monday.com / Trello / ClickUp Slack DaVinci Resolve / Photoshop FB Ads Manager • Detailed Experience: As a Creative Strategy Lead & Operations/Project Manager, I started as an assistant for the last 2 years of 9 for a media company over Upwork. Later I transitioned into a full creative strategist & operations/ project manager, mainly in the DTC (direct-to-consumer) space. I worked for NetB for 7 months with VSLs and then 8 months for the Miracle Brace LLC in the US, where we concentrated on DTC video ads to sell our medical brace. Finally, I worked for nearly a year as a Creative Strategy Lead and Operations Manager for DzO Media GmbH in Germany, doing Search Arbitrage. • Video Editor (3 years of experience): I started as a YouTube video editor on a political campaign some 3+ years ago, I quickly transitioned into social media ads in the DTC space. My first position was creating VSLs for YouTube and Rumble, learning from Peter Kell and other experts' courses in the field. I did both manual and AI VSLs, but later only manual due to editing limitations. Later I started doing VSLs and UGC Ads for Facebook and Search Arb. I have 3+ years of experience as an ads video editor. Work Experience Creative Strategist & Operations Manager DzO Media GmbH-Home Office January 2024 to Present Selecting topics and writing briefs for editors, leading a team of creatives, onboarding media buyers, managing Monday.com, and assisting in managing the day-to-day operations of an affiliate marketing company specializing in Search Arbitrage. Copywriter Various Contract Positions-Remote 2013 to Present 12 years of part-time writing experience writing: landing pages, sales scripts, articles, social media posts, and email copy for clients in the US, Europe, and Asia. Chief Marketing Officer The Miracle Brace, LLC-Remote June 2023 to December 2023 Led all marketing initiatives in the B2B and B2C campaigns, which included video ad creation and running over Google/Meta Ads, email marketing, SMM, SEM, and usage of other channels to grow the company's outreach. Creative Strategist, Project Manager and Video Editor NetB-Werk van thuis December 2022 to June 2023 I wrote sales scripts, did video editing, and managed all of the projects regarding the creation of VSLs (video sales letters) for a start-up in the industry, NetB. I worked closely with the CEO in crafting the perfect deliverables to attract and attain the interest of our customers through good video ads. These were for: YouTube, TikTok, Instagram, and Rumble. Design Project Manager Merch Monster-Remote September 2022 to October 2022 Part-time assisted in sales and customer/vendor communication over phone/email, worked on design proof quality assurance, and helped manage Monday boards and one freelance designer. Administrator / Project Manager US Politician-Remote February 2021 to September 2022 Part-time work on a privately funded political campaign, the person in question was the Democratic candidate for the Governor of the US state of Oregon. I created the website for promotion and donations, wrote copy, did social media posting, list management and creation, emailing, daily calls with the Governor, and similar admin tasks. Project Manager Reveel Entertainment-Remote January 2021 to February 2021 Planned, set-up project management tool (BaseCamp was the choice), developed the best project to task/ sub-task flow, wrote Guidelines/created trackers in Google Docs/Sheets, set-up communication system and led teams in development, design, marketing, video and writing sections. Content Brief Creator/Editor Client over Upwork-Remote December 2020 to January 2021 Planned, prepared, researched and wrote content (article) briefs for writers on the front-end, and did editing/proofreading on the back-end Senior Data Entry and Research Specialist Enterprise Client over Upwork-Remote October 2018 to December 2020 In the last 2 years, I mostly worked on team-lead roles; managing teams for specific job work events, answering email queries, doing prep and assignment work, being the point-of-contact over chat for work-related questions, doing mentorship for new team members, managing documents in Google Docs, preparing reports, urgent product fixes etc. During this period, I was a Top Talent once (in the top 5% of my project). Data Entry and Research Specialist Enterprise Client over Upwork-Remote October 2013 to October 2018 A large project by a well known US company, I've started as a localization specialist but soon after moved to work on sports and technical fields of the database. Responsibilities included adding, removing, replacing -- i.e. expanding and maintaining correctness -- of specific data on topics in a large database (range in 100s of millions of topics). Team communication, deadlines, responsibility, reliability, hard work were paramount to the success here. During this period, I was worker of the year 2 times. Education Environmental Engineer R&T College - Belgrade, RS 2012 to Present diploma Secondary/high school in Belgrade - Belgrade, RS 2006 Skills • Content Creation • Content Management • Digital marketing • Project management • Project Management Software • Proofreading • Data entry • Writing Skills • Creative writing • Basecamp • Copywriting • Time management • Google Docs • Video Production • Video Editing Languages • English - Fluent • Serbo-Croatian - Fluent Assessments Working with MS Word documents — Proficient February 2022 Knowledge of various Microsoft Word features, functions, and techniques Full results: Proficient Spreadsheets with Microsoft Excel — Proficient October 2021 Knowledge of various Microsoft Excel features, functions, and formulas Full results: Proficient Proofreading — Proficient July 2021 Finding and correcting errors in written texts Full results: Proficient Filing & organization — Proficient February 2022 Arranging and managing information or materials using a set of rules Full results: Proficient Project timeline management — Proficient February 2022 Prioritizing and allocating time to effectively achieve project deliverables Full results: Proficient Social media — Proficient December 2023 Knowledge of social media techniques and analytics interpretation Full results: Proficient Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field. Publications The Return of Ferion - The Forgotten Kingdom https://www.europebookstore.com/products/the-return-of-ferion-the-forgotten-kingdom-pavle-petrovic/ November 2023 Traditionally published fantasy fiction book, first part in a series. WaitUp Article Online https://waitup.com/technology/how-would-you-solve-traffic-congestion-billionare-in-la-might-have-asolution September 2016