Name:
Email:
Linkedin :
Paulo Alexandre-https://www.linkedin.com/in/pauloalex001/
Profile
Paulo is an entrepreneur hands on, with several years of experience.
Served in leadership positions on global corporations(Unisys, Oracle, Sofware AG) as well
on multiple mobile and digital marketing startup's as a CEO.
Specialties:
CEO
Product Manager on Apps & SaaS
Business Strategy
Digital Marketing based on Performance
Sales Manager
Open to new challenges
Some examples of positions that can be a good fit :
CEO
Co-Founder
Product Manager
Digital Marketing Manager
Grow Hacker
Sales
On the Mobile Industry, he has a proven record of success in :
Creating and Launching new products(Apps & SaaS)
Launching new Markets
Winning Market Share
Exceeding Revenue and Sales goals
Accomplishments :
Created two start-up's on Mobile and Digital Marketing.
Raised funding from Venture Capital.
Several Products/Apps won international recognition's by Apple.
Won awards as best mobile campaign of the year.
One of the start-ups was recognized,as the most innovating company of the year.
Created products that had more than 25 millions downloads on the app store and
some of them were number 1 position on the rankings in more than 80 countries for
more then 12 months.
PROFESSIONAL EXPERIENCE
1. MBS, Mobile Advertising
HEAD of SEM & SOCIAL
February 2017 – July 2017
2. DIGITAL-MINDS S.A
CEO & FOUNDER
October 2007 – December 2016
Since 2007 until 2016, has created Mobile Marketing Campaigns & Apps for small and
large companies like :
Coca-Cola
Vodafone
Microsoft
McDonalds
Kraft Foods
Grants
Carolan
Optimus
RockinRio
Responsibilities:
Strategy – Plan, develop, implement strategies for generating revenues. Lead the
development of new products and services as a Product Manager, that leveraged
the core business to mobile consumer segment.
Marketing – Improved consumer awareness and perception through an appropriate
marketing mix building on the company’s activities in online/direct marketing
performance based campaigns.
Operations – Oversee company operations to insure service, quality, efficiency and
management of resources. Approved company procedures, policies.
Financial – Know how to drive variables to improve overall financial performance
and operating inefficiencies and know how to communicate that performance to
investors.
Accomplishments :
Raise funding from Venture Capital.
Built products/apps that have won international recognition by Apple in 2012.
Won the award for the best mobile app campaign in 2012 by SAPO.PT
Created Apps that had more than 25 millions downloads on the app store.
Several Number #1 positions on the app store rankings in more then 80 countries.
25 million of app downloads without spending a single dollar in Advertising.
3. DIGITAL-MINDS S.A
PRODUCT MANAGER
October 2007 – November 2016
Responsibilities:
Products ownership
Bringing online products(Apps & SaaS) to worldwide markets.
Developed innovative products roadmaps.
Created user interactions
Managed offshore teams of engineering & design
Created detailed specifications from high level ideas
Created and prioritize the product backlog
Managed a development process using agile frameworks
Collected customer feedback and build suggested improvements into the products
Skills :
Familiarity with software development tools
Ability to understand technology discussions in the context of a service oriented
architecture and a modern UI tech stack - ability to create detailed specifications
from high-level design ideas.
Accomplishments :
Millions of Leads, Installations, Downloads
4. DIGITAL-MINDS S.A
SEM, PPC MANGER - GOOGLE CERTIFIED
March 2011 – October 2016
Responsibilities :
Managed Google Adwords, Bing Campaigns and Facebook Ads on several vertical sectors
with monthly budgets from $300 up to $50 000.
Accomplishments :
Millions of impressions and clicks to landing pages that generated thousands of actions
(Leads, Sales, Installations, Downloads)
Certifications :
Google AdWords Fundamentals Certification
Google Adwords Search Advertising
Google Mobile Advertising Certification
Google AdWords Display Advanced Certification
Google Analytics Certification
Microsoft Bing Ads Certification
5. DIGITAL-MINDS S.A
BUSINESS DEVELOPMENT
October 2007 – August 2016
Responsibilities :
Selling high quality Online products to companies and end users from United Sates,
Canada, Europe and Latin America on different business models.
Specialties :
Business development
Sales Management
Media Seller
Strategy
Planning
Budgeting
Forecasting
Negotiation
Accomplishments :
Build a network of clients willing to buy Digital-Minds products and services.
Sold thousands of mobile marketing campaigns to dozens of customers worldwide.
Increased the revenues of the company
Increased the total number of clients
4. MOBILESOFTSYSTEMS
CEO & Founder
May 2004 – October 2007
MSS was a tech start-up with a core business based on SMS Premium & mVAS services
for Telecoms and Mobile end users.
Offered a spectrum of products and services that included :
Premium SMS Services
Mobile Subscription Services
Premium SMS Gateway(MO, MT's)
Bulk SMS
Mobile to TV Voting
Mobile Java Games
Mobile Content Portals
Responsibilities:
CEO
Product Manager
Marketing Manager.
Project Manager
Sales Manager
Business Development
Lead all Verb’ s operational systems and processes, including:
Leadership & Mentorship
Product Manager
Productivity
Technology Ops
Human Resources
Financial Oversight
Accomplishments :
Create new Platforms for distribution of mobile contents using several channels like
SMS,WAP.
Consistent revenue growth.
Launch of innovative services & products driving Premium SMS business to
Marketing Agencies.
Sold and developed hundred of mobile campaigns using SMS, IVR, J2ME Games.
Developing & maintaining Partner relationships.
5. SOFTWARE AG CORPORATION
Regional Manager of technical support
May 2003 – May 2004
Founded in 1969, Software AG is an enterprise software company with over 10,000
enterprise customers in over 70 countries. The company is the second largest software
vendor in Germany, the seventh largest in Europe and among the top 25 globally. Software
AG has more than 4,300 employees and had revenues of €873 million in 2016.
Responsibilities:
Lead a Technical Team to support a line of customized products(High End Databases) to
VIP Clients on Media and Banking Sectors.
Telefónica
RTP
CGD
BES
EDP
PT
6. UNISYS CORPORATION
Project Manager
April 2000– April 2004
Unisys Corporation is an American global information technology company based on the
USA, with more than 30,000 employees serving clients around the world on the
government, financial services and commercial markets.
Responsibilities:
Project Manager and Software Developer on VoiceMail & SMS projects for the Telecom
Sector with clients like :
Telefónica
PT
ONI
Optimus
7. ORACLE CORPORATION
Database Expert
January 1999 – March 2000
The Oracle Corporation is an American global computer technology corporation,
headquarters in Redwood City, California.With more than 420,000 customers and
deployments in more than 145 countries.
Responsibilities:
Training of Oracle Clients on Telecom and Banking sectors.
Development and support of new services based on Oracle products.
8. MINISTRY OF EDUCATION
Teacher - Programming Languages (C, C++, VB)
September 1996 – December 1999
EDUCATION
1992 - 1995 incomplete degree on Software Engineering – University Autónoma
CERTIFICATIONS :
Google AdWords Fundamentals Certification
Google Adwords Search Advertising
Google Mobile Advertising Certification
Google AdWords Display Advanced Certification
Google Analytics Certification
Microsoft Bing Ads Certification
CONTACTS :
Name:
Paulo Alexandre
Linkedin : https://www.linkedin.com/in/pauloalex001/
Email:
Skype:
Mobile:
-paulo.alexandre.online
-
Address : Rua de Tomar nº37, 1ºD, Porta 4
Postcode:- Leiria
Country:
Portugal
