Paulo Henrique Rosa

Paid Media Specialist with solid experience in both brand growth (branding campaigns) and performance marketing (lead generation and sales) across digital channels.

Currently working as a Media Coordinator at BAKERY, with previous experience at major advertising agencies such as Africa and WMcCann, where I led and supported large-scale brand awareness and positioning campaigns.

I also bring strong performance-driven experience from House Performance and Agência Kings, focusing on ROI, lead generation, and sales growth.

Data-driven, analytical, and results-oriented professional with strong expertise in budget allocation, campaign optimization, and strategic reporting. I combine brand-building vision with performance efficiency to drive sustainable growth.