Digital Marke ng Specialist
P E RSO NA L INFO R M AT IO N
‣ Place and date of birth: Mexico, CDMX, June 29th, 1988
‣ Phone: -
‣ Email:-P RO F IL E
Digital marketing professional with ten years of experience in the implementation of marketing
campaigns and strategies. Specialized in content marketing, SEO and SEM optimization. My
goal is to apply my knowledge to drive projects that contribute positively to society, generating
measurable results and lasting impact.
WORK E XP E R IE N C E
2019 - Currently — Letras Laetas | Digital Marke ng Manager
‣ Development and execution of digital marketing campaigns (SEO, SEM, Social Media).
‣ Outstanding achievement: I developed Grandermex's website, created content to position it
on the first page with the most relevant terms of their products, coordinated the
implementation of a SEM campaign that is currently the main channel for generating leads
for the company.
2018 - 2019 — Cuadrangular | SEO Specialist
‣ Online brand reputation management for politicians and private industry.
‣ Outstanding achievement: Through SEO, digital media PR and an influencer campaign, we
positioned positive content about the Cicatricure and Genomma Lab brands on the first
page of Google and the first results on YouTube.
2016 - 2017 — Klein und Gross | SEO Specialist
‣ Wordpress based website development and SEO management for various brands.
‣ Outstanding achievement: I made the presentations that won the SEO account for L'Oréal. I
defined the strategy in conjunction with their internal marketing department and led the
SEO implementation for Khiel's, Lancôme, La Roche Possay and Vichy brands.
2014 - 2015 — ABC Digital | Social Media Manager
‣ Content writing for blogs and social media management.
‣ Outstanding achievement: I wrote content related to the agency's digital marketing services,
which earned top positions in search engines.
2008 - 2013 — Ins tute of Engineering, UNAM | Scholarship Holder
‣ Social service and bachelors thesis.
‣ Outstanding achievement: I participated in the creation of the RST Spanish Treebank, the
first linguistic corpus labeled with the Rhetorical Structure Theory. I also did the proofreading
of a book on Natural Language Processing.
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Paulina Isabel de la Vega Aguado
‣ Master's Degree in Marketing and Advertising (2020 - 2023)
Universidad Iberoamericana, Mexico City.
‣ Bachelor's Degree in Hispanic Language and Literature (2008 - 2013)
Universidad Nacional Autónoma de México, Mexico City
OT H E R ST U D IES
‣ Seminar of Introduction to the World of Books and Periodicals. Juan Grijalbo XXXIII
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Scholarship — Organizer: CANIEM, Sponsor: Penguin Random House Mexico | October
20-26, 2024, Cocoyoc, Morelos | Diploma.
Project Management — Coursera | Oct. 2022 | Credential: S66LA2GY9Q3M.
Digital Marketing — Google Actívate | Nov. 2020 | Certificate: R7ADMBFEB.
Introduction to HTML — Coursera | Oct. 2020 | Credential: VKPZA7CH6UQA.
Fundamentals of Graphic Design — Coursera | Aug. 2020 | Credential: QECM2DFNWAJ7.
Advanced CSS and responsive design — Coursera | Aug. 2020 | Credential:
X575UU9KAG8Q.
Creative writing workshop — Universidad del Claustro de Sor Juana | 2016 | Certificate.
Diploma in literature in indigenous languages — SOGEM | 2008 | Diploma.
Diploma in mathematics — CONAMAT | 2005 | Diploma.
SKILLS
‣ Leadership.
‣ Creative writing.
‣ Project management.
‣ Digital marketing, SEO, SEM, Social Media.
‣ HTML, CSS, WordPress, responsive web design.
‣ Photo editing (Photoshop), audio (Audition) and video (Final Cut).
LANGUAGES
‣ Spanish — Native.
‣ English — Advanced.
‣ French — Basic.
P U BL IC AT IO NS
‣ Espelustrófico, book of short stories (December 2022).
‣ Letras Laetas, digital marketing blog (2013 - Present).
‣ Nexos Magazine, occasional music collaborations.
Updated October 2024.
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