Paula Richardson

PAULA RICHARDSON Startup Founder EDUCATION Duke University Digital Marketing Program 2022 - 2023 Digital Marketing Certifications in Email, Social Media, Content, Mobile, SEO and Web Analytics. Laney College Associate of Science Associate of Arts: Language Arts in l English Associate of Arts: Humanities 2013 - 2015 SKILLS Technical Proficiency Operating Systems (Windows and MacOS) Google Analytics, Google Ads, Meta Ads, SendGrid, and CRM Platforms (e.g., Trello, Monday.com) Microsoft Office Suite (Word, Excel, PowerPoint), Keynote, Wix Canva, and Adobe Photoshop Digital Marketing Expertise: Certified in Email, Social Media, Content, Mobile, SEO, and Web Analytics Social Media Management: Platforms: Facebook, Instagram, LinkedIn, YouTube, Snapchat, Pinterest ABOUT ME Customer-focused professional with proven experience in client relations, problem-solving, and marketing. Skilled at delivering exceptional service, managing communications, and implementing marketing strategies to enhance engagement and brand visibility. Highly organized, adaptable, and motivated to contribute effectively to a dynamic team. WORK EXPERIENCE Wardrobe Reboot Int. - Stockholm Startup Founder & Product Lead - currently on pause Launched and managed a full-service online business, overseeing operations, marketing, and client relations. Developed and executed holistic business strategies. Led product development and optimized workflows for website presentation. Crafted marketing and sales strategies, enhancing financial planning and analysis. Designed mood boards, managed photo shoots, and organized studio operations. Oversaw product shipments and appointment scheduling to maintain operational efficiency Potentialpark - Contract October 2024 Employer Branding Researcher Participated in Potentialpark’s annual study, focusing onthe analysis of career websites and digital recruitment channels. Worked collaboratively with an international team to assess employer branding strategies and deliver actionable insights to enhance online engagement between organizations and job seekers. LOOP Tech Company - Stockholm LANGUAGES 2022 - 2022 BUSINESS DEVELOPMENT/MARKETING - INTERN AMERICAN ENGLISH Managed CRM platforms (e.g., Monday.com) and utilized tools like Google Analytics, Google Ads, and Meta Ads. Created bi-weekly newsletters and managed the company’s social media presence. Conducted website content revisions and edited client presentation slides. Organized projects using Trello and executed email campaigns via SendGrid. INTERESTS I love exploring the world and learning from new experiences-travel is one of my biggest passions. I’m also drawn to arts and culture, which always inspire me in different ways. Giving back is important to me, so I enjoy volunteering for causes that matter. And above all, I value spending time with close friends and nurturing the relationships that make life joyful. RETAIL VISUAL STYLIST MACY'S DEPARTMENT STORE 2014 - 2016 － WALNUT CREEK, CA Handling samples from international vendors Managing diverse requests linked to major business campaigns Cultivating relationships with key individuals Adapting to unexpected events during daily operations Staying updated via the company's press releases Communicating effectively with various contacts Methodical in creating daily to-do lists post-morning meetings and prioritizing tasks Regular duties involved gathering clothing samples, organizing them for different departments, distributing content from vendors and marketers to internal staff, and aiding in event and campaign coordination Proficient in Operating Systems (Windows and MacOS) REFERENCES UPON REQUEST Operations Manager Old Navy 2009 - 2010 － San Leandro, CA Directed daily store operations, including inventory audits, payroll reviews, and staff training. Enhanced product labeling and organized inventory for improved accessibility. Curated newsletters, managed procurement, and coordinated holiday initiatives. Conducted shipment audits and developed product displays across departments. Buyer for Escada 2006 - 2008 Neiman Marcus - Walnut Creek, CA . Managed daily operations for the Escada brand, including inventory and seasonal collection planning. Traveled bi-annually to New York to assess and select collections. Organized special preview events for customers to showcase upcoming collections.