Paula Richardson

PAULA RICHARDSON Marketing & Social Media • Content + Operations • Startup Founder • Stockholm (Remote/Hybrid) Professional Summary Hands-on marketing and operations professional with a founder’s mindset and strong execution skills. Experienced in building and running an e-commerce brand end-to-end, supporting a tech startup’s marketing efforts, and conducting employer branding research. Comfortable owning workflows, creating content across channels, and keeping projects moving in fast-paced environments. Core Skills • • • • Organic social content (IG/Facebook), caption writing, content calendars, community engagement Email marketing & newsletters (SendGrid), basic SEO fundamentals, analytics and reporting Content + asset organization, brand consistency, proofreading and QA Tools: Canva, Adobe Photoshop, Wix, Google Analytics, Meta Ads, Google Ads, Trello, Monday.com, Microsoft Office Professional Experience Wardrobe Reboot Int. (Stockholm / Remote) — Startup Founder & Product Lead (2023–Present; currently on pause) • Built and managed an end-to-end e-commerce business: product sourcing, listings, site presentation, customer communication, and order fulfillment • Created brand content, product copy, and visual assets; planned and published organic social posts to support awareness and sales • Executed email and social campaigns; tested messaging and formats and used performance learnings to refine future content • Organized workflows using Trello/CRM tools to track priorities, timelines, and production tasks Potentialpark (Contract / Remote) — Employer Branding Researcher (Oct 2024) • Contributed to a global employer branding study by evaluating career sites and digital recruitment channels • Analyzed online engagement and candidate experience patterns; delivered structured findings within deadlines • Collaborated with an international team in a distributed workflow environment LOOP Tech Company (Stockholm / Remote-Hybrid) — Business Development & Marketing Intern (2022) • Supported CRM and lead pipeline organization; coordinated follow-ups and basic reporting • Created bi-weekly newsletters and assisted with social content and website updates • Edited client-facing decks and supported campaign execution using Trello and SendGrid Editorial / Administrative Assistant (Freelance) — Private Client (Author) (2023–Present) • Transcribe, edit, and format documents with high accuracy; manage revisions and written correspondence • Maintain confidentiality and support an efficient creative workflow through consistent admin support • Contributed to a manuscript published on Amazon (Jan 2025) Education Duke University — Digital Marketing Program (Online) -) Certifications: Email Marketing, Social Media, Content Marketing, Mobile, SEO, Web Analytics Laney College — Associate Degrees -) A.S.; A.A. Language Arts (English); A.A. Humanities Languages English (Native) • Swedish (Basic)