PAULA MAE SALVIDAR
SEO Outreach Executive
LINKS
LinkedIn, Upwork, Portfolio
CAREER BACKGROUND
Outreach Specialist, Common Ninja ...................................................................... Jan 2025 — Nov 2025
• Prospecting and outreach to identify high-value collaboration and link opportunities
• Influencer and affiliate outreach across YouTube, Instagram, and TikTok to support brand visibility and partnerships
• Community management — actively respond to questions related to widgets and plugins, and engage in relevant communities
(Reddit, Quora, Shopify forums) to build awareness and trust
• Contribute to strategy ideation for outreach, partnerships, and content initiatives
• Write guest articles for guest post placements to support authority building and organic growth
Growth Marketing Outreach Specialist, BairesDev ................................................... Apr 2025 — Oct 2025
• Prospecting and outreach initiatives to identify high-value partnerships and link opportunities
• Created and optimized highly targeted and personalised email outreach campaigns aligned with BairesDev’s growth goals
• Secured oragnic, high-quality backlinks to resource pages, blogs, and key landing pages to support SEO growth
• Built and nurtured long-term relationships with prospects, webmasters, and site owners to increase placement success and future
collaboration opportunities
• Collaborated cross-functionally with the team for status updates, planning, and strategy ideation
Junior SEO Specialist, WebLife
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Apr 2024 — Feb 2025
Optimized on-page SEO, including meta titles, meta descriptions and image alt tags
Conducted keyword research to guide content planning and improve organic visibility
Identified and resolved duplicate content issues to improve crawlability and search accuracy
Performed comprehensive SEO audits to highlight insights and prioritize opportunities
Conducted competitor backlink analysis to support link acquisition strategy
Executed link-building activities to improve rankings and organic search performance
SEO Outreach Executive, Position Digital .............................................................. Nov 2021 — Aug 2024
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Led prospecting and outreach initiatives using a variety of link-building strategies
Wrote and executed effective outreach campaigns tailored to each client’s goals
Secured relevant monthly backlinks across resource pages, blogs, and niche-specific sites
Collaborated with the content and tech teams during brainstorming and strategy sessions
Performed competitor backlink analysis to discover new placement opportunities
Wrote ego-bait content, guest post articles, and link-insertion paragraphs to support outreach success
Uploaded and optimized articles directly on client websites (WordPress and other CMS platforms)
Trained and mentored Junior Outreach Specialists to support team performance and consistency
Researched new link opportunities using the latest search techniques and tools
Stayed up to date with SEO trends, link-building practices, and Google guidelines
SEO Link Building Specialist, SEO Shark ............................................................... Sept 2017 — Aug 2022
• Evaluated and analyzed websites to identify areas for improvement and link acquisition potential
• Worked with the tech team to resolve website issues
• Conducted link-building initiatives by researching and contacting prospects for guest posts and collaboration opportunities
• Monitored backlink status and verified whether links are indexed by Google to ensure effectiveness and impact
• Wrote articles for blog content and article submission sites as part of ongoing link-building campaigns
• Coordinated with writers for content requirements and ensure all articles are original, plagiarism-free, and not duplicated across
placements
EDUCATION & TRAINING
BICOL UNIVERSITY
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2013 — 2017
Bachelor of Science Degree in Computer Science
• Graduated Summer 2017
• Completed thesis entitled, "Mobile Quiz Checker"
• OJT at the Department of Labor and Employment Region V
• Passed the Civil Service (Professional) Exam last 2016
PROFILE
An SEO Outreach Executive with a wealth of experience in various areas. My expertise lies in developing effective outreach
marketing campaigns, conducting competitor backlink analysis, maximizing website traffic potential, and implementing white
hat link- building tactics along with content writing strategies to enhance site optimization and backlink profile. With a keen
eye for detail and a results-driven mindset, I am dedicated to achieving the best growth for clients.
SPECIALIZATIONS
Link Building and Outreach
Keyword Research
Content Writing
Comprehensive Site Audits
Competitor Backlink Analysis
On Page Optimization
