Paula Criselda S. Cabildo
PR Marketing Manager/Social Media Manager/Digital
Marketing Manager/Beauty & Fashion Blogger/Freelance
Writer/
11 Martin Pauza St. Project 4, QC, Philippines
--www.paulapinkikaysworld.com
EMPLOYMENT HISTORY
FXPRIMUS
Community. Manager
June 15, 2020-Current
• Lead initiatives to engage with potential partners to build new business for the company via Social Media
• Identify partnership opportunities and develop new strategic relationships
• Stay connected and engaged with the relevant communities available on social media
to research trends
• Conduct market studies and competitor analysis
• Drive the brand’s unique proposition and narrative throughout the relevant digital
community
• Plan and supervise social media strategies and closed group marketing and live
events
• Monitor trends and landscape of the industry and translating the feedback into
actionable plans
Fullerton Markets International Limited
Digital Marketing and Public Relations Executive
Dec 19, 2016-April 30, 2020
• Developing PR strategies in forex/financial industry
• Write content on hot topics at an ‘as and when’ basis
• Liaising with, and answering enquiries from media, individuals and other organizations,
often via any channels
• Researching, writing and distributing press releases to targeted media
• Handling media relations & community outreach projects
• Collating and analyzing media coverage
• Preparing and supervising the production of publicity materials i.e. videos, multimedia
programs
• Organizing events including press conferences, exhibitions, meet-ups and press tours.
Managing and updating information while engaging with users on social media sites
such as but not limited to Youtube, Instagram, Facebook & LinkedIn
• Sourcing and managing speaking and sponsorship opportunities
•Timely social media and website updates
•Utilizing social media like Facebook, LinkedIn, Instagram and Twitter for brand awareness
The Rusty Marquee
Social Media Manager
Aug 2018-Current
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•
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Managing social media accounts including Facebook, Instagram, Twitter and Pinterest
Writing blog posts and uploading on Shopify
After sales email support
Asian TV Channel
Contributor
July 2017-July 2018
•
Writing content related to beauty and fashion
When In Manila
Intern Batch 3-Writing Team
July 2017-Jan 2018
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Covering events
Doing food and product reviews
Article writing
Paulapinkikaysworld.com
Blog owner/writer
Jan 2007 - Current
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Doing reviews for beauty, fashion, lifestyle, food and travel
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Attending product and brand launching
•
Article writing, SEO writing, news writing and social media management
OPC Business Support (FX Primus)
Relationship Manager
Jul 2013 - Jun 2016
•Serve as the day-to-day relationship manager for clients
•Lead mining and conversion of leads into sales
•Keep great ongoing relationships with current clients and look for ways to have a bigger book of business
•Hit/exceed monthly quota
•After-sales call
Branders.com
Account Manager
Jan 2011 - Jan 2013
•Deliver a great customer experience to clients that start from order placement until the
items are received from their end
•Pay attention to important details like logo and company branding that needs to be imprinted on the items
•Coordinate with the production team to make sure that orders are being processed
•Payment processing over the phone
•Make sure that items are delivered in good condition and on time
•Hit/exceed monthly quota
•After-sales call
Convergys
Customer Support/Credit Coordinator
Jan 2009 - Jan 2011
•First line of support for cable subscribers and helps in activation and trouble shooting of
cable boxes
•Offers payment options for credit card holders and payment processing over the phone
Neprhro Systems Dialysis Groups, Mandaluyong
Hemodialysis Nurse
Jan 2007 - Aug 2007
*Performing hemodialysis nurse duties including obtaining of pre and post dialysis weight
*priming of machines
*cannulation of AV grafts and AV fistula
*initiation of treatments for patients with intrajugular, subclavian, femoral and perm cut access
*obtaining a blood specimen for monthly laboratory panel
Machines and Equipment handled:
Hemodialysis machine, oxygen, E.C.G, suction machine, nebulizer, glucometer
EDUCATION
Bachelor of Science In Nursing
World Citi Colleges
2003 - 2005
Bachelor of Science In Physical Therapy
UERMMMC
2000 - 2003
(undergraduate)
AWARDS
*Honor Scholar (Top Ten) Level I- 9th Place
School year- UERMMC-BSPT
*Honor Scholar (Dean’s List) Level I School
year- UERMMC-BSPT
*Dean’s List School year-st
semester WCC-BSN
*Dean’s List School year-nd
semester WCC-BSN
LICENSURE
*MOH Exam, UAE
December 2007
*Renal Nurses Association of the
Philippines (RENAP)
July 29, 2007
*IELTS
Overall band score of 7
April 2007
*Nurse Licensure Examination
(Philippines)
June 2005
REFERENCES
1. Hendric Redor
Supervisor of Relationship Management-Fullerton Markets--
2. Nona Sampang
Account Support-Tickmill-
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