Paul Shangwe

Contact Eldoret. Kenya - (Home)- www.linkedin.com/in/paul-shangwe (LinkedIn) Top Skills Lead Generation Operations Management Web Scraping Certifications Paul Shangwe B2B Lead Generation Expert | Co-founder at GetFiTech Media | Driving Business Growth Through Marketing Automation | Helping Companies Scale Their Sales Pipeline. Kenya Summary I'm a father, a technophile, and a student of life. I'm passionate about digital marketing, particularly helping local business owners leverage technology to grow their businesses. I also enjoy designing websites and reading philosophy. In my downtime you'll find me reading, listening to music or just pondering this thing called life. Agile with Atlassian Jira Scrum Master Certification: Scaling Agile and the Team-of-Teams Scrum Master Certification Specialization Foundations of Project Management Scrum Master Certification: Scrum Methodologies Experience Getfitech Media Head of Operations October 2023 - Present (11 months) Nairobi County, Kenya 1. Lead Generation Strategy Development: Develop strategies that align with clients' objectives, identify new channels, and collaborate with marketing to create engaging campaigns. 2. Lead Database Building and Management: Build and maintain a robust lead database, segment leads for personalized outreach, and regularly update data for accuracy. 3. Outreach and Prospecting: Engage potential leads through targeted outreach, customize messaging, and qualify leads for prioritization. 4. Lead Nurturing and Conversion: Implement nurturing campaigns, use automated workflows, and collaborate with sales for seamless lead handoff. 5. Performance Monitoring and Reporting: Analyze KPIs, generate reports, and refine strategies for optimal campaign performance and ROI. Self-employed Business Operations Specialist October 2018 - August 2024 (5 years 11 months) Nairobi, KE Freelance (Self employed) Business Operations Specialist - Freelance Page 1 of 4 October 2018 - August 2024 (5 years 11 months) 1. Prospect research. 2. Email list building. 3. Lead generation. 4. Marketing automation campaign delivery. 5. Planning and executing outbound prospecting campaigns. 6. Marketing campaign post-mortem and metrics review and reporting. 7. Converting leads into customers via email and phone follow-up. 8. Web Copywriting. 9. Affiliate media buying & offer research. 10. LinkedIn Lead Research. 11. Virtual Assistance 12. Data Entry & Analysis. 13. Online Marketing & Advertising Campaign Management. Familiar with Google Ads, FB Ads, Propellerads, Adcash, Hilltops Ads, etc. 14. Affiliate Performance Marketing Campaign Optimization using trackers ie Voluum. 15. Wordpress Site Development & Management. 16. AWS Workspace, WorkMail, S3 bucket, Cloudfront & Route53 set-up, & SES configuration and management. 17. Digital Ocean VPS set-up & Management. Xesturgy Media Media Buyer (Remote) November 2018 - May 2019 (7 months) Austin, Texas Area 1. Research affiliate networks, set-up media buying accounts, and manage campaigns in the same. 2. Conduct keyword research using spying tools such as AdPlexity. 3. Design campaign creatives, pre-landers and manage Landing Page hosting servers & CDN. 4. Track and optimize campaigns via services such as Voluum and Mobidea. 5. Manage campaign budget. NoNotes.com Business Development Manager (Remote) September 2016 - September 2018 (2 years 1 month) Ottawa, Canada Area 1. Contacting potential clients to establish rapport and arrange meetings. 2. Planning and overseeing new marketing initiatives. Page 2 of 4 3. Researching organizations and individuals to find new opportunities. 4. Increasing the value of current customers while attracting new ones. 5. Finding and developing new markets and improving sales. 6. Attending webinars, meetings, and industry online events. 7. Developing quotes and proposals for clients. 8. Training personnel and helping team members develop their skills. 9. Lead generation and list building. 10. Email marketing campaign delivery. Eldotec Consultancy Services Co-Founder January 2015 - August 2016 (1 year 8 months) Eldoret, Kenya 1. Operations Management 2. Human Resource Management 3. Recruitment 4. Budget Control NoNotes.com Vendor Relations Specialist (Remote) January 2009 - December 2014 (6 years) Ottawa, Canada Area 1. Strategic planning and execution of business development activities. 2. Planning and preparing presentations. 3. Communicating new product developments to prospective clients. 4. Overseeing the development of product & marketing literature. 5. Executing both inbound and outbound strategies to generate and leads. 6. Liaising with key departmental leadership to establishing SOP and other process documents. 7. Development, enforcement, and review of vendor contracts and NDAs. 9. Transcription cost management. Kencall Customer Support Representative January 2007 - September 2008 (1 year 9 months) Nairobi, Kenya 1. Administrative support to the sales & marketing Department. 2. Management of inquiries pertaining to existing customers orders. 3. Advised customers with order status information. Page 3 of 4 4. Solicit new/repeat orders using a proactive sales approach and good judgment. 5. Social Media Engagement. Education The Open University Master's degree, Systems Thinking in Practice · (2018 - 2021) Page 4 of 4