Paul James

Paul James - |-| Scunthorpe Lincolnshire DN17 1QB7 Senior UX/UI Designer | SaaS, Complex Workflows, and Data-Driven Interfaces UX/UI designer with 5+ years of experience delivering human-centered, accessible design solutions across B2B & B2C SaaS platforms. Proven ability to lead end-to-end design processes from research and ideation to prototyping and validation within Agile environments. Strong communicator at aligning business goals with user needs to drive measurable impact. PORTFOLIO - www.uxdesignerpauljames.com • • • • User Research & Strategy Design Systems Analytics workshops • • • • LinkedIn - https://www.linkedin.com/in/paul-james-designer/ Wireframing & Prototyping Agile Stakeholder alignment Figma • • • • Responsive interfaces WCAG compliance A/B testing Cross-functional collaboration Work experience Product designer 2022 – 2025 Anthesis Digital • Led end-to-end design of responsive interfaces across web and mobile platforms, applying design systems within Agile, cross-functional teams to deliver scalable, accessible solutions. • Conducted user research and strategy (focus groups, surveys, SWOT, personas) and facilitated workshops to align design direction with user needs and business goals. • Created wireframes and prototypes in Figma to map user journeys, visualize system integration, and support cross-team collaboration. • Presented UX rationale to directors and stakeholders, advocating for WCAG-compliant, usercantered improvements backed by analytics and A/B testing. • Defined and tracked design KPIs aligned with Agile milestones, using quantitative and qualitative data to evaluate usability and inform iterative design. UI/UX Designer 2021 – 2022 Afirix Consulting • • • • Collaborated cross-functionally to design and deliver a dynamic booking application across web, Android, and iOS platforms, ensuring consistency and responsiveness throughout. Conducted comprehensive user research using focus groups, online research, SWOT analysis, surveys, personas, user stories, flows, and usability testing to inform UX strategy. Created high-fidelity mock-ups and prototypes to visualize core functionality and illustrate system integration within client environments using Figma. Led Agile delivery by coordinating the transition from discovery to development, managing project milestones, and optimizing KPIs in a Scrum setting to ensure timely, user-cantered outcomes. UI/UX Designer 2020 – 2021 Shipwish • Designed and developed a SaaS application enabling companies to efficiently consolidate shipping and packaging costs across platforms. • Defined UX strategy and implementation processes, collaborating with key stakeholders to ensure alignment and a smooth product rollout. • Applied user research insights and accessibility standards to define design specifications, ensuring the interface met diverse user needs. • Enhanced core functionality and UI design, significantly improving the application's visual appeal, usability, and overall user experience. • Built and maintained the SaaS platform using authoring and scripting languages, supporting ongoing iteration and feature scalability. Graphic design 2016 – 2020 Freelancing • Developed comprehensive branding materials, including brand vision, storytelling assets, guidelines, and packaging designs (labels and boxes), ensuring consistent visual identity across touchpoints. • Communicated design concepts and deliverables through clear, structured documentation to support cross-functional understanding and alignment. • Led scope, resource, and cost adjustments, introducing structured change management processes to keep projects aligned with evolving goals and timelines. • Conducted user requirement gathering sessions, iterated on rough drafts, and presented concepts to key stakeholders to validate direction and refine solutions based on feedback. Education BACHELOR OF ARTS • Graphic Design • University of Hull | Doncaster, England Skills / Achievements • Figma Microsoft office • • • • • • Teams Fig Jam • • Jira Miro • • ChatGPT Confluence • • Adobe software Affinity software The LCA Calculator became the second most-used tool in the Anthesis Hub within one year of launch, demonstrating strong adoption and user value. Redesign of the Survey Tool led to a 7% increase in user engagement, reflecting improved usability and relevance to user needs. ABI tool reduced the average planning permission timeline by 5 weeks, streamlining workflows and accelerating project initiation for clients.