I am a results-driven professional with over 16 years of engineering experience, specializing in tooling engineering, preventive maintenance, and operational process improvements within the aviation industry. As a Senior Mechanical Engineer at Lufthansa Technik Philippines, I led cross-functional projects that optimized tool management systems, enhanced maintenance workflows, and achieved substantial cost savings through custom fabrication and strategic equipment procurement. My technical foundation is supported by a Bachelor’s degree in Mechanical Engineering from Mapúa Institute of Technology and professional certifications in CAD (SolidWorks), Lean processes, and aviation regulatory standards (EASA, FAA).
Throughout my engineering career, I developed critical skills that naturally extended into digital marketing: analytical thinking, data-driven decision making, project management, problem-solving, and process optimization. These strengths created a strong platform for my transition into the field of media buying, where precision, strategy, and measurable outcomes are equally crucial.
In 2024, I embraced a new career path as a Freelance Media Buyer, managing advertising campaigns for apparel brands targeting the European market. In this role, I launched and scaled ad campaigns with monthly budgets between €10,000 and €20,000. My responsibilities included strategizing ads based on customer funnels, optimizing creatives and placements, adjusting bidding strategies, and closely monitoring campaign analytics to maximize return on investment (ROI) and drive brand growth.
My engineering background has been instrumental in my success as a media buyer. I approach campaigns systematically — treating each project like an engineering problem to solve. I analyze performance data rigorously, implement structured optimization strategies, and continuously refine processes to improve efficiency and results. I am passionate about using both creativity and technical analysis to achieve measurable success in digital marketing.
Today, I bring a rare blend of technical precision, project leadership, and marketing acumen to every opportunity. I am highly motivated to continue growing as a media buyer, particularly in a remote environment where self-discipline, clear communication, and results-orientation are essential. I am excited to partner with brands that value data-driven strategies, creative innovation, and continuous improvement.
With a solid foundation in engineering and a growing expertise in digital advertising, I am uniquely positioned to deliver impactful results, blending analytical rigor with creative marketing execution.