Paul Gichia

PAUL MWANGI GICHIA Address: P.O. Box 2938 - 00200, Nairobi, Kenya | Cell:- | Email:- PROFESSIONAL PROFILE: A highly skilled social media strategist and customer satisfaction executive with vast experience in social media management, photography, and video editing. An impressive record of accomplishment in supporting business functions, and providing operational efficiency and sustainable customer base growth. End-to-end latest graphic designing tools and technology knowhow so as to create visually appealing content that drives engagement and enhances brand awareness. Experienced in Process Analysis, Customer Retention, Data Analysis, and Marketing, as well as Customer Relations. Equally impressive with industry expertise in managing and optimizing social media platforms, while developing tailored strategies that maximize reach and deliver measurable results. Resourceful problem solver with strong abilities in organizing a substantial workload comprised of complex, diverse tasks. A highly driven professional who thrives on satisfaction project delivery that includes all areas of positioning, competitive advantage, and overall business success. CORE PROFESSIONAL EXPERTISE: • • • • • • • • • • • Customer Experience and Business Analysis Social Media Strategy, Execution and Management Gap Analysis and Customer Journey Mapping Customer-focused Service, and Management Operations Excellence and Process Improvement Growth, and Strategy Execution of Businesses Stakeholder Engagement and Relations New Market Research and Insights Generation Monitoring, Analytics, and Report Writing Data Collection, Information Gathering and Data Analysis Proficiency in Microsoft Office, Google Spreadsheets, Basecamp, Asana, Trello, Keap, Dubsado, Adobe Premiere Pro, Final Cut, Vegas Pro, Davinci, MovAvi Video Suite, Adobe Audition, etc. RELEVANT WORK EXPERIENCE: Social Media Manager Bond Groupe | September 2020 – September 2024 • • • • • • • Monitored traffic and engaged with the audience of social media pages of real estate in Miami by liking and commenting on posts ensuring the accounts remained active. Crafted engaging and creative copy that resonates with the target audience, increased brand visibility, and encouraged user interaction. Scheduled posts for those accounts using Sprout Social according to the social media calendar. This ensured the accounts did not go dormant and they continued receiving a lot of engagement. Generated reports on account analytics via Sprout Social to monitor which campaign was working and which one was not. Researched hashtags ensuring that our accounts get enough traffic from the hashtags. I sorted the hashtags out to see which were working, and which ones were not working. Fostered and maintained relationships with online communities, influencers, and brand advocates while effectively engaging with followers, responding to inquiries, moderating discussions, and encouraging user-generated content. Disseminated content in line with internal standards as well as trained colleagues in the region and provided advice and support on elements such as storytelling, editing, and project management. Editor/Graphic Designer Podcastify Me | November 2020 – October 2024 • • • • Edited client podcast videos and posted them on Anchor and YouTube so as to boost engagement on social media, thus generating potential leads to be on the podcasts. Proficiently used the latest graphic designing tools such as Adobe Creative Suite (Photoshop, Illustrator) and Canva to create visually stunning graphics, infographics, videos, and other compelling content for social media campaigns. Utilized graphic designing tools to create visually stunning graphics, videos, and infographics that garnered high engagement and increased brand reach. Prioritized backend WordPress development for the company’s website, to streamline the guest application and client onboarding. Social Media Manager WSI World | March 2021 – July 2024 • • • • Managed the LinkedIn page of a Digital marketing expert, helping it grow connections and also exploiting it as a lead generation tool. Efficiently scheduled and monitored posts, tracked analytics, and implemented strategies for continuous improvement while harnessing user feedback to improve brand perception and drive customer loyalty. Conducted extensive research and developed comprehensive content strategies tailored to specific platforms and target audiences. Tracked KPIs, measured campaign performance, and provided detailed reports with actionable recommendations while utilizing data-driven insights to refine strategies, target specific demographics, and drive results. Head of Operations Anyier Modelling Management | February 2021 – March 2024 • • • • • Ran day-to-day operations of Anyier Modelling Management. I was in charge of booking models for events and finding sponsors and clients for the company. Conducted competitor analysis, audience research, and trend monitoring to create content that is relevant, engaging, and aligns with the brand's tone and voice. Worked hand in hand with the owner and founder to promote the business to models in heed of representation and companies in need. Researched ways in which diversity and inclusion affected the modeling industry and the political class. These findings were used by the founder of the company to help promote awareness and inclusion of black minorities in Australia. Ensured all materials were filed and archived correctly, on the office's local hard drives and on the suggested database. Virtual Executive Assistant Solvent Consulting LLC | December 2020 – August 2022 • • • • Regularly tracked and reported on campaign performance, providing data-driven insights to guide future strategies and optimizations. Collaborated with the CEO to research market trends, insight generation, and competitor analysis for lead generation and client conversion. Effectively monitor email communication and manage calendar scheduling while organizing physical and digital documents, including filing, archiving, and retrieval. Executed comprehensive social media campaigns such as LinkedIn ads so as to generate traffic to our website and promote our business, increasing their social media following by 15-30%. Graphic Designer and Social Media Manager Ravadid Canada | November 2020 – January 2022 • • • Developed and implemented social media strategies, resulting in a 20% increase in follower count and a 35% growth in engagement within a few months. Managed the Instagram account for the franchise business by posting and engaging with buyers, answering inquiries, and replying to comments. Created visually appealing and optimized content on Canva resulting in a 25% increase in traffic and a 40% growth in social media referral traffic. Engagement Coordinator Groundwork CC | November 2020 – January 2022 • • • Managed community engagement and responded promptly to comments, resulting in a 95% positive sentiment rate and an increase in brand loyalty. Worked hand-in-hand with the CEO and COO to monitor client requests and document them for easy reference while creating posts, developing the social media calendar, and executing market and client research. Performed basic video editing, including segmenting longer videos into attention-grabbing bites suitable for sharing on social media. Social Media Manager Modern Staffing Services | October 2020 – March 2022 • • • • Created recruitment graphics for a staffing agency in the US and created promotional content to assist in brand marketing to potential clients who need staff at their events and restaurants. Created and promoted brand designs that aided in gaining traffic and advertising the business to potential clients on social media. Worked together with the wider team, helping to develop content styles and products that engage with regional audiences to determine the most appropriate adaptations. Promoted innovation, staying aware of trends and regularly testing new approaches and formats to engage better with our audiences. Data Entry Cloud factory | June 2020 – September 2021 • • • • Conducted extensive research to ensure project output requirements of speed and accuracy were met and structured data to ensure it was accessible and accurate for clients. Participated in worker engagement initiatives and leadership programs that were geared towards building me up as a leader. Maintained data integrity by ensuring that all records were accurate and up to date while conducting sensitivity analysis, and recommending strategies to improve operational performance and efficiency. Assisted in performing data analysis to identify trends, patterns, and anomalies in gathered data, enabling better decision-making and identifying areas for improvement. KEY PROFESSIONAL ATTRIBUTES: • • • • • • Demonstrated an aptitude for concise and persuasive copywriting, ensuring social media posts deliver compelling messages to the target audience. Proficiency with portfolio and project management showcasing an ability to create engaging and persuasive copy for social media captions. Competency in creating visually compelling content, including TikTok videos, Instagram Reels, and Twitter posts, to captivate diverse audiences. Familiarity with fundamental video editing techniques to transform longer videos into digestible social media content and comfortable using digital tools such as Canva and Descript to enhance the visual and auditory aspects of your content. Flexibility to adapt your writing style to cater to different industries, including Business to Business and business-toconsumer using Sprout Social, Buffer, Hootsuite, and Heropost. Hands-on experience in leading and implementing projects for organization-wide operational measures, protocols, and tools. ACADEMIC BACKGROUND: BACHELOR OF JOURNALISM Multimedia University of Kenya | 2017 - 2021 PROFESSIONAL REFERENCES: MURRAY COFFEY Principal - M Coffey Cell: +1 - Email:-KASIA JOHNSON CEO - Merge Forward Email:-