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EXPERIENCES
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Hi! I am Paul. Welcome to my digital landscape. I own 2 businesses and spend
my spare time playing gigs with ITo/ acoustic guitar around town. I am also
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· EDUCATION
blessed to have an amazing wife and 2 beautiful children. Professionally. I have
built a construction company on riyown from scratch and have done close to 10
million in on line and offline sales in the last decade between my two businesses.
My entrepreneurial career started out as a labor of love with the establishment
of my la ndscaping construction company In early 2000. This has been a creative
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venture that specializes in building waterfalls and various other types of
landscapes in the summer t ime. l\ow, as an established company my main focus
here is on brand management digital strategy and being a mentor for my
operations crew.
My second business is digital agency type stuff - It is a creative business that
specializes in helping businesses and corporations of all sizes build their sales
funnel through branding, content optimization & both online / offline traffic
generation strategies.
No maner which hat I wear. 1have an emr epreneurral splrltthat focuses on
driving revenue and building value for others. It doesn't matter if I am coaching
my In-house landscaping team on how to build an oasis in someone"s backyard
or coaching a senior executive on che best ways to drive traffic co their corporate
website - The principals are the same.
Building value and helping people solve problems will always be a win/ win and
a huge source of inspiration for me that will propel my personal and
professional ventures alike.
PROFILE
@
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FULL NAME
Paul Jeffery Gettis
EMAIL ADDRESS}
Pa, 1le@Ca reorlieita I.Com
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Coding
Foods
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Science
.,.,
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Music
Travel
Writ ing
Coffee
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HOBBIES & INTERESTS
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BIRTHDAY
01/21/1981
PHONE}
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Space
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Nature
J'J
AVAILABILITY
Music
X
Travel
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Road Trip
Art
Dogs
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Wriang
Coffee
Until You Succeed
EDUCATION
Although I believe learning never stops. my university days started
BUSINESS ADMINISTRATION
at University of Victoria. I had a brief stop at University of Calgary
U OFL,UOFC&U OFVIC
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before ending my university career at University of Lethbridge.
During 2000 • 2004 I excelled in a variety of different business
courses. This ls where I became Inspired to start my own business.
After my formal education I started my entrepreneurial career. }
From 2002 • Present I have been running my own landscaping
ENTREPRENEURIAL STU DI ES
•
UNIVERSITY OF WHERE THE RUBBER MEETS THE ROAD.
construction company in the summer time building ponds/
waterfalls/ and high end landscapes. You can see the product of
my ambitlon here: www.waterstones.ca This company has been a
labour of love as it is was my first business I built from the ground
up.
Another passion of mine lies in branding I marketing I content
DIGITAL MARKETING
UNIVERSITY OF PROVEN
creation. I love creating t~ings and building value for people.
REAL WORLD RESULTS
{
am
I have been helping small businesses generate
revenue online and offllne. My thirst for knowledge and eye for
detail has helped me generate over $1 ,000,000 in sales for .i local
roofing company last season alone. My brand for this passion is
www.cargodlgital.com.
EXPERIENCES
Branding I content creation and traffic generation are the main
DIRECTOR OF AGENCY
pillars of creating an integrated and thorough digital marketing
CARGO DIGITAL 2010-PREScNr
www.cargodig1tal.com
{
strategy that will consistently provide value to your sales funnel.
This is essential to convert1nformation seekers into buyers.
Considering every business is different. there are many ways to
define digital strategy. this depends (and starts) by analyzing the
core values of any business looking to build their digital fou1dation.
1 built
this business from the ground up. This is now an established }
company that requires a creative eye and an ability to create
MANAGING DIRECTOR
•
CUSTOM STONE & WATERSCAPES 2002-PRESENT
something out of nothing. On the business front. landscaping is
www.waterstones.ca
·,ery overhead Intensive, this business gave me experience in
getting loans, managing overhead and paying off debt all using my
own money and risk. In the last decade or so I have also become a
pro at managing crews and projects that have been as large as
$250,000.00.
I have been Involved with a singer I songwriter collaborative in
MUSICIAN/SONGWRITER
which a group of us create a style of music that we call "cinematic
HOME MUSIC 2007-PRESENT
{
folk." This project has given me skills in putting on events, running
sound at many different 51:yles of events I venues and being the
main source of entertainment for hundreds of people In a r)om for
hours on end.
RESULTS/ CASE STUDIES
Landscaping
e
CUSTOM •STONE
& WATERSCAPES
landscape design & installation
00ll'iltlUill0tf •OAROt,r 06SIO!lf • L»IDSCAN OQ8?.P.uctlOR
CUSTOM STONE & WATERSCAPES
HUBBARD EXTERIORS
KI CKER VIDEO
My First business. This business still currently has sales and has
served me well over the last 1 5 years. I drive traffic p rimarily
through word of mour.h, but rradeshows, fliers, SEO & other
media have helped set me apart for the rest as well. With 15
years of history, this company has been a win. We are backyard
artisians that sped lize in creating outdoors spaces chat cater co
the entire family as a whole.
I have been working with the folks at Hubbard for about four
years now, mainly driving trafficwith SEM . I do alot of graphic
design and website work with t11s company as well. Summer of
2014 was great for Hubbard Roofing. Their website was #1 for
calgary roofing for most of the summer and my work was
credited with creating about $1,000,000 In exr,a gros.s revenues.
over che span of about 6 months.
Kicker is one of the largest video firms ln Calgary. I have done
extensive work driving uaffic through SEM and email
marketing. Their Search Engine real estare chat I built is worth
about 5 figu res a month in solid, steady recurring revenues.
Email marketing has also been a win for the gang at Kicker as
www.waterstones.ca
www.huboardexceriors.com
sending a flashy landing page every quar:er ro engage old
customers and prospects always creates new business for
them.
w.wJ.k1ckervldeo.com
Contact Me For More Info
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Security
•
Do YOU
Want To
Drive More
Revenue?
MAGTEC'
JFIVE · CLOUD SOLUTIONS
MAGTEC · TRANS PORTATI ON & SECURITY
CHECK OUT MY PROCESS
I just completed a we:>sice that provides a fufl multimedia
I manage their email list, drive rraffic through SEM & just
completed building their websi:e. This company is an
international entity that has busine,s s dealings In Singapore and
throughout North America. The next phase of their marketing
effor'l.5 will be to ereare a regular content schedule that can be
published to their lists and to their social media assets. I will be
working wuh ihem closely to help crea.te internac1onat reach m
Google as well. Inbound leads are ALWAYS better than
outbound lead generation although both are important to
engage.
A solid branding/ content strategy should be in place before
you start to drive traffic. A typical strategy stares with branding.
This is where the rubber meets the road. Most people think
they have a conversion p roblem, but really in most cases it's a
traffic problem. Once your brand is professional and
lm:eractive. the nexrstep is. to develop a content strategy and a
digital promotion strategy.
This can be quite complex. I have written a wealth of info on
this subject that is way beyond the scope of rhis page so please
contact me on my agency landing page for more info.
w•..m .magtec.com
v,.ww.cargodig1tal.com
experience for their users. JFive is a dassic example of how
technology fuefs our economy. They are a great company to
know if you are looking to make your internal processes more
efficient· without needing a large IT team. They have just
completed their web ~age which has increased the
profess1ona1Jsm and style of their brand many times over with
this one web asset. The next phase of their marketing strategy
will be about building back end funnels and using event
marketing to create face to face interaction with their
prospects.
11vww five.ca
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CONTACT
Address: Calgary, Canada
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