Paul De La Fuente

Paul Christian Y. de la Fuente Unit 1, Delcon Residences, Don Jesus Blvd, Cupang, Muntinlupa City, Philippines. --,- Profile As the founder of KREATV Multimedia Services, my strategic approach to advertisement marketing and brand consultancy has generated millions of dollars worth of revenue for the clients and brands we supported in the past two years. My prowess in managing social media ads (Facebook, Instagram, Google, TikTok), email marketing, and leading a telesales team are the foundation of KREATV, offering the best customized solutions for and their different niches. Our mission is simple: to empower businesses to achieve remarkable success in the digital age. In KREATV, we go beyond just meeting needs. Our goal is to propel businesses forward by leveraging cutting-edge multimedia and business solutions. We understand that each business, niche, and brand are unique, requiring a specific and specialized solution every time. That's why we stand out in the industry, providing the best in customized services. We have experts specializing in a wide variety of services, such includes: Business Development: Our strategic approach and industry expertise empower businesses to unlock new opportunities for growth and expansion. Data Analytics: Leveraging the power of data, we provide actionable insights and analysis to drive informed decision-making and optimize performance. Advertisement Marketing: From digital to traditional platforms, we craft compelling ad campaigns that resonate with your target audience and drive results. Brand Consultancy: We help businesses build strong, authentic brands that stand out in crowded markets and foster long-term customer loyalty. Proofreading and Copywriting: Our meticulous proofreading and copywriting services ensure clear, polished communication that reflects your brand's professionalism and credibility. Sales and Customer Service: With a customer-centric approach, we enhance sales effectiveness and customer satisfaction, driving revenue growth and brand loyalty. E-Commerce Solutions: From website development to inventory management, we provide end-to-end e-commerce solutions that streamline operations and drive online sales. Facebook Ads: Our expertise in Facebook advertising enables businesses to reach their target audience effectively, driving engagement and conversions on the world's largest social media platform. KREATV is a team of dedicated professionals committed to achieving remarkable outcomes, We are open to any challenge, ensuring unparalleled services to clients and a relentless pursuit of excellence in every endeavor. Throughout my career, I've consistently delivered exceptional results, whether as a Ruby Director at USANA Health Sciences, where I achieved top sales growth, or in various key roles at major banks like Westpac, Standard Chartered, Deutsche Bank, and JPMorgan Chase, excelling in financial analysis and sales analytics. I am confident that me and my team here in KREATV will be able to provide you with the best solution for your needs. Ensuring that you reach your goals and soar to greater heights. Career Progression Founder and Head, KREATV Multimedia Services. (September 2016 – Present) ● ● ● ● ● ● ● ● Founded KREATV Multimedia services, a company that offers multimedia and business services. We have three main services, Multimedia, Business, and E-Commerce solutions, KREATV has generated over millions of dollars for different clients over the past 2 years. Devised and executed targeted advertisement marketing campaigns across diverse digital platforms, expertly fine-tuning ad spend for optimal ROI. Delivered strategic brand consultancy, shaping a cohesive brand image and securing a compelling market position. Conducted thorough market research to stay ahead of industry trends, identifying prime opportunities for business innovation. Provides customized solutions, based on the clients needs and challenges. Engage in copywriting to craft compelling messaging aligned with brand objectives, as well as conducting meticulous proofreading to ensure accuracy and consistency across all written materials. Oversee content creation, from conceptualization to execution, ensuring high-quality and engaging multimedia content. Spearhead business development strategies to identify and capitalize on growth opportunities. Ruby Director – USANA Health Sciences incorporated Singapore. (May 2013 - October 2016) ● ● ● ● ● ● ● ● Independent Distributor, Business owner, Trainer and Motivational Speaker Manage over 200 associates under his organization Top sales grossing associate in Singapore and the Philippines Trains associates to be successful international distributors Conducts motivational talks for 400 to 1000 distributors weekly Singapore Top sales growth 17 in 2014 and top sales growth 16 in 2014 Resource speaker Pioneer Business Builder in Jakarta, Indonesia. (Proficient in Bahasa Indonesia) Manager (Trade and Transactional Banking) – Westpac Banking Corp. (Oct 2012 – May 2013) ● ● ● ● ● Business Unit Controller that manages overall aspects of the Global Transactional Services Business of the Bank. Provides analytics reports to the Business (ie. RM, Sales, Operations and Management) Provide key insights on performance, expenses, client-base and market opportunities. Provide a detailed report for the Assets and Liabilities Committee on a monthly basis as a cover resource Provide key reports and analytics to the Financial Markets business as cover for 5 months. Financial Markets Sales Analyst – Standard Chartered Bank Singapore (Feb 2011 – Oct 2012) ● ● Financial Markets Sales Analyst of the wholesale banking division which supports Global markets businesses namely FX, Rates, Credit, Equities and Commodities with specialty on Financial Institution Clients. Collaborates with Credit Risk Control to ensure proper client segmentation and manages stakeholder ad-hoc queries and data requests Financial Analyst – Cost SME – Deutsche Bank AG Singapore VIA ADECCO PTE LTD (Jul 2010 – Feb 2011) ● ● Performed Management Accounting vs Financial Accounting reconciliations. Provided month on month analysis and commentaries on significant cost and revenue movements for financial transparency and ensured that all ledger posting regarding on costs are valid and accurate Managed the production line and output of the professional service centers from both Manila and Mumbai. ● Team Leader – Treasury and Securities Services; JPMorgan Chase Bank (Jul 2009 – Jul 2010) ● Leader of seven fund accounting specialists for Cash and Stock pension fund accounts for the Treasury and Securities Services Division. Weekly escalation of risk items to management for immediate resolution and tasked to keep the accounting books of clients clean ● Associate – Deutsche Knowledge Services PTE. LTD. Deutsche Bank Group (Nov 2006 – Jun 2009) ● ● ● Worked with different teams to map and streamline processes Piloted workgroups to teach building process maps across teams Documented redundancies and lack of controls in the processes Education 2003 - 2006 DE LA SALLE UNIVERSITY- MANILA Bachelor of Science degree in Commerce, Major in Management of Financial Institutions; Dean’s List SY-rd term,-st term 2002 - 2003 AIRLINK INTERNATIONAL AVIATION SCHOOL Bachelor of Science in Aviation, Major in Flying. 1998 - 2002 SAINT JAMES COLLEGE OF PARAñAQUE High School Diploma, March 2002. Awards: Leadership Award, 2002; CAT Loyalty Award, 2002