Paul Aremu

Paul Aremu Digital Marketing Manager | SEO & Social Media Growth Specialist Professional Summary Friendly and results driven Digital Marketing Manager with 6+ years of hands on experience helping brands grow online visibility, generate qualified leads, and increase revenue. I combine SEO, social media marketing, content creation, website design, dropshipping support, and data entry to deliver complete digital solutions for clients. Known for clear communication, reliability, and data-driven decision-making, I’ve helped businesses boost traffic, improve search rankings, manage ecommerce product data, and streamline online operations. I’m passionate about helping Upwork clients grow faster and smarter with practical, real-world marketing strategies. Core Skills              Data Entry Website Design Dropshipping Digital Marketing Strategy SEO (On-Page, Off-Page, Technical) Social Media Marketing & Growth Content Creation & Management Lead Generation Data Analytics & Reporting Brand Management Campaign Optimization Influencer Marketing Market Research Tools & Platforms Google Analytics • Google Ads • Facebook Ads • Instagram Ads • Canva • WordPress • SEMrush • Mailchimp • HubSpot • Hootsuite • Buffer Professional Experience Digital Marketing Manager — Lit Group Ltd Jan 2020 – Dec 2024         Developed and executed digital marketing strategies that increased website traffic and lead generation through SEO, paid ads, and content marketing. Implemented SEO improvements that boosted search engine rankings and improved organic traffic growth. Designed and optimized landing pages and website content to improve user experience and conversion rates. Managed website content and social media platforms to ensure consistent brand messaging and engagement. Used analytics tools to track campaign performance and optimize results for higher ROI. Collaborated with designers and sales teams to align digital campaigns with business goals. Built partnerships with influencers and industry stakeholders to expand brand reach. Performed data entry and CRM updates for leads, customer records, and campaign reporting. Key Achievements:   Increased online visibility and lead generation through targeted digital campaigns. Improved conversion rates through SEO optimization and landing page improvements. Social Media Manager — Rhemajet Jun 2018 – Nov 2019        Planned and executed social media strategies that grew audience size and engagement across multiple platforms. Created platform-specific content that increased brand awareness and follower growth. Analyzed engagement metrics to refine content strategy and improve performance. Coordinated online events and promotional campaigns to boost customer interaction. Maintained influencer and stakeholder relationships to strengthen online presence. Assisted with basic website updates and content publishing. Managed product uploads and data entry for ecommerce and promotional campaigns. Key Achievements:   Increased social media following by 50%+ through targeted content campaigns. Improved audience engagement and interaction rates. Ecommerce & Website Projects — Macom Jan 2020 – Nov 2021      Built and optimized website pages for marketing campaigns using WordPress and Canva. Assisted in setting up dropshipping product pages, pricing, and descriptions. Created high-converting product descriptions and ad creatives for ecommerce promotions. Managed product uploads, inventory listings, and order data entry. Optimized landing pages for SEO and conversion rate improvements. Digital Marketing Manager — Lit Group Ltd Jan 2022 – Dec 2023       Developed and executed digital marketing strategies that increased website traffic and lead generation through SEO, paid ads, and content marketing. Implemented SEO improvements that boosted search engine rankings and improved organic traffic growth. Managed website content and social media platforms to ensure consistent brand messaging and engagement. Used analytics tools to track campaign performance and optimize results for higher ROI. Collaborated with designers and sales teams to align digital campaigns with business goals. Built partnerships with influencers and industry stakeholders to expand brand reach. Key Achievements:   Increased online visibility and lead generation through targeted digital campaigns. Improved conversion rates through SEO optimization and landing page improvements. Social Media Manager — Infotech Technologies Ltd Jun 2024 – Nov 2025     Planned and executed social media strategies that grew audience size and engagement across multiple platforms. Created platform-specific content that increased brand awareness and follower growth. Analyzed engagement metrics to refine content strategy and improve performance. Coordinated online events and promotional campaigns to boost customer interaction.  Maintained influencer and stakeholder relationships to strengthen online presence. Key Achievements:   Increased social media following by 50%+ through targeted content campaigns. Improved audience engagement and interaction rates. Education Diploma in Education Obafemi Awolowo University, Ile-Ife, Osun State Certifications     Advanced WordPress Course for Professionals – Udemy How to Set Up a Facebook Ads Campaign – Coursera Facebook Ads Masterclass 2026 – All Campaign Creations - Udemy Essential Microsoft PowerPoint Course for Everyone – Udemy Freelance Services Offered       SEO Audit & Optimization Social Media Strategy & Management Content Marketing & Copywriting Lead Generation Campaigns Google Ads & Facebook Ads Setup Brand Growth Consulting Availability Open for short-term and long-term freelance projects. Quick turnaround and clear communication guaranteed.