Patrick Alexander Beard

 PATRICK BEARD 1679 Buena Vista Blvd, Prattville, AL 36067 | - |- Portfolio: www.patbeard.myportfolio.com Professional Summary Talented and Innovative Marketing Professional with creative eye who is able to utilize proven cross platform marketing strategies to build brand awareness and increase recall to effectively reach new clients and continually retain and energize existing loyalists.  Comprehensive background in both product and service marketing with strengths in Team Leadership, Strategic Planning, and Creating and Executing high impact result driven marketing campaigns Skills Strategic Planning Results Driven Creative Budget Planning & Execution Collaborative Team Player Social Media Marketing Television Advertising Event Management Advanced User of Adobe Creative Suite Recruiting/Training/Mentoring Videography & Photography Work History Graphic Designer02/2019 to Current 42nd Force Support Squadron Marketing Department – Maxwell Air Force Base, AL Provides support to the 42d Force Support Squadron Services Marketing and Publicity office by serving as the computer graphic artist, illustrator, and visual information specialist for the developing of marketing and promotional materials for Services activities and functions. Using graphics design software, scanners and other print shop hardware and software available, designs and executes computer generated visual materials such as visual aids, illustrations, graphs, charts, menus, posters, flyers, logos, pamphlets, brochures, signs, newspaper supplements, newsletters, magazines, base and other maps, WebPages, and other graphic support required in the effective marketing and publicizing of Squadron programs and facilities. Creates marketing and publicity materials for special events and those of a seasonal nature. Researches sources to ensure all products are suitable for the information and events advertised; checks publicity for accuracy and appropriateness. Makes suggestions so that the best form of visual material is used to publicize all Service activities. Researches and recommends sources of equipment, materials and supplies needed to accomplish various work orders. Responsible for creating print ads, web ads, banners, posters and other promotional material to advertise the events for all activities. Works closely with Activity Managers and visits each Services activity periodically to design, evaluate, and implement new publicity media and products to further publicize activity programs. Obtains and consolidates data from each activity. Performs other duties as assigned. Owner Operator03/2018 to Current Beard Creative Media – Prattville, AL -       Marketing Agency focused on generating and executing creative marketing strategies allowing local businesses and real estate professionals reach and maintain new clientele -       Photography, Videography and Graphic Design Marketing Director09/2015 to 03/2018 WSFA-TV – Montgomery, AL Charged with developing the overall marketig plan for WSFA 12 News, the historically dominate TV station in Central Alabama. Using proven tactics, I was blessed with the opportunity to lead a talented group of creatives to serve both our commercial clients as well as produce cross platform marketing campaigns for the station’s news and weather products. Increased creative services revenue 180% in two years Dramatic Increase in Second Screen and Social Media Engagement Identified Key Drivers and produced marketing campaigns and on-air assets increasing ratings and maintaining stations historical dominance in the market. Increased Impact of Community Outreach Plan and Maintain station Marketing Budget Marketing Manager00/2006 to 09/2015 WCTI 12 & WFXI/WYDO FOX Eastern Carolina – New Bern, NC ·       Used Market Research to Plan and Execute Strategic Marketing Plan ·       Produced, wrote, shot and edited compelling on-air promos and image campaigns from start to finish to generate viewer interest increase brand awareness and ratings. ·       Designed and maintained custom station graphics package station, station logos, all digital and social assets, and TV set for stations Bureaus.  ·       Identified, organized, and participated in key community events throughout the market (Job Expos, fairs, Parades, and so on) ·       Produced, wrote, shot and edited on-air Proof of Brand and Proof of Benefit campaigns aimed to show how our viewers benefited from relying on WCTI. ·       Produced, wrote, shot and edited compelling topical promo's generating viewer interest for all evening newscasts. ·       Highlights: 1) Recognized by Bonten Media for producing the companies 2012 marketing campaign of the year.  2) Marketing efforts increased ratings and elevated station from a #3 to a #1 in most newscasts. Career Advancement Hired as Promotion Producer (09/2006 – 09/2007) Promoted to Senior Producer (09/2007 – 09/2013) Promoted to Marketing Manager (09/2013 – 09/2015) Owner Operator01/2009 to 09/2015 Pat Beard Photography – New Bern, NC Wedding and Portrait Photograph Documented more than 120 weddings using photo-journalistic approach. Captured more than 200 Military Homecomings and hundreds of family portrait sessions.   Highlights: Published in Red Book Magazine July 2013, Featured as Home Page image on both Bridal Magazine (June (2013) and Brides Magazine (September 2014) and work featured in a military exhibit in July 2014 at the Los Angela's Public Library. Production Producer03/2004 to 09/2006 WNCT 9 – Greenville, NC ·       Ran audio, cameras, graphics as well as produced graphics for local newscasts and the station website. Education Bachelor of Science: Communications with Concentration in Broadcasting2008 East Carolina University - Greenville, NC Bachelor of Science: Broadcasting Southeastern University - Lakeland, FL