Patriciah Gathoni Njuguna

PATRICIAH GATHONI NJUGUNA VIRTUAL ASSIATANT/SOCIAL MEDIA MANAGER PROFILE Detail-oriented Virtual Assistant and Social Media Manager with experience in streamlining workflows, managing administrative tasks, and supporting strong online presence. Skilled in communication, project coordination, content creation, and social media strategy, with a proactive and client-focused approach. WORK EXPERIENCE Social Media Manager & Virtual Assistant, Glen Entertainment Planned and executed social media strategies, increasing engagement by 15% using Canva, Metricool, and Buffer Streamlined workflows and improved productivity 20% through Trello and Google Workspace integrations Developed and managed content calendars across multiple platforms, boosting posting consistency by 25% Collaborated with brands and cross-functional teams to enhance visibility, messaging alignment, and campaign efficiency Analyzed social media metrics to optimize strategies, resulting in a 10% growth in audience reach Created engaging, visually appealing content while maintaining a consistent brand voice and message Monitored trends and applied insights to campaigns, improving overall social media performance by 12% 02/2025 – 10/2025 Hybrid Freelance Writer, Independent Clients Optimized content for SEO and conducted keyword research, boosting client website traffic by 15% Collaborated with editors to refine messaging and maintain a consistent brand voice Managed multiple writing projects simultaneously, improving workflow efficiency by 20% 01/2023 – 06/2025 Remote Virtual Assistant, Independent Client Managed calendars, emails, and client communications using Google Calendar, Gmail, and Microsoft Outlook, handling over 50 emails and scheduling requests weekly Streamlined workflows and task management with Trello, Notion, and Google Workspace, improving task completion by 20% Assisted with data entry, reporting, and document management using Excel, Google Sheets, and Docs, maintaining accurate records Implemented automation tools such as Zapier and IFTTT, reducing repetitive tasks and saving several hours weekly 01/2023 – 06/2024 Remote Coordinated projects and tasks across teams using Slack and Teams, enhancing collaboration and efficiency Conducted lead generation by sending outreach emails and following up on potential client opportunities, increasing leads by 15% EDUCATION Professional Virtual assistant Certificate, AQSKILLS Trained in administrative support, client coordination, workflow optimization, and remote work tools. Developed skills in task management, lead generation, and content support using platforms like Trello, Notion, Google Workspace, and CRM systems. Bachelor of Science in Nursing, Kenya Methodist University, Meru Completed a comprehensive program covering clinical practice, patient care, and healthcare communication. Gained practical experience in medical-surgical, reproductive health, pediatrics, and community health settings. 01/2023 – 01/2023 Nigeria 09/2020 – 11/2025 meru SKILLS Calendar & Email Management Customer Service & Client Support Canva Design & Visual Editing CRM Management (HubSpot, Salesforce) File & Document Organization English Proficiency (Written & Spoken) Content writing Task & Project Tracking Social Media Management & Content Creation Social Media Copywriting & Strategy Workflow Automation (Zapier, Make, Automate.io) Communication Tools: Slack, Teams, Zoom Microsoft Excel & Google Workspace Creative writing PROJECT My Portfoliohttps://patriciahtheva.my.canva.site/ Developed social media calendars and analytics reports for small businesses. Designed and organised data reports and visual dashboards. Created travel and event itineraries to optimise productivity. Developed a branded graphic design poster for a business to enhance visibility and support campaign messaging. Tools I'm proficient in: Communication Slack, Microsoft Teams, Zoom, Google Meet Task Management Asana, Trello, Notion, Monday.com, Airtable, Wrike, Smartsheet, Basecamp File Management Google Drive, Dropbox, OneDrive, Notion Docs Scheduling Google Calendar, Calendly, Motion, Clockify Automation & Integration Zapier, Make, Automate.io