Patriciah Gathoni Njuguna

BRAND NAME:ABC MAKE UP Social Media Management for ABC Make up Brand objectives and goals S/N Objective Type Goals 1. Brand awareness Reach 10k followers on instagram. 2. Lead generation Grow email list to 1000 on instagram 3. Engagement Increase comments and DM to 40% in 5 months Target Audience S/N Segments Description 1. Millennials and Gen z Age 18-35yrs who are social media conscious 2. Make up enthusiasts People that follow beauty trends. 3. Conscious customers People that have interest in make up products. Key Platform and Focus S/N Platforms Posting frequency 1. Instagram 4-5 days per week 2. Tiktok 4-5 days per week 3. Youtube Once a week Content Pillars Product Education Tutorials,how to,benefits,usage tips Promotions and launches Count down post,give aways,sale teasers Brand story telling Brand value,founder journey,team features User generated content Review,unboxing videos Content calendar Setting KPIS Metric type KPIs Engagement rate Likes,comments ,shares and saves Reach and impression Impression per cost Conversion Sales,Click through rate Community growth Followers count Website traffic Website visits from social media Influencer partnership and UGC strategy 1. Partnering with influence in the makeup niche,using influencer with over 20k followers and high engagement on posts. 2. Offering incentives (affiliate sales discount)