Patricia Graca
Digital Content Specialist
Phone:- Email:- Portfolio LinkedIn Address: Lincoln, UK
Summary
I’m a creative Digital Content Specialist with 4+ years of experience across social media, video production, and content strategy in B2B and B2C sectors. I manage end-to-end marketing projects with expertise in Adobe Premiere Pro, Canva, and WordPress. I excel in creating engaging, data-driven campaigns that expand brand reach. My adaptability and resourcefulness enable me to thrive in dynamic environments, delivering high-quality content that meets client goals.
Hard Skills: Video Editing (Adobe Premiere Pro, Capcut), Design Tools (Canva), CRM Tools (Mailchimp, Trello), CMS (WordPress, Wix), Social Media Scheduling (Hootsuite, Eventbrite), Multimedia Production
Soft Skills: Content Creation & Copywriting, Social Media Management, Attention to Detail, Team Collaboration, Effective Communications Skills, Time and Project Management
Experience
Video Content Creator & Social Media Strategist September 2023 - December 2023
Twin Turing Programme - Crececonmúsica, Valencia, Spain
Led video content creation that enhanced audience engagement, using storytelling to boost brand visibility across social media platforms.
Developed a content strategy aligned with digital marketing goals, incorporating trends and competitive analysis to create impactful messaging.
Streamlined project delivery through effective communication, driving project completion within deadlines and improving team collaboration.
Developed an audience retention plan post-project to ensure sustained engagement and continued growth beyond the campaign.
Digital Marketing & Events Campaign Coordinator September 2022- April 2023
ELBP - Business Consulting and Services (B2B), London
Created event banners and marketing collateral, significantly boosting sign-ups and event participation, demonstrating strong content design and brand identity alignment.
Implemented targeted content strategies on LinkedIn, increasing engagement and audience interaction.
Developed and optimised blog content, driving website traffic and improving online presence through effective SEO and content strategies.
Managed CRM tools (Mailchimp, Hootsuite and Eventbrite) to facilitate smooth event promotion and maintain consistent communication.
Adapted promotional materials to accommodate last-minute event changes, ensuring the campaign stayed on track.
Digital Marketing Strategist & Project Manager April 2021- June 2022
Your Digital Prospects CIC - Digital Skills Training and Mentoring Start-up (B2C), London
I began as an intern and quickly advanced to a core team member on a freelance basis, leveraging expertise in digital marketing, project management, and content strategy to drive the company’s growth.
Designed and launched a WordPress website that increased sign-ups by focusing on user experience and optimising the conversion funnel.
Led social media campaigns and virtual events, driving audience engagement and building brand visibility on platforms like LinkedIn and Instagram.
Conducted market research and focus groups to align digital marketing strategies with audience needs, delivering data-driven insights to improve content and campaigns.
Analysed social media engagement on Hootsuite to measure the success of campaigns and inform future digital strategies.
Grew social media presence by 900%, from 10 to 100 followers, demonstrating targeted marketing success.
E-commerce & Digital Growth Specialist October 2021- June 2022
YaCreates - Contemporary Arts & Crafts Company (B2C), London
Managed social media and email marketing campaigns, increasing brand visibility, traffic, and conversion rates across multiple channels.
Redesigned the WordPress website to enhance UX/UI, improve layout, and optimise calls to action, resulting in higher engagement and an improved customer experience.
Optimised e-commerce processes and product listings to create a smoother and more engaging online shopping experience for customers.
Content Marketing & Social Media Intern January 2021- April 2021
Logic to Create - Cybersecurity Startup (B2B), London
Created engaging social media content that helped raise awareness about cybersecurity services and contributed to increased lead generation.
Developed a WordPress course using screen recordings and voiceovers, simplifying complex topics for non-technical users.
Worked with the manager to ensure content strategy aligned with business goals, creating actionable and impactful messaging.
Website Content Specialist Intern March 2019 – Jun 2019
University of East London - Library and Learning Services, London
Developed inclusive and accessible content for diverse student demographics across multiple platforms, ensuring high engagement and usability.
Led the migration of resources to a new SharePoint platform, ensuring consistency and improved navigation.
Created interactive educational videos, boosting student engagement through visual content.
Education & Certificate
BA in Media and Communications (2:1 Grade) October 2018 – October 2022
University of East London
Awarded the Visual Storytelling Award for Photography (2022)
NCFE LEVEL 3 Certificate - Principles of social media within a business September 2023 - December 2023
TWIN Group
Interests
Writing, cinema, travel, literature, playing 5-a-side football.
Languages
Portuguese: Native English: Fluent Spanish: Conversational
