Patricia Anne Macapuno

Patricia Anne Macapuno Professional Experience SEO Backlink Manager – LeadsForward, LLC August 2020 – Present • • • • • Taguig, Philippines Website Optimization and Ranking SEO Audit and Backlinking Content and Client Outreach Management Keyword Research – AHREFs, Majestic, SemRush On-page and Off-page SEO Þ Strategized and implemented on and off-site optimizations to help different clients expand their digital footprint and drive revenue through google organic rankings using SEO tools. Þ Developed programs for clients including keyword selection, meta tag development, content recommendations and structural strategies resulting in improved search engine placement Þ Recognized for founding processes for client outreach management. This has increased work efficiency by 80% when engaging with different website publishers. Through this, we have over 2500+ website partners that we can publish our content on. Þ Proposed feasible CRM dashboards by building client profiles, performing keyword research relevant to their services and industry research for expansion Þ Managed written and visual posts in social media such as Facebook, Twitter, Pinterest, and website blog. Þ Trained new specialists in content optimization and backlinking process’ best practices. Þ Created a step-by-step backlinking process guide for SEO optimization that should be practiced and utilized by incoming specialists. - - Project Manager – Society for Spiritual Awakening August 2018 – Present • • • • • Website Management and Optimization Event organization and coordination Projects planning and documentation Video Editing and Animation (Final Cut Pro X) Administrative support provision Executive Assistant - Air21 Global Inc. August 2018 – June 2019 • Corporate partnership coordination • Inter-company coordination • Management of Chief Executive Officer’s office and corporate affairs Education Ateneo Graduate School of Business January 2021 – Oct 2023 De La Salle Lipa June 2018 Bachelor of Science in Business Administration Major in Marketing Management Knowledge, Skills and Capabilities • • • • • • • • • • Adobe Photoshop & Illustrator (Basic Skills) Squarespace, Weebly & Wordpress Website Development Final Cut Pro X Video Editing CRM tools (Pipedrive and GHL) Zapier Automation (Basic) Surfer SEO Platform Schema JSON-LD Coding Event Planning and Execution Relationship Building Digital Savvy References Sheila Lina President Society for Spiritual Awakening-