Patricia Angeline

PATRICIA ANGELINE A passionate and driven BINUS university student majoring in Management - Business Digital, eager to apply my knowledge and skills in marketing to contribute to innovative projects and dynamic teams. With a keen interest in marketing strategies, I aim to leverage my academic background and practical experiences to support organizational growth and success. EDUCATION SMA Dian Harapan/Senior High School – Bekasi, West Jawa Social Studies student; Final Grade Average: 94 BINUS University– Bekasi, West Jawa Management - Digital Business Full Binusian TPKS Scholarship Jul 2021 - Jul 2024 Aug 2024 - Aug 2028 (Expected) WORK EXPERIENCES Freelance – Remote Dec 2024 - Oct 2025 Social Media Manager Managed 4 brands with a combined audience of 150K+ followers, producing 60+ pieces of content monthly across IG, TikTok, and YouTube Shorts. Increased client follower growth rates by up to 127% weekly, with total boosts ranging from +1,000 to +2,000 new followers depending on the project. Increased engagement rates by 7.2% to 32%, with an average +18% improvement within the first 60 days. Boosted organic reach to 60K–120K monthly, with average content viewership of 1,800–8,000 per post and multiple posts surpassing 30K+ organic views. Improved message and inquiry conversion by 40%, leveraging clear CTAs, highlight optimization, and structured information design. KingCallerAI – Remote July 2025 - Oct 2025 Marketing and Social Media Associate Managed full-cycle content strategy across Instagram, LinkedIn, and Facebook to support lead generation campaigns targeting the US market, resulting in 1,320 appointment bookings. Created and published 20+ short-form videos, 40+ still contents, 12+ carousels monthly, improving engagement rate and brand consistency. Designed ad creatives and optimized campaigns that achieved 797K impressions, 94K+ reach, and 11K+ clicks. Conducted weekly content performance analysis, A/B tested hooks and posting times, and improved video watch duration by 25%. Supported UGC-style content and collaborated with team members to maintain community engagement. FinKami – Remote Jan 2025 - June 2025 Content Specialist Executed social media strategy achieving 1M+ organic reach through A/B testing of content formats and posting times Developed a monthly content calendar for TikTok, Instagram, FB, focused on tutorials, explainers, and trend-based videos. Led production of 10+ short-form videos and carousel campaigns with one reel reaching 100K+ organic views Launched data-driven campaigns that improved engagement by 45% and grew followers organically by 20% month-overmonth. ScaleUp UKM – Remote Nov 2024 - Feb 2025 SEO Specialist Created and optimized 40+ SEO blog contents with targeted keywords, boosting click-through rates and organic conversions. Secured 80+ of backlinks from high-authority domains, boosting domain authority and search rankings. Improved website load speed by 30%, leading to better user experience and higher search engine rankings. Developed a comprehensive SEO audit report, identifying opportunities for optimization. SF Group – Bekasi, West Java Aug 2024 - Nov 2024 AI Digital Marketing Specialist Create, implement, and optimize digital marketing strategies to increase online traffic, engagement, and sales. Develop and manage content for social media with 7000+ viewers. Analyzed engagement metrics across social media channels, driving a targeted content campaign, increasing follower growth by 75% and interaction by 60%. PT. Astra International Tbk Toyota – Bekasi, West Java April 2024 - May 2024 Administrative Assitant Organize and maintain 300+ office filing systems, both electronic and paper. Communicated with 100+ customers monthly, ensuring a seamless service experience and increasing customer satisfaction by 20%. Manage service claim paperwork, ensuring all required documentation is complete and accurate. Collect and input customer service ratings and feedback into the company’s database. ORGANIZATIONAL EXPERIENCE Pull Cha Girls, Rahasia Gadis – Bekasi, West Jawa Okt 2022 - Jan 2023 Event Organizer Conceptualizing, planning, and executing a highly impactful event that celebrated empowerment, diversity, and self expression for girls in this generation. Managed social media promotion, resulting in 20% higher participation than expected. Mar 2023 - Jun 2023 Generasi Bebas Plastik – Bekasi, West Jawa Member Participate in campaigns to raise awareness about environmental issues. Conduct research on environmental issues and trends. SKILLS & INTEREST Technical: Skilled in Word, Canva, Capcut, Excel, GoHighLevel, Meta Business Suite, Google Workspace, Adobe Photoshop; Intermediate in Google Analytics, HubSpot, Neuron Writer, Ubersuggest. Languages: Fluent in Indonesia, English; Conversational Profiency in Korean Interests: Social media marketing, digital communication trends, Indonesia’s social issues, and the intersection of media and technology.