Patricia Angeline

PATRICIA ANGELINE - |-| https://www.linkedin.com/in/patricia-angeline-/ A passionate and driven BINUS university student majoring in Management - Business Digital, eager to apply my knowledge and skills in marketing to contribute to innovative projects and dynamic teams. With a keen interest in marketing strategies, I aim to leverage my academic background and practical experiences to support organizational growth and success. EDUCATION SMA Dian Harapan/Senior High School – Bekasi, West Jawa Social Studies student; Final Grade Average: 94 BINUS University– Bekasi, West Jawa Management - Digital Business Full Binusian TPKS Scholarship Jul 2021 - Jul 2024 Aug 2024 - Aug 2028 (Expected) WORK EXPERIENCES May 2024 - Jun 2024 PT. Astra International Tbk Toyota – Bekasi, West Java Administrative Assitant Organize and maintain 300+ office filing systems, both electronic and paper. Communicated with 100+ customers monthly, ensuring a seamless service experience and increasing customer satisfaction by 20%. Manage service claim paperwork, ensuring all required documentation is complete and accurate. Collect and input customer service ratings and feedback into the company’s database. Aug 2024 - Nov 2024 SF Group – Bekasi, West Java AI Digital Marketing Specialist Create, implement, and optimize digital marketing strategies to increase online traffic, engagement, and sales. Develop and manage content for websites, blogs, social media with 7000+ viewers. This includes writing copy, and ensuring consistency in messaging. Analyzed engagement metrics across social media channels, driving a targeted content campaign that boosted follower growth by 75% and improved user interaction rates by 60%. Nov 2024 - Feb 2025 FinKami – Remote Content Specialist Led the production of 10+ short-form video campaigns, with one reels video reaching 50,000+ views organically Designed and executed a monthly content calendar, ensuring 100% on-time delivery across channels and increasing engagement by 45%. Used CapCut, Canva, and Premiere Pro to edit reels and short videos for social campaigns. Collaborated with cross-functional teams to optimize content strategy which resulted in a significant 40% increase in viewer retention across all video formats, enhancing brand visibility and driving subscription growth by 15%. Jan 2025 - Apr 2025 ScaleUp UKM – Remote SEO Specialist Secured 80+ of backlinks from high-authority domains, boosting domain authority and search rankings. Improved website load speed by 30%, leading to better user experience and higher search engine rankings. Implemented targeted keyword strategies, improving website search rankings by 7 positions. Developed a comprehensive SEO audit report, identifying opportunities for optimization. ORGANIZATIONAL EXPERIENCE Okt 2022 - Jan 2023 Pull Cha Girls, Rahasia Gadis – Bekasi, West Jawa Event Organizer Conceptualizing, planning, and executing a highly impactful event that celebrated empowerment, diversity, and self expression for girls in this generation. Managed social media promotion, resulting in 20% higher participation than expected. Mar 2023 - Jun 2023 Generasi Bebas Plastik – Bekasi, West Jawa Member Participate in campaigns to raise awareness about environmental issues. Conduct research on environmental issues and trends. SKILLS & INTEREST Technical: Skilled in Word, Canva, Capcut, Excel,; Intermediate in Google Analytics, HubSpot, Neuron Writer, Ubersuggest Languages: Fluent in Indonesia, English; Conversational Profiency in Korean Interests: Social media marketing, Indonesia’s social issues, Media and Communication