Patience Popoola

Patience Popoola Email Marketing and Social Media Manager-- Ilorin, Kwara State linkedin.com/in/popoola-patience-a8a961268 Profile A HubSpot-certified Email Marketer and Social Media Manager with over two years of hands-on experience in creating high-converting campaigns and managing brand presence across digital platforms. With a strong foundation as a Linguist with 5+ years of experience, I specialize in crafting compelling, audience-driven content that enhances engagement and drives conversions. Skilled in email automation, audience segmentation, and datadriven strategy, I help businesses grow their online presence and maximize ROI. Professional Experience 2023 – present Ilorin, Nigeria Email Marketing Specialist Beautybymarv Develop and execute high-converting email marketing campaigns and social media strategies to enhance brand engagement and drive revenue growth. • Increased email open rates by 35% through audience segmentation and A/B testing while boosting conversion rates by 28% with personalized automation. • Manage email automation and drip campaigns, leading to a 40% increase in emaildriven revenue and a 25% reactivation of inactive subscribers. • Optimize audience targeting and engagement strategies, growing the email subscriber list by 50% and reducing unsubscribe rates by 20%. • Ensure compliance with GDPR, CAN-SPAM, and industry best practices while collaborating with cross-functional teams to align marketing efforts with business goals. • 2019 – 2024 Ibadan, Nigeria Educational instructor Command Day Secondary School CDSS Designed and delivered engaging lesson plans, improving student comprehension and performance. • Implemented interactive teaching methods, leading to a 25% increase in student engagement. • Assessed student progress through customized evaluation strategies, boosting overall academic performance by 30%. • Provided individualized support and mentoring, helping 80% of students achieve higher grades. • Integrated technology and digital tools into lessons, enhancing learning experiences and classroom efficiency. • Collaborated with school administrators and parents to improve student outcomes and foster a positive learning environment. • Organized extracurricular activities and workshops, encouraging holistic student development. • Education 2014 – 2018 Malete, Nigeria Bachelor of Arts Linguistics Kwara State University Skills Email Marketing and Automation Platforms: MailChimp, Klaviyo, Hubspot. Canva Design Email template, social media graphics Email Campaign Strategy & Execution • Email Automation & Workflow Management • Audience Segmentation & Personalization • A/B Testing & Performance Optimization • Lead Nurturing & Drip Campaigns • Conversion Rate Optimization (CRO) • Email Deliverability & Compliance (GDPR, CANSPAM) • Languages English Yoruba Certificates Hubspot Email Marketing Certification Hubspot Social Media Management Certification